Modern logo design is one of the styles that many designers are keen on adopting in the present times. It is a slight shift in a design aimed at making logos adapt to the demands of modern design, without necessarily following any particular trend and while maintaining their effectiveness. Being a new approach, however, the concept of modernism is still not clear to many logo designers, especially the newbie who are just starting to get their hands wet with graphic design.

Whether or not you decide to use the modernism approach in logo design, you must ensure that the design maintains all the factors of an effective logo which includes everlastingness, flexibility, memorable and simplicity. If, however, you are sharp on being an expert in creating a contemporary logo, here are some killer tips to help you go along.

Think Future

When designing a modern logo, you should focus on the everlastingness of the design. As much as you are designing a logo to be used in the present times, you need to think about the future and consider all the practical ways in which the client is likely to use the logo. You should ask yourself if the logo will have the flexibility to be used in newsprint, online, large formats or enhanced on cloths.

Also, check if the logo will be changeable enough to be displayed on various devices such as mobile phones and tablets. Adopting such an angle in your thinking will give you the ability to create a logo that won’t only suit the needs of the business in the present times but also make room for future changes depending on the needs of the client.

Balance between contemporary logo fonts and historic logo fonts

One great aspect that determines the overall success of a contemporary logo is the choice of fonts. For the best results, it is highly recommended that you balance between contemporary and historic fonts. These fonts don’t appear playful and fancy as some of the modern fonts. They illustrate the authentic meaning of design when the industry was still in its infancy stages. They are also associated with exclusivity and nobility hence making it possible for them to be used in a more modern way.

For instance, you can try manipulating the scale and the spacing of the characters and see the various effects it has depended on the particular fonts you chose. Additionally, you can overlay the traditional fonts with some rational modern shapes when designing a modern logo so that you strike a balance between the old and the new.

Integrate traditional symbols

The other killer tip for creating a contemporary logo is the intelligent use of traditional symbols. An ingenious way of doing so would be to try and connect the design to a company that existed a long time ago. In this manner, you will create a sense of historical perspective in the modernism logo as well as a deeper level of symbolism which will make the logo not just unique but also memorable.

For you to achieve this, however, it will be imperative that you take adequate time for thorough research on the ancient symbols. The aim here is not to be a copycat but to achieve a deeper level of symbolism in the design of the modern logo.

Simplicity in the design

With every design project you work on, whether or not its a contemporary logo, simplicity will always prevail. Complicated logo designs are not just difficult to execute, but also, they never help the businesses in their branding needs. While creating a modern logo, therefore, you must strive to achieve simplicity by using fewer elements in the design. A common trend being adopted by designers working on these kinds of logos is to use a lot of negative space to improve legibility and also to help in directing the viewer’s eyes to the core elements of the design.

With contemporary logo design, there is always a tendency image-based, full-color graphics. You should, however, be very careful when working with such kinds of graphic for these logos. This is because in addition to driving up your printing costs, they won’t translate well into single colors such as black and white and this will make the design lose its versatility. Always remember to keep the design as simple as possible and only include the items that you feel are necessary.

No monotony in modern logo design

A good logo should be timeless. Take a look at Nike, BMW, Apple, etc. and you will understand this fact. When designing a contemporary logo, you must avoid monotony at all costs. For instance, when the logo is placed on the website, it should be able to stand alone and act as a powerful identifier, rather than depend on the website for exposure.

This calls for the proper use of colors so that the logo will blend well with the colors of the website and remain appealing to the eyes of the viewers. Such coherence is necessary to stop the logo from appearing monotonous, which might, in turn, trigger negative emotions and make people shy away from the brand.

Use these tips consistently and you will soon become a pro in creating a modern logo.

Learn if you should crowdsource a logo here!

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The process of creating a logo for a company is easier said than done. Most designers struggle for design inspirations so that they can create distinct and unique logos that will make their clients stand out from the crowd. The ultimate aim of every designer at the end of the design process is to have a simple, recognizable and effective logo. Whereas there are different types of logos, minimalist logo design styles seem to be getting a lot of attentions, and this is due to the immense branding benefits which it has already proven to have. It has helped many logo designers to create simple, clean, and distraction free logos effective for passing across the main marketing message of the business.

In minimalist logo design, the approach taken by the designers is aimed at removing all the irrelevant details from the logo and putting more emphasis on the essential parts of the design. This concept is quite alluring to many designers as a glance at some of the top company logos will reveal heavy application of minimalism in design.
For instance, minimalist logos in the current corporate world include Apple, Google, Nike, Shell, and Target. It will however interest you to know that there is no special design skill needed to create minimalist logos. If you are a proficient designer and you can grasp the basics of this principle, then you will be ready to start applying the concept to your designs. The following are some of the core principles that define how minimalist logos are created.

Wise use of colors

The use of colors in general logo design is usually a core component when deciding on the type of design approach to use. When it comes to minimalist logo design, the application of color should be done very wisely. An investigation on the most successful minimalist logos will reveal to you that they don’t rely heavily on many colors but use a few tones which are relevant to the design in question. In most of the cases, the colors used for such logos are bold and contrasting while at the same time reflecting the brand of the theme. You should also adopt a similar approach while trying to create minimalist logos.

