Referrals

Word of mouth remains to be one of the most powerful brand awareness and lead generation tools your business will ever have. It’s free and it can bring highly targeted prospects ready to purchase your products or services. For small business, you can use word of mouth effectively to raise brand awareness by creating a simple program to reward and empower your current clients for referring their peers to your business. Be sure to let the current clients know about the existence of such a program in your business so that they can make good use of it.

Hold an event

Irrespective of the business or the industry you are engaged in, holding a live event will make you attract the attention of both clients and prospects. The event could be anything, either directly in line with your products or services or something complimentary to what you have to offer to your clients. It can be as simple as a social summer barbecue or a party and for better results, you should structure it to coincide with of a product or a new promotion in your business. If possible, you can run a free workshop to share with the potential clients about your business and the kind of value your products and services can bring to them.

Increase your networking

Networking is another awesome way to meet new people and potential clients to your business. You can attend a local networking event and even the though the results may not be apparent immediately, those whom you will share your business with will have the name of your company at the top of their mind should they need your services or products in the future.

Hold Exhibitions

By exhibiting yourself, you create an awesome avenue to show your products or services to hundreds of highly targeted prospects and it is also very possible to make sales during the exhibitions. Though it might be slightly expensive, the results will be worth it in the long run.

Additionally, you can organize a relevant giveaway or a competition as a means of making more people aware of your products or services. Giveaways and competitions have always performed well because people love free things and if you tell them that you will give them something without them spending a dime, they are likely to register for the giveaway or the competition in multitudes. Just ensure that whatever you will be giving away is relevant and will provide real value to the winners.

Sponsor an event or a product

Sponsoring an event or a product is another nice way small businesses can reach targeted audiences and increase their brand awareness. Through sponsoring such events, the business will have a face-to-face time with attendees and this will give you an awesome chance to get leads which you can follow up once the event is over. Be careful however, when choosing the event to sponsor. It should something related to your business.

Consider the social media

Small businesses can also consider offered by the social media for short term and long term branding options. Social media is a fertile ground for people seeking to raise brand awareness on their products or services since it contains all types of audiences. All that is required is for one to build a large base of active following and interact with them on a regular basis. It is also possible to increase the results from social media by using paid ads which can be very effective if the targeting is done in the right manner. The best social media sites to target for brand awareness currently include Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and Google +.

Invest in promotional merchandise

Promotional merchandise is also a nice avenue for businesses to increase their brand awareness. The merchandise can be given to customers after they make a purchase and also to the potential customers who come to make inquiries about the business. Such promotional items don’t have to be expensive, but they should be relevant and also provide some value to the recipients. Additionally, the items must be branded with the company’s name, logo and contact details. In this manner, those who get the promotional items will continue having the business in their minds for as long as they have the promotional items and they will also have the business contacts readily available should they need to contact the business.

Take these 5 steps to brand a new business

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Unlike other industries, branding needs for contractors are slightly different. The contractors are faced with the task of passing across the message that they are ready for the next assignment while at the same time distinguishing themselves from the hundreds of similar contractors competing for the same jobs. Additionally, contractors who are still new in the industry face a massive task of getting established.

However, it is important to remember that confidence is grounded in the image. Through the creation of a solid logo, a contractor can create the perception of trust and start to win the hearts of potential clients, and by doing so, the business will be well on its way to growth. Below are some tips any contractor can use to create a logo guaranteed to stand out from the crowd and bring them immense marketing and branding success.

Use symbols associated with the trade

Proper use of symbols is imperative in the design of logos across all the industries. For contractors, appropriate choice of symbols is needed depending on the specific industry being plied. By using images relevant to the industry, it becomes easy to tell the potential clients about the kinds of services offered and they won’t have to struggle to figure out what the business is all about. As a general rule, the images must be simple and clear to understand and preferably, a single dormant image or text should be used. No need to cram three or four images in one logo.

Be niche specific

In as much as you may be one out of a thousand contractors in your niche, you may be providing an add-on service not being offered by most of the other contractors, thus differentiating your from them. For instance, you could be offering more personalized service, 24/7 emergency services, or competitive pricing amongst others. These extra services have the ability to create a huge difference in the client’s perception and so they should be clearly indicated in the logo. They will act as the strong selling points you will use to attract most of the clients interested in your services.

