Flat logo design: a flat or minimalist logo design is one of the top trends of 2016. You can often find this flat design available from a logo generation tool and it can be an impressive feature for showcasing your logo against a modern landscape of competition. In the early 2000’s the trend was placed towards 3-D logos whereas in 2016 more people are opting for the use of a flat logo design. It’s this style that has become the new standard for an eye-catching design and this is definitely the style that you need to emulate to stay ahead of the curve.

Quality typography that scales: there can be nothing more unprofessional than typography and logos that don’t scale across responsive web designs. A high quality vector image for all of your logos and typography will ensure that you can resize your logo design and full typefaces across your website design no matter which platform it happens to be displayed on.

Hand-drawn style: Although hand-drawn style may sound like a lot of effort you can often find this art style with plenty of logo generators online. Emulating this design can be one of the best ways that you can create a more personal design style for your brand. Part of the appeal of hand-drawn logos is that they look authentic in a world of logos where we are used to seeing highly processed digital images.

Using line art: Line art in your logo can be an excellent way that you can make your logo look more like a stamp or a badge. Line art follows the minimalist style of many logos today and it’s an excellent way that you can create a logo in one solid color. Normally line art logos are created using black colors and their often combined with a number of simple graphics. Using line art can be an excellent way that you can have a simple logo that’s easy to scale and easy to incorporate into your user interface design. Line art and stamp style logos are only increasing in their popularity.

Modern retro: Retro designs are a very big aspect of the industry right now. When people started to use retro designs in the year 2015 the trend was far too big to stop for the year 2016. Modern retro is a style that showcases some of the shapes and text styles commonly found in older versions of logos only matched with a flat and more traditional modern style. These designs showcase the ability of an authentic logo to breathe authenticity even into a modern and heavily processed logo.

Dynamic themes: dynamic color palettes and logos that look great in print can be a beautiful way to express your brand. A logo that can change regularly but still retains many of the same features is an excellent way to consistently turn heads with your branding. Dynamic themes can be something as simple as changing the base color of one element of your logo or changing one simple symbol in your logo for different versions or departments within your company.

Keep some of these ideas in mind if you need to create highly sought after logo designs in 2016.

Learn if you should use stock photos for a logo here!

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Logo creation will vary from industry to another. The reason for this is that logos are used to target different kinds of audiences, and since various industries have varied audience type, there is no one-fit-for-all solution for logo design. Each design must thus be tailored to suit the specific needs of the concerned industry, taking into account the type of audiences to be targeted. When creating logos for clinics, doctor, physicians or an establishment in the health sector, there are certain important considerations to be made. This is rather a sensitive industry, and the purpose of the logo will transcend beyond the branding needs as is usually the case with the logo design for other types of businesses.

It is important to remember that doctors and physicians in the health sector deal with fellow human beings who are not the ordinary goods or products you are accustomed to seeing. Logos for clinics, therefore, should capture all the fundamental aspects that are associated with taking care and nurturing people. Such logos should be warm and inviting while at the same time expressing assurance that all will be well. Discussed below are some of the important factors a designer working on logos for clinic should always have in mind-:

Uniqueness of the practice and the establishment

The healthcare sector is already a unique industry, and this needs to be captured in the logo. In as much as the emphasis on logos for clinic is not primarily on branding, they need to be unique and not just any copycat concept obtained from the internet then turned into a logo. The logo should be able to distinguish the practice or the establishment from the rest so that potential clients, who in most cases are the patients, can recognize it easily.

Being that the medical field is wide and varied, it would be a good idea to create a logo for clinic that is biased towards the specific practice of the clinic. For instance, is the clinic dealing with toddlers, seniors, nutrition, a specific medical specialty, etc. Knowledge of such factors will form the basis of the other components of the design.

Proper use of colors

Certain colors should never be used when creating logos for clinics, doctors or physicians. These include red and black. Red is a show of danger, and it is a very imposing color. Black on another hand is associated with evil, and consequently, death and these will not work well when seen by patients whose only desire is to get well and be with their families.

There are preferred colors for creating logos for clinics and physicians should be colors that signify warmth, love, care, tenderness and assurance. These colors include blue, lighter shades of yellow, green, purple, orange, pink and white. If black and red has to be used, it has to be in their very mild forms, and they should never be the dominant colors in such logos.

Longevity

The aim of clinics is to serve patients for many years to come and this should be taken into consideration when designing logos for clinics. The logo should have the versatility to stand the test of time and still be fresh and relevant ten, fifteen or even twenty years after the design. This calls for the fact that when designing logos for clinic, the design should not be based on trends or fads that might pass away someday then leave the logo looking irrelevant.

