Modern logo design is one of the styles that many designers are keen on adopting in the present times. It is a slight shift in a design aimed at making logos adapt to the demands of modern design, without necessarily following any particular trend and while maintaining their effectiveness. Being a new approach, however, the concept of modernism is still not clear to many logo designers, especially the newbie who are just starting to get their hands wet with graphic design.

Whether or not you decide to use the modernism approach in logo design, you must ensure that the design maintains all the factors of an effective logo which includes everlastingness, flexibility, memorable and simplicity. If, however, you are sharp on being an expert in creating a contemporary logo, here are some killer tips to help you go along.

Think Future

When designing a modern logo, you should focus on the everlastingness of the design. As much as you are designing a logo to be used in the present times, you need to think about the future and consider all the practical ways in which the client is likely to use the logo. You should ask yourself if the logo will have the flexibility to be used in newsprint, online, large formats or enhanced on cloths.

Also, check if the logo will be changeable enough to be displayed on various devices such as mobile phones and tablets. Adopting such an angle in your thinking will give you the ability to create a logo that won’t only suit the needs of the business in the present times but also make room for future changes depending on the needs of the client.

Balance between contemporary logo fonts and historic logo fonts

One great aspect that determines the overall success of a contemporary logo is the choice of fonts. For the best results, it is highly recommended that you balance between contemporary and historic fonts. These fonts don’t appear playful and fancy as some of the modern fonts. They illustrate the authentic meaning of design when the industry was still in its infancy stages. They are also associated with exclusivity and nobility hence making it possible for them to be used in a more modern way.

For instance, you can try manipulating the scale and the spacing of the characters and see the various effects it has depended on the particular fonts you chose. Additionally, you can overlay the traditional fonts with some rational modern shapes when designing a modern logo so that you strike a balance between the old and the new.

Integrate traditional symbols

The other killer tip for creating a contemporary logo is the intelligent use of traditional symbols. An ingenious way of doing so would be to try and connect the design to a company that existed a long time ago. In this manner, you will create a sense of historical perspective in the modernism logo as well as a deeper level of symbolism which will make the logo not just unique but also memorable.

For you to achieve this, however, it will be imperative that you take adequate time for thorough research on the ancient symbols. The aim here is not to be a copycat but to achieve a deeper level of symbolism in the design of the modern logo.

Simplicity in the design

With every design project you work on, whether or not its a contemporary logo, simplicity will always prevail. Complicated logo designs are not just difficult to execute, but also, they never help the businesses in their branding needs. While creating a modern logo, therefore, you must strive to achieve simplicity by using fewer elements in the design. A common trend being adopted by designers working on these kinds of logos is to use a lot of negative space to improve legibility and also to help in directing the viewer’s eyes to the core elements of the design.

With contemporary logo design, there is always a tendency image-based, full-color graphics. You should, however, be very careful when working with such kinds of graphic for these logos. This is because in addition to driving up your printing costs, they won’t translate well into single colors such as black and white and this will make the design lose its versatility. Always remember to keep the design as simple as possible and only include the items that you feel are necessary.

No monotony in modern logo design

A good logo should be timeless. Take a look at Nike, BMW, Apple, etc. and you will understand this fact. When designing a contemporary logo, you must avoid monotony at all costs. For instance, when the logo is placed on the website, it should be able to stand alone and act as a powerful identifier, rather than depend on the website for exposure.

This calls for the proper use of colors so that the logo will blend well with the colors of the website and remain appealing to the eyes of the viewers. Such coherence is necessary to stop the logo from appearing monotonous, which might, in turn, trigger negative emotions and make people shy away from the brand.

Use these tips consistently and you will soon become a pro in creating a modern logo.

Learn if you should crowdsource a logo here!

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Typography in the graphic design industry keeps on evolving with each rising of the sun. In the last few years, we have seen exciting developments happening in the design industry. Whereas some of them were weak trends that were bound to die after a few months, some of the developments have stayed and are even growing much stronger. Watching out for such trends, especially the developments with the logo design font trends can be rewarding, but it is advisable that you don’t adapt your entire designs on such trends.

The reason for this is that you may be a victim of design fad when you used a trending font that died as quickly as it had come. Presented here are the major logo design font trends that are worth considering in 2016. These trends started picking up steam in 2015 and are expected to get popular and get more adoption as we get deep into 2016.

Sans Serif is there to stay

Designs in sans serif continue to dominate most of the market places for buying and selling typefaces. But while this happens, designers should not forget the history and the development of this typeface and why it is still a force to reckon with in the world of typefaces.

Back in the days, the low resolution used to be the greatest limitation of using serif typefaces, but with advancements in technology, this is no longer considered a huge limitation and designers are presently able to achieve a lot more exquisite designs using the sans serif typeface.

With the increased use of high resolutions screens and devices – whether it is a phone, a tablet or a high pixel density notebook, most of the digital devices now have the capacity to handle some of the nuisances that were associated with the sans serif fonts and this effectively placed the typeface to the right place where it belonged as far as graphic design is concerned.

Due to the limitations that were typical of the sans serif font, there are some specially tuned versions of the typeface that were released to compensate for the limitation of the font. But while this is happening, technological advancements are also in top gear to ensure that as many variations of the typeface as possible are supported since this is the only way to continue harnessing the power of the font in design and especially as a logo design font.

Continued awareness of custom typefaces

Other than placing the san serif font in its rightful place as far as logo design is concerned, there is increased awareness of the presence of custom typefaces. Whether you know it or note, digital typefaces is virtually everywhere and not just in logo design alone. For instance, your television, coffee maker and smart phone all use digital typefaces which in most cases are custom typefaces. With the increased awareness and the application of custom typefaces in such media, the same is also taking place in the graphic design world and especially in the design of logos.

Though it may not be apparent to the majority, continued awareness of the use of custom fonts in design are easily recognizable for anyone who has even the slightest knowledge in design. Big brands are turning to the use of these typefaces as they provide flexibility and robustness as well as the versatility needed to meet all their design needs.

As the design industry continues to evolve in 2016, the continued awareness and exposure of the custom fonts to the mainstream media can only be expected to result in the adoption of such typefaces. And since logo design is a core component for most of the designs, this is effectively one of the logo design trends that most logo designers are watching with a keen eye.

Anyone can design their own fonts

If you are a professional designer, then you already understand that designing a type requires a specific set of skills and to those who have this skill usually guard it very close to their hearts. The professional logo design font types especially. Similarly, to create a visually compelling and effective logo, there is a lot of visual power that is needed and this never comes out of thin air.

However, the advancements in technology in the graphics design world have simplified a lot of these things such that designing a font and using it to create a logo is no longer a preserve of the selected and skilled designers. For instance, with an application such as Glyphs, any designer can create fonts in just a matter of seconds and then use the fonts for whatever design applications they want.

But even with the presence of such easy to use tools, it is possible to create a professionally looking font but this is no indication that the font is indeed professional. There are certain levels of irreplaceable artistry and a specific production process which must be adhered to for the creation of good typefaces.

Check out these logo color trends for 2016.

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