Stick to the colors defined by your trade

Just as with every other logo design, the psychology of color must be considered keenly when creating a contractor logo. Due to the extensive nature of the contractor businesses, there is a wide variety of colors to choose from, and any color chosen must be in tandem to the trade offered. It has been realized that most of the best performing contractor companies prefer to use bold colors such as brown, black, yellow, orange and red in their logos.

These colors are not only bright and conspicuous, but according to color psychology, they represent safety, trust, friendliness and professionalism – great attributes highly admired in most contractors. For contractors offering services related to the environment, there is a general trend to adopt blue and green colors in their logos as these seem to be more fitting for such services.

Let the logo deliver the marketing message effectively

Due to the high competition faced by the contractors, the winning logo must have the ability to pass across a strong marketing message which the potential clients will relate to by just taking a glance at the logo. Out of the marketing message, you can demonstrate trust, expertise and credibility to make people believe in you. The best way to do this when creating a contractor’s logo is to use a powerful slogan or tagline and position it conspicuously on the logo so that it is easily visible.

Consider the right choice of fonts

If your logo is not decipherable, then people will have to strain when trying to read it. For contractors, this might sound the death knell for the business since no one will be attracted to it. The solution to this however, is to use the right fonts that will guarantee readability. The preferred fonts for creating logos for contractors include Eras, Cambria and Gill Sans. It is also preferred that they should be set in bold typeface to create a commanding presence. Additionally, it is recommended that you combine graphics and type by doing away with letters in the company name and include relevant tools used in the industry.

When used correctly, the above tips will make every contractor come up with a winning logo that will make them stand out from the crowd and get the right kinds of customers needed to grow their businesses.

Learn how to build a logo for a used car dealership here!

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Raster Graphics

Raster is the commonly used type of graphics. They comprise of tiny continuous of colored boxes known as dots or pixels. When creating images or graphics for print, Raster graphics are usually measured in dots per inch (dpi), but when the images are meant for use in the web then they are measured in pixel per inch (ppi). These measurements allow the designers to measure the amount of color information contained in a specific image. The most popular file formats for Raster graphics include jpg, png, tiff, gif, psd and bmp. In the creation of Raster graphics, there are lots of tools which can be used, with Adobe Photoshop being the preferred one by the majority.

Pros and cons of Raster images

One of the greatest advantages of Raster graphics is that they offer greater color detail because they are pixel based. With this, Raster images have a finite number of pixels. Therefore, should you attempt to enlarge the graphic; the computer will try to fill in the gaps of the missing pixels with the colors which it thinks matches the spaces. This interpolation of data is what will make the images appear blurry or pixilated, since the computer cannot guess correctly the exactly colors which ought to be in those spaces.

The second advantage of using Raster is the precise editing that they allow the editors to have. When working with Raster graphics, designers have more precise editing control over the details and the color information. It will interest you to know that all the individual pixels with the color information in Raster images can be edited one by one, therefore, if you are a perfectionist designer, then Raster images gives you the highest levels of customization possible. The editing possibilities are simply endless.

On the other hand, there are certain characteristic of Raster images that are not admirable at all. The first con of these graphics is that they are blurry or get pixilated when enlarged. This is because the images are made of a finite number of pixels and when they are enlarged, the computer tries to guess the right color that should be in the additional gaps. The image will thus appear blurry because the computer has no way of telling the right color which should be filled in the gaps.

The second con for Raster graphics lies on their size. They are large in nature and might sometimes compromise the processing powers of the computers, even for faster machines.

Vector Graphics

Unlike Raster graphics which are comprised of individual pixels, vector graphics uses math to draw shapes in form of dots, curves and lines and they are infinitely scalable. The graphics uses the original math equation to create consistent shapes irrespective of whether they are being scaled up or down. This is why vector graphics are preferred for logos and large scale printing. For creating graphics meant for the web, you are free to use vector or Raster graphics since it is possible to export vector images to popular Raster formats such as png, jpg, etc.

Pros and cons of vector graphics

As indicated earlier, one of the pros of vector graphics is that they can be scaled infinitely without them compromising the image quality in any way. With them, you don’t have to worry about missing pixels, since the original mathematic equation will be applied to the shape consistently at all times.