Again, changing the logo of a clinic regularly might send the wrong message to the potential clients. It might signify that the clinic may not be reliable and stable after all. Hence, the design for a logo for clinic should be based on hard design principles that won’t be swayed by the passing trends. This is also instrumental in helping to create a good brand for the clinic.

Relevant Symbols

A good logo for a clinic needs no explanation when one sees it. It should make good use of symbols so that people can tell immediately even without reading the name that it belongs to a clinic. This can only be achieved by the proper use of symbols related to the medical field. The symbols should have obvious meanings and be relevant to all.

For instance, the human skull or skeleton cannot be used as a symbol is such logos since they appear scary and are associated with death. But using symbols such as heart, DNA strands, the cross, syringe, and needles would be considered more appropriate for these kinds of logos.

Simplicity

Finally, simplicity should always be observed irrelevantly of the industry in which you are making the logo. The logo must remain simple so as to be remembered easily and communicate effectively to the target audience. Simplicity will also go a long way in creating a unique logo for clinics.

See if you should try a DIY logo here!

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Logo design trends have gone a lot of transformation, adaptation and shapeshifting from the earlier days of cut letterforms through to the present times where there is a huge wave of digital technology. Every logo designer wants to improve their skills to match the ever growing demands of the modern day client.

Businesses and different establishments fully understand the power of visual representation and branding that can be achieved through effectively designed logos. As a result, therefore, new designs and concepts keep on coming and the following are the latest logo design trends that designers, as well as clients, tend to work with-:

Low Polygon Logo Design Trends

The use of low polygon logo designs is one of the logo design trends that gathered steam in early 2015. Its popularity is attributed to the use of 3D software such as Maya, C4D, and 3D Studio Max. Low Polygon Logo design has now become the most preferred method to create logos as well as icons. Due to the quality of the final output of this design concept, it is expected that many designers will jump on board and further popularize it as a top design concept as far as logo design is concerned.

Use of Custom Letterforms

The use custom letterform was rampant during the analog days, and it appeared to have taken a deep into the abyss of design when the design world woke up to the digital age. The digital age saw the introduction of a flood of tools and techniques that rendered the traditional letterforms obsolete.

However, recent logo design trends suggest that there is a backward shift towards the use of custom letterforms. The rise of these hand-cut fonts can be attributed to the fact that they are stunning, and they express a technical proficiency and artistic inspiration yet to be realized by the digital applications. More designers are adopting the use of custom letterform, and we can only expect that the practice will continue to grow strong as one of the logo design trends in the coming years.

Utilization of Negative Space in Logo Design

Logo design trends cannot pass without mentioning the increasing use of negative spaces by logo designers. Most of the time logo designs are beautified with complex elements that sometimes end up ruining the aesthetic appeal of the logo. Many designers now realize that using simple but essential elements can lead to the creation of stunningly beautiful logos. For instance, the addition of negative space has proven to make logos simple and spectacular, and it is one of the logo design trends that many designers are keen on adopting.

Creation of Dynamic Logos and Logo Sets

Designers and clients are always on the lookout on how to make logos look better. However great a design may be, looking at the same logo for 365 days in a year is likely to make it stale and pale. To combat this monotony and stagnation, designers are resorting to the creation of dynamic logos. Logo sets are also being used to bring in life and freshness to designs that would have otherwise been very boring following prolonged use.

Script Logotypes

Script logotype is among the strong logo design trends that most designers are keeping on their design radii. These types of logos are for businesses and companies who prefer simplicity and are not troubled with sophisticated graphics or designs. With script logotypes, a custom script font is used to create different variations using nothing other than letters and the company name.

Lower Case Logo Design

The present logo design trends won’t fail to mention the increased use of lower case letters in logo design. Most people are accustomed to upper case logos, perceiving lower case logos to look less serious than their uppercase contemporaries. However, designers are now finding creative ways of using lowercase to design friendly and professional logos. For instance, the current Walmart logo consists of lowercase, and it has given the company more familiar and more approachable appeal.

3D Metal Usage in Logo Designs

For clients and designers interested in rough but beautiful and responsive designs, a 3D metal design is a viable option as far as logo design trends are concerned. With this design, logos are given metallic looks similar to those found in car emblems and car logos. The use of this model is mainly rampant in designs featuring animals and birds.

Calligraphy and Hand Lettering in Logo Design

Hand lettering and calligraphy in logo design is becoming a common trend for designers making logos for hotels and restaurants as well as tattoo companies to make the logos look fun without losing their sophistication and professional touch. Such logos are simple, yet very powerful in promoting the business brand and this is what makes calligraphy and hand lettering logo design be something not to be ignored when talking about current logo design trends.

Learn more about common mistakes you can avoid in graphic design here!

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