However, the only agents to be discouraged are those that are not creative enough and who view competition as a bad thing. But to the savvy travel agents like you, all it requires is a little realignment and polishing up the branding strategy to gain a competitive edge, despite all the lunacy taking place in the industry. Presented here are killer tips for travel agents to revamp their branding so that they can get the most despite the current competitive nature of the industry.

Take one more look at your website

It is unfathomable to think that there could be a travel agent operating at this time and age without a website. For those who have website, the first tip towards enhancing your travel agent branding is to take a keen look at the website and discover what is working and what needs to be changed. Check if the information presented in the website is up to date and reflects on the nature of your agency. For instance, if your niche is targeting older clients, are your products and services suited for this particular group of people? While tweaking the website for better performance, remember to have the following in mind-:

• Make it responsive – this is to take advantage of the humongous number of mobile traffic, since there are many people accessing the internet using mobile devices than those using desktop devices.
• Simplify the design – Use a simple design which makes it easy for the users to find the information they are looking for.
• Test the site – use various website testing tools to check how effective your website it. Track to get an understanding of how your visitors behave and also test the loading speeds to ensure that you don’t get high bounce back rates due to low speeds.
• Update regularly – maintain a regular supply of fresh content on the website. It is out of such updates that the site visitors will be eager to visit back more in the hope of getting new information.

Take advantage of the social media

Most people trust the recommendations they get from friends and family and this is why the social media is a powerful low cost tool for marketing travel agencies. The number of social media platforms that can be used by travel agencies keeps on increasing and it is imperative for every agency to build a strong network of followers on the relevant platforms.

Sites like Facebook remain the preferred social media platform for travel agents and tour guides. With proper Facebook marketing, it is possible to grow a formidable number of followers, out of which you can get leads for your travel agency. Additionally, Facebook has powerful inbuilt features including Graph Search and Audience Insights which are powerful should you decide to venture into paid advertising for your agency. Learn how to market effectively on Facebook and take its full advantages of spurring your agency to the next level of growth.

Build your database with email marketing

A large and responsive email database is one of the most valuable marketing assets a travel agency will ever have. Put in place strategies to continue growing your email lists while you encourage the current lists to subscribe for different newsletters you have for them. In this manner, you will manage to segment your list so that your campaigns become more targeted and effective. Also be sure to have an opt-in page in your websites where you encourage people to sign to help you continue growing your email list. Additionally, you must have an active newsletter going out at to your lists at different intervals. This is how to create value and make the subscribers eager to hear from you and also to try out the offers you recommend for them.

Work together with travel aggregators

Each year, millions of travelers book their accommodations, flights, and meet their other travel needs through aggregator websites such as SKyScanner or Kayak. Despite the fact that the aggregators will charge some fee to include your business in their websites, you will benefit immensely from the huge volume of targeted traffic that the sites usually have. Besides, the travel aggregator websites dominate the search engines and by partnering with them, you also make it easier to get a chunk of the search traffic. Add your travel agency to the relevant leading aggregators in your industry and start reaping their benefits.

 Learn how to protect your design from copycats here!

The post Tips for Branding Travel Agents appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

Travelers are never short of options whenever they want to book a flight.

Many times the determining factors that help us make a choice is usually the company that stands out from the crowd through effective branding.

This includes their own logo as well as Social Media logos they use as well.

Of course, there are other factors to consider such as price, quality of customer experience, reliability and availability, but with the competition being so tough, having one of the top air line logos is crucial for winning the hearts of the travelers.

If rankings were to be based on the airline logos alone, which companies would occupy the top spots? Read below to find the top ten airline logos loved by most people.

Emirates

The Dubai-based airline is the largest in the Middle East and operates up to 3400 flights every week.

The original airline logo for Emirates was created by Negus & Negus.

It has gone a number of checks to the current one that features of the name “Emirates” written in sacred Arabic calligraphic letters.

It’s red color not only exudes passion and confidence of the airline but it’s also eye pleasing.

The logo is on a white background to display dignity and nobility.

Hawaiian Airlines

Hawaiian Airlines logo is also considered as one of the top airline logos in the world.

They are the 8th largest commercial airline in the United States and throughout its entire operations, it is yet to have a fatal accident.

Its logo consists of a human Pualani face as a representation of the security and safety of the airline.

It is organic and colorful in nature to exhibit the relaxed vacation atmosphere for the typical traveler to Hawaii.

This will make you appreciate even further that this is one of the top air line logos in the aviation industry.

American Airlines

American Airlines redesigned its logo in 2013, and it now features a more universal, contemporary and classic design.

The current logo, considered as one of the top airline logos, was a brave and a bold rebrand though the previous one was also very good and displayed a lot of pride and class.

The simple yet elegant logo seems to fit the company policy of offering quality, dependent and cheap services to their clients.

Gulf Air

Gulf Air is the primary airline of Bahrain, but with extensive operations in Africa, Europe, and Asia.

A British Pilot established the airline in 1942, but it took a profound shift in the 70s to reflect Middle Eastern background where it was looking forward to conquering the skies and in the process ending up with one of the top air line logos in the industry.

The current logo is a revision of the previous ones, and it has been designed to display elegance and culture of the airline.

The logo features a falcon ready to pounce on its prey with the name “Gulf Air” written in English and Arabic lettering.

It’s simple yet very pleasing to the eye.

Australian Airlines

Australian Airlines is no longer in operations, but its logo is considered as one of the top airline logos in the world.

The logo features a kangaroo, which is not just the national symbol for Australia, but also emphasized the qualities of skill and speed of the airline.

KLM

KLM is the leading airline in the Netherlands and the oldest airline in the world still operating under its original name.

It’s logo consists of a stylish crown featuring four circles, a line and a plus symbol.

This is one of the top airline logos in the world because it is the most memorable logo in the entire flight industry.

Cessna

Cessna is not an airline but rather a manufacturer of airplanes, and it has one of the sweetest logos, you will ever see in the aviation industry.

The logo is impeccably simple, using negative space intelligently to draw attention to the center of focus.

If Cessna was an airline, then it’s effective and visually compelling logo would make it to the list of the top airline logos.

Swiss Airlines

Until 2002, Swiss Airlines operated under the name SwissAir, but they rebranded and re-launched, featuring a logo that emphasized on the personal services, quality and the typical hospitality reminiscent of the Swiss.

The current logo features a tail fin with a Swiss cross on it with the word “SWISS” written next to it in red.

Being among the best airline logos, it is bold and distinctive with a dominant display of confidence.

Fiji Airways

Fiji Airways used to be Air Pacific until 2013 when the company rebranded.

The current logo is a simple, yet sophisticated and distinctive handcrafted logo that makes the airline stand out from the tough, corporate competition.

Cathay Pacific

Cathay Pacific closes our list of the top airline logos in the world.

The present logo is a result of a rebranding done in 1994.

The logo features a brush-washing symbol in a white calligraphy stroke against a green background to resemble the wing of a bird.

The logo looks so simple yet very attractive and effective that you will immediately recognize it if you had seen in before.

Check out these top sports logos for inspiration as well!

If you need to design a logo for an airline or anything to do with Aviation, check out and download LogoMaven for Windows where you can design a login in under 2 minutes!

The post Airline Logos That We Love appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.