Secondly, vector images are relatively smaller thus easy to work with and will not affect the processing power of computers as is the case with large Raster files. And finally, unlike their Raster based counterparts, vector graphics are never flattened and this simply implies that the original shapes exist in different layers, giving you the power to modify each element individually.

One of the limitations of vectors is their unsuitability for complex images that might require exact coloring. This is owing to the mathematical nature of how data is remembered by vectors. Though it may be possible to create basic color gradients with vectors, it will not be possible to match the color details available in Raster images, where you can edit each individual pixel.

Learn more common file formats for graphic designers here!

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If you are fretting about the cost of a potential rebranding effort or trying to decide if a few hundred dollars is worth the cost of a logo don’t feel as though you are getting ripped off. It’s guaranteed that there are large corporations that have spent far more money on logos than you have. A logo is extremely important for website and for a business and the cost of a logo is heavily contested amongst industry professionals. For the world’s largest companies, any budget is justifiable and for industry designers landing one large client could keep them in work for a lifetime. Large companies are prepared to spend especially when they are guaranteed that a logo will be valuable to their business and help their brand sky rocket to the top. It is this line of thinking that has definitely worked to create some the most expensive logos in the world.

We have created a list of some of the five most expensive logos ever developed. Most of these logos come from worldwide organizations and companies who signed a blank check to get logos that would convert. Here are the five most expensive logos in the world:

BBC:

The BBC underwent a logo redesign in the year 1997. While many people criticize the BBC for spending money on its operations and are a variety of different other pursuits, their rebranding effort is perhaps one of the most expensive aspects of BBC operations. The BBC had a traditional style logo that was displayed on many broadcasts and sometimes at the bottom of advertising. The current logo which was launched in your 1997 still continues to be displayed across BBC advertising, programming and more. The rebrand actually has one of the longest running times that of any other BBC logo ever created. Part of the reason why the BBC has been running the same monochrome logo since the year 1997 is that it cost $1.8 million to rebrand the network and to create just the logo alone. It may be some time before the BBC can actually find executives that will agree to a logo redesign after the last bill.

ANZ:

ANZ is a company that was founded in 1835 and currently operates in 30 countries around the world. The company’s logo was designed by M&C Saatchi and features three main pieces that distinguish the three core markets that the company is in. Although ANZ is still currently one of the largest banks in the world and the third-largest bank in Australia, they paid an astounding $15 million for their logo.

Posten Norge:

This company was founded in 1647 as a Postal Service for Norway. The company still operates today and under the same name. In the year 2008 the post office wanted to rebrand and created a modern logo with the help of a design studio. Tradition was extremely important and the logo had to incorporate elements of Norwegian coloring as well as some of the past logo influences. When the logo was finally created the bill totaled an astounding $55 million. That places it at number three for the most expensive logos.

Accenture:

Accenture decided to rebrand in the year 2000 after Andersen consulting got rid of their contract with the accounting group. Accenture was born as a result of the agreement and they needed a brand-new message to convey that they were moving forward. The goal of the logo redesign was to create an accent on the future  and the price of this rebranding effort was actually astounding considering the minimal changes that actually took place. Accenture may not hold the title for the most expensive logo of all time, but they are commonly referred to as one of the worst and most expensive rebranding failures of all time. The new logo was unimaginative and has been used since the year 2000. The shocking thing is that it came in at the tune of $100 million to create. This simple text logo with a quick accent on top looks like a logo that somebody could have made in an evening but with a price tag like this many design agencies are probably kicking themselves that they weren’t the ones with the contract.

Symantec:

The most expensive logo designing history isn’t one that we can measure and millions of dollars. When verisign rebranded itself as Symantec they wanted to make a statement. The major enterprise firm needed to change its standing in the market and begin providing solutions to mid-market leaders as well as major corporations. It may be tough for any other company to justify spending this much on its logo for some time and due to the costs associated with this rebrand, Symantec is heavily regarded as one of the most astounding rebrands ever. The total cost of this logo creation is estimated at around 1.28 billion dollars.

Your logo may seem like a bargain after all looking at these expensive logo design creations.

Check out how to capture a customer’s eye in this past post!

