Paula Scher

Our list of the leading graphics designers begins with someone considered as one of the leading female graphic designers in the present times. Paula Scher is an American national who has made immense contribution to the branding and identity of big names in the world such as New York City Ballet, NYC Transit, Microsoft and MOMA. These are part of her finest works and if you appreciate design for any reasons, you will agree that she has the skills and the talent to influence by just using graphic design.

Her most recent assignment was the creation of the new Microsoft Windows 8 Logo and this is well documented for every interested designer to see what led to the awesome logo that now graces millions of computer screens across the world.

Neville Brody

Neville Brody is an English designer, art director and a typographer. He came into the graphics design limelight during the 1980s following his art editing of the UK Magazine The Face. He is also well remembered for another of his art editing works of the Arena Magazine as well as the redesigning of the record covers for top artists such as Depeche Mode and Voltaire.

In the recent years, Neville has founded research studios and played great roles in the redesign of the Times Magazine and the BBC websites. Due to his impeccable works, Neville Brody has found his way into the books of the famous graphics designers in the living times.

David Carson

David Carson is the art director of Music and Lifestyle Magazine known as Ray Gun. This magazine will always rank him amongst the most famous graphic designers. Following his works at the publication, he became one of the most influential graphic designers in the mid 1990s. During his hey days, he invented the grunge typography and this elevated him to the levels of a genius in the design design.

Stefan Sagmeister

Stefan was born in Australia, but is now a New York based typographer and graphic designer. Stefan introduced himself to the world of graphics design over 20 years ago when he did a naked shot. However, that was just the beginning of the streak of jobs he was to later do which made him earn recognition as one of the most famous graphic designers still alive today. His unique approach in design is considered to be conceptual and thought provoking making him to be a particularly unique breed in the world of graphics design. His most recent works include the jobs he did for AIGA as well as his magnificent album artwork done for Lou Reed.

Sagmeister has also made immense contributions in, designed branding and packaging for various clients such as the Rolling Stones, Time Warner, HBO, Guggenheim Museum and many more.

Milton Glaser

Milton Glaser is one of those individuals whose names will forever remain in the books of world’s most famous graphic designers for a very long time. He was the creator of one logo that turned out to be the most copied and the most adored in the entire universe – the I Love NY logo. He created this logo way back in 1977 to be used by the city authorities for promoting tourism in the city of New York.

There is more to this man Glaser than the adorable I Love NY logo. Some of his masterpieces include the works he did for DC Comics, Bob Dylan and the Brooklyn Brewery. These designs will still feature prominently as top graphics designs and Milton Glaser will also continue to be remembered as one of the leading graphic designers the world ever knew.

Alan Fletcher

It is difficult to mention the names of leading graphics designers and fail to remember some whose designs still make strong impacts across the world. One such guy is Alan Fletcher. Alan is a British who’s hey days were during the 1970s and 1980s. If you have heard of the Pentagram, then you will be surprised to learn that he is one of the founding partners. His main areas of specialization lies in identity design and book designs. One of his most conspicuous and notable designs is the VA and this is just one but of the plethora of great graphics he ever did.

If you have the determination to work hard as well and master your craft, your name could one day be featured among the list of famous graphic designers.

Learn how designers worked before computers here!

The post Leading Graphic Designers you should know appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

Every profession has its legends. These are people who achieved higher levels of mastery in their crafts and whose ingenuity is still felt in the world to this day. They became Picassos in their fields and helped to shape the industry with their contributions.

In this piece, we take a look at some of the best logo designers who ever lived and were considered as logo design legends. Some of them may be long gone, but their works make their memories alive amongst those who appreciate talent and mastery in graphics and logo design. They include the following:

Paul Rand

Paul Rand was a renowned American graphic designer who specialized in corporate logo creation and design. As a graphics designer, Paul Rand was already on his way to being among the logo legends by 1951 following a successful career as a designer of media promotion at Esquire-Coronet.

This was to be followed by other jobs within the art industry, and the success of his works saw him inducted into New York Art Directors Club Hall of Fame in 1972. Some of the great logos created by this designer include the current IBM logo, American Broadcasting Company logo (ABC), Enron logo, and the UPS logo.

Milton Glaser

No mention of logo design legends will ever go without talking about Milton Glaser. Milton was born in 1929 in New York City, and he is one of the best logo designers the world will ever see. Milton’s most works feature a broad range of design disciplines including corporate logos, corporate identity programs, and corporate marketing materials, amongst others.

One of the most notable designs that put Milton on the list of the greatest logo designers is the I Love New York logo that he created for the state department of commerce. The popularity of this logo is immense, and it is the most frequently imitated logo design in history.

Saul Bass

Saul Bass is another name that makes it to our list of logo design legends. Saul has established a long and prolific career that not only saw him produce some of the best corporate logos of our times, but also made him one of the most influential designers who has inspired thousands of other young artists.

As far corporate logo design and branding is concerned, Saul was more of a design innovator. Some of his notable works include AT&T logo, American Airlines logo, United Way logo, Minolta logo and the Frontier Airlines logo created in 1978.

Walter Landor

If you have seen the FedEx logo, then you will appreciate the fact that its creator deserves a spot in the list of legend of logo designers. FedEx is one of the earlier logos whose use of negative space is well documented and has always been a major reference whenever discussions of negative space in design crop up.

But this is not the only show of mastery that Walter Landor has under his belt. The other great logo Walter boasts of is the peoplepc logo that has also received lots of acclamation due to its simplicity and elegance.

Tom Geismar and Ivan Chermayeff

Tom and Ivan are the designers of the famous Mobil logo, and they are also accredited for developing a complete corporate identification program with a continuing consultation of thirty five years. In the program, they outline the features and qualities of an effective corporate logo design, a clear policy for the use of colors, and a conclusive design approach that utilizes new graphics and new architecture for effective corporate branding. With their program, they provide ultimate solutions for vehicle branding, poster design, designs for print materials, and packaging and sign standards for every branding need in the world.

Bob Gill

Bob Gill deserves a spot against logo design legends because of his excellence in the craft and because, he has contributed immensely to the development of the industry by inspiring young talents to produce their best. He is heavily involved in the education side of logo design, and he has published some of the best books touching on important matters about graphics design. These include LogoMania, Graphic Design as a Second Language and he also runs a successful design studio with other partners in New York.

Wally Olins

A list of design legends cannot be complete without a mention of London born designer, Wally Olins. Wally is recognized as the world’s most experienced corporate identity and branding expert. His contributions to the design industry have seen him win or get nominations for some of the most honored awards in graphics design, including CBE Award in 1999, Prince Philip Designers Prize in the same year, and the Royal Society of Arts’ Bicentenary Medal. His works still remain very much alive.

Check out this strategy for branding 101

The post 7 of the Biggest Legends of Logo Design appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.