Less is More

Simplicity is a core component of minimalist logo design. It relies heavily on the concept of more is less where the design strives to use very few elements while at the same managing to communicate effectively to the target audience. With this component, a lot of unnecessary details are removed from the design and only the important elements are left. It thus makes it easy to put emphasis on the particular design elements that warrant the attention of the potential customers. If you can apply the concept of Less is More in logo design, then you are on your way to becoming a minimalist logo designer.

Gallant use of white space

Since minimalist logo design aims at directing the attention of the audience to certain particular elements in the design, white space is used a lot to create the emphasis. It eliminates all the clutter and forces the viewers to focus on the fewer elements in the design. This is why every minimalist logo design you encounter will never miss to have gallant use of white space.

Purposeful Design

Since clutter has to be eliminated in minimalist logo design, every element left in the design must thus have a well-defined purpose. The images, the graphics as well as the content are carefully chosen and used to portray the right picture and the right message to the target audience. This is done while ensuring that the simplicity of the design is not compromised in any way and it will still be clear and memorable to the target audience.

Typography

Another closer look at most of the minimalist logos will reveal to you a conspicuous pattern of the choice of typography used. You will realize that with most of the minimal designs, big and bold typography rule. The fonts, the color, the texture and the positioning are done in a harmonious manner designed to stir emotion from the target audience. This is how companies with minimalist logos manage to create strong brands quickly because their choice of typography is working for them both textually and visually in promoting their brand.

Try exploring on your own

These rules are just but the general guidelines for creating minimalist logos. You should not let these block your creative mind. They are not absolutes and you should feel free to try a couple of stuff on your own. This is how to enhance your proficiency as a prolific minimalist logo designer.

The post How to Achieve Minimalist Logo Design appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

The world of design moves very fast. Whether it is the font or color trends, the evolution takes place so fast that a good number of designers are unable to cope up with the speed. It is very possible that what worked a few years ago may already be obsolete in the world of graphics design. However, if you stick your design to the core principles, you won’t have to worry about the luster of your design fading away once the fad is gone.

In this article, we take a look at the logo design color trends and what every designer need to watch out for as far as the use of colors in logo design is concerned. This is so that you know what is happening in the world of colors, lest you risk coming up with designs that won’t be responsive hence won’t have a greater impact on your target audience.

Adoption of monochromatic color schemes

Lots of logo designers are adopting minimalist logo design style. This style of logo design is very much compatible with monochromatic color schemes. Hence, since the flat design is a hot trend on the rise, the use of monochromatic colors scheme is also a logo design color trend you need to watch out for in 2016. One of the beauties of using monochromatic color schemes in logo design is the fact that they are very vibrant, and they come with little distractions which in turn give designers the flexibility to make bold statements and also experiment with various color choices.

Contrasting with dull shades

Even for aesthetic purposes alone, extreme contrasting in logo designs prevents the design from being stale, and this is a great concern for minimalist designers. As one of the logo design color trends, contrasting logo designs with dull shades provides decisive visual patterns that are not just great for the overall beauty of the design but also ideal for improving the readability of the design.

As a result, a designer can use such contrasting to make the marketing message in the logo clear and appealing to the target audience thus making it more effective for branding purposes. However, before you delve into your color palettes and start playing around with them, you must understand the graphics design color theory so that you use the colors and contrast them in the right and professional manner.

Bright Colors and Texture

In most of the logo designs, you can easily recognize texture when used on a normal background but only under the right conditions. But texture can also be combined with bright colors to give exquisite results in logo design. Presently, the use of bright colors and textures seems to have caught the attention of many designers and has now become one of the most pronounced logo design color trends in 2016.

One thing you will appreciate about using bright colors and textures in logo design is their ability to give a unique aesthetic appeal to the design without necessarily appearing to be overly skeuomorphic.

Highlighting text with colors

Another logo design color trend that most designers are already adopting is using colors to highlight text in their designs. One of the aims of creating a logo is to make it attract the attention of the target audience. This can be achieved easily with the use of bright colors to highlight the text in the logo.

Naturally, bright colors are attention grabbing and using them especially on logos with dull backgrounds will transform such logos and make them visually appealing while at the same time having the ability to get the much needed attention. But as usual, before you try highlighting the text in your logo with bright colors, you must be aware of the graphics color design theory to avoid doing this in the wrong manner.

Two Color Logo Designs

In addition to the adoption of monochromatic color schemes, there is an increased adoption of two color logo designs. This is another logo design color trend that many designers have placed on their radar and are keen on its evolvement. One admirable thing about using only two colors in logo design is the ease with which you can adapt to various designs styles and concepts.

For instance, two colors work very well with negative space and will also give stellar results when used with white space designs. This is not to mention the fact that with only two, you can create a great contrast in any design, and this is very instrumental for the legibility of the logo as well as its ability to grab attention.

As you consider the logo design color trends of 2016, it is imperative to have in mind that some of these logo design color trends are just fads which might not live to stand the taste of time. Therefore, always be sure that you design is grounded on the proper design principles.

Learn where Google got its logo here!

The post Logo Design Color Trends for the year 2016 appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.