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Google, the giant tech company, unveiled a few major majors in the company towards the end of 2015 and to accompany the changes was an update on their logo, hence, their image. The changes in the logo, however, are not so huge to warrant an entire rebrand, but they are significant enough to be noticed by any person with a keen eye for design.

The logo retained its original form of being the wood mark type but now with a sans-serif typeface. This has given it more modern looks. Additionally, it now appears more playful than before. The new look also uses softer color tones compared to the initial ones which appeared to be slightly rougher for the looks.

Why did Google update their logo?

For a big company like Google to decide to update its logo, there have to be strong and concrete reasons behind it. Logos are the brand drivers for such big organizations hence they are at the core of every undertaking by the company. Google has been around for decades now, and it has gone through a lot of changes.

The company no longer offer online search services alone but has branched and now has an interest in other industries as well. The way users interact with technology has also changed a lot since the company launched.

Presently, Google is running a huge collection of sites, services, and applications. The need to update the logo was thus driven by the fact that the company has evolved, and it is no longer what people used to know fifteen years ago. The logo has also been updated to accommodate the needs of the current browsing behaviors such as the use of mobile phones as well as other mobile devices in accessing the internet. So, what makes the new Google Logo special?

The first major change in 16 years

Big companies are known to rebrand each time they introduce a new product line or new services. This is done so that the new looks, including the logo, can reflect the changes happening in the company. However, this was not the case with Google, given that it has introduced a plethora of services in the last sixteen years without any significant update on the logo. It now manufactures wearable technologies, cars and also involved in global mapping amongst other things. But despites all these, the recent logo update was the major one in the last sixteen years. This is a show of some nerve and resilience in the brand as it was able to introduce new products and services without really affecting the image of the company.

The new logo is simplified

The new Google logo looks more modern and simpler compared to the previous ones. The logo is in fact as simple as ABC123 and it can be seen and even drawn by anyone. It is a perfect demonstration of minimalist design, one with less style but full of substance because it has managed to retain its distinctiveness and uniqueness in the industry.

Cross Platform Compatibility

The internet has evolved a lot in the last sixteen years. Back then, only desktop and laptops could be used to access the internet by the majority. But presently, the internet is virtually everywhere and so is Google. The new logo has been designed to be display on all the devices used in accessing the internet without any adjustments or changes.

With the old logo, however, Google had to adjust to make the logo visible in the mobile devices and what users saw in the mobile devices was slightly different from what was seen on the desktop devices. However, the new Google logo is now compatible across all the devices, and the users will be treated to the same logo irrespective of what they are using to access the internet.

New Levels in Material Design

Google has been raising the bar with its focus on Material Design language, and this has been fully realized in the new Google logo. What you see in the new logo is nothing special but a flat and a six character logo with simple strokes. This is also evident in the company logos for other products such as Maps, News, Translate, and Google Plus. A closer look at the logos will reveal to you that they all have a white insignia at the top corners of the logo. This is material design in action.

The new Logo is Bytes Less

The other special thing about the new Google logo is the fact that it is smaller regarding bytes compared to the previous one. The new logo is only 305 bytes instead of 14,000 bytes of the older one.

Though mobile bandwidth is measured in gigabytes and this might seem like a small change, not everyone in the world who uses Google services is not guaranteed to have the same data plan hence this is a new development for very many people. With this, the company can now reach more and more people and continue to enhance and grow their brand.

Check out what is so special about the Barclay’s premier league logo here!

The post What is So Special about the New Google Logo? appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

The decision to begin to revamp your company logo is usually a tough one for businesses to make. Logos are the brand identities of companies and changing them implies that you are changing the whole face of the enterprise. Many are the occasions when business attempted to change their logos and got negative feedback from the clients only for them to revert to the initial logo.

This shows that before a business decides to change or revamp their logos, certain factors need to be given a lot of consideration. So how often should you be changing your company logo? Check out the following as a guide to knowing whether or not it is time to change your logo:

Consider the initial design approach

For most businesses, the importance of having a professional logo usually becomes apparent when they realize the need to brand and market their ventures. At the point of start-up, the logo is never in their minds since they are busy with other logistics trying to get the business on its feet.

Hence, they will use just any type of logo without giving it much thought. But when the business begins to grow and start to have a large customer base, branding becomes necessary for the continued growth of the company. If you started a business in this manner, then perhaps you should consider changing your company logo now that you are getting more insights and clarity into where you are headed.

When your logo design becomes outdated

Changing your company logo becomes inevitable if your current logo design becomes obsolete. Remember, the logo is the visual representation of your company to the outside world. Due to changes in operation and passing of time, the graphics or the text on your logo may cease to be relevant, and this may not work for the effective branding of your business.

The solution in such a case is to revamp your logo to be in tandem with the current business operations and also fit the general expectations of the customers as well as the public. In some instances, you may have used the logo for a very long time such that it doesn’t exude any vibrancy for the company. You must thus embark on changing your company logo to inject life into the brand image.

When there is a significant change in your company

It goes without saying that when your company changes significantly, then changing your company logo is inevitable. And this is usually one of the most significant considerations for businesses who want to change their logo. A logo represents the company’s image to the potential clients and customers. It reflects the values as well as the nature of the products and services offered by the business.

When a business, therefore, changes its operations or line of products and services, this must also be reflected on the logo to help create awareness and promote the new look business to the clients and customers. Rarely will you have significant changes in the operations of your business and fail on changing your logo either partially or completely.

When your logo is too complex

A logo should be simple enough yet properly designed to pass across effectively the central marketing message of the business. If your logo is too complex, such that the potential customers are not able to comprehend the meaning out of it, then it no longer serves its marketing and branding purposes and changing your company logo would be the best option.

The current trends have seen major corporate giants shifting from complex logo designs to very simple yet effective designs. There is a great adoption of the “less is more” concept where logos are not crammed with graphics and text but rather, they are designed in a minimalist way, and still manage to communicate effectively.

When your logo is confusing

Apart from starting to revamp your company logo when it is too complex, it is also important to change it when it is confusing. A logo becomes confusing when customers are not in a position to tell explicitly what the logo is all about. Either there is no correlation between the logo and your products or services or the logo is nearly similar to that of another business.

Hence, customers keep on confusing you for the other venture. If, suppose you hand over your business card to clients, and you notice that squinting in confusion, and then know that something is not right, and you should probably think of changing your company logo.

As observed earlier, changing your company logo is usually a tricky affair, and you need to be certain that the change is necessary. Do a lot of research to validate your reasons for changing your company logo, or else, it will be a waste of time and resources if you change it, and your clients reject the change

Check out these recent rebrands for inspiration if you have decided to change your logo!

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Many companies have went on major rebranding to change the face the look of the entire business. Some of these rebrands are necessitated by the need to conform to current designs or to inject some lease of life on a brand that was slowly going south. Now, it is important to have in mind that the outcome of a rebrand is never known beforehand. It can be a miss or hit with no guarantee of success. Listed here are five best logo rebrands that were done in the recent years and came out to be totally successful-:

Southwest Airlines

The new Southwest Airlines logo is one of the best logo rebrands in the recent years. The rebranding was done in 2014, and it saw the company do away with the initial logo that had an image of the airline’s plane. The new design features a small heart logo that brought in a fresh breath of life for the Southwest brand as well as the entire air travel industry.

With the new look logo, the airline assures customers of quality customer experience, security, and love during their flights. The heart symbol on the logo is the best inclusion to show compassion that the airline has for its clients. It is also important to note that the new Southwest Airline logo sets the company apart from the rest in the industry since, in the entire aviation history, no other company has ever included a heart to show care and compassion in their logo. It will be among the best logo rebrands for a long time.

Pizza Hut

Pizza Hut had a great logo before they rebranded in 2014, but the new one is far much with regards to design and simplicity and it one of the best logo rebrands you will come across in the recent past. It will interest you to note that Pizza Hut did not just rebrand the logo for a new look but also they added close to ten new flavors in their line of products.

By unveiling the new look and the additional menus, Pizza Hut was able to get their consumers excited about them, and made them develop the desire to check out and find out more about the newly added flavors. It didn’t just push up their results in advertising and rebranding but also saw them get more clients leading to an increase in the sales numbers.

Disney Channel

If you are a fan of the Disney Channel, then you will certainly fall in love with the new look logo. The new Disney Channel logo is not very different from the old one, but it has been designed to give the company a shinier look. Besides, the old logo was becoming a little bit outdated, and the new design gave life to the channel.

Many companies, especially the big corporate with stiff competition are ever skeptical about changing their logos due to the fear of losing an enormous chunk of their identity. But this never happened in the case of Disney Channel as the channel still retained its magic to their users. The logo still portrays the core values of the mission of the channel as well as the aesthetic appeal it has always had. It surely deserves a spot among the best logo rebrands in the recent times.

Olive Garden

Though there have been a lot of heated debates regarding the new look Olive Garden logo, with some designers saying that it was a wrong move by the dining chain, it is without a doubt one of the best logo rebrands you will ever come across. Coming up with a new logo was a huge step towards the right direction for the company.

Though the new look has lost some of the family-oriented artisanal touches that were present in the old logo, it has made the brand look fresh, young and more appealing to the new generation that was a hard nut to crack with the old logo.

Fitness First

Fitness First embarked in a whole company rebranding that saw them rebrand their logo as well, and their new look is indeed one of the best logo rebrands in the recent years. They parted ways with their original logo and instead embraced red to show energy and strength in their products.

The new logo and the new look has made the business to smarten up regarding appearance and look more ambitious. In return, just a few years after the rebrand, the company has witnessed  operations and most importantly, an increase in the number of their members. With all these, it makes sense to include it as one of the best logo rebrands in the recent times.

Read up on how to launch a successful rebrand here

The post Rebrands That May Have Made their Company Better appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

Rebranding is a business option many people are always skeptical about doing. It forces the business to alter its looks and possibly certain operations without any guarantees whatsoever that the new Outlook will work for the success of the enterprise. It should be noted that rebranding should not be guided just by a mere desire to change how the business looks and operate. There exist certain fundamental pointers or level upon when a business reaches, then the only solution to keep the business viable is to rebrand. It is, therefore, imperative for every business to qualify the reason to rebrand before they think about coming up with a rebrand launch plan. Here are a few reasons when businesses should consider rebranding as a driver to more growth-:

• When you are failing to reach the target market
• When clients and customers are ignoring you
• When the market is in the dark about what you are offering
• When the looks and the functions of the business do not match
• When the business is attracting the wrong customers
• Rebranding following a management change or philosophy change

Steps to successful rebranding of a business

If you are convinced beyond reasonable doubt that rebranding is the way to go for your business, it is important to come up with an effective rebrand launch plan, specially designed not to utilize a lot of resources while bringing maximum benefits to the company. Such a plan should feature the following steps-:

Develop a new set of brand promises

It is important to have a new set of brand promises to attracts new clients and revamp the existing client’s desire to continue doing business with you. The best method to get these for your rebrand launch plan is to ask your key employees, who had direct contact with customers, certain questions relating to their interactions the clients. For instance, you may ask the following questions-:

• What qualities come to mind when people think about the business
• What feelings would you want the customers to have?
• What are the expectations of the clients?
• What can you tell sets apart the business from the competition?

From such questions, you will have a clear understanding of the company’s position through the perception of the employees who were in direct contact with the customers. It will thus be possible to know the specific areas to focus on in your rebrand launch plan so that you get the most from rebranding.

Get Feedback from the existing customers

Apart from getting some responses from your employees, it is important also for you to get feedback from the customers as well. You can achieve this through a number of methods including conducting surveys, contacting them via emails, phone calls or any other means necessary. The reason for doing this is to know what they feel, think and expect whenever they see your name or products. With the results obtained from the customers, you will gauge the amount of work needed by your rebrand launch plan to deliver on the new brand promises.

Know what is not working

Identify the particular culprit in your current brand that is not making you get the results you want. You have to find out the various features failing to connect with your target audience so that you can make the necessary amends in the rebrand launch plan for effective results with the new brand.

Develop the new brand’s story

In developing the new brand’s story, the looks, feel and the message should all point to the same thing and the story should be heroic and memorable to the customers. It should, at least, touch on the one of the problems affecting your customers and offer them with the right solution.  A perfect story for you rebrand launch plan should be one that both the employees as well as the customers will gladly get behind, believe in and admire to greater depths.

Sink in all your communications with the new brand

Ensure that the new brand is featured in all the company communication channels. It should be present in the websites, sales tools, signage and social media amongst others. It is also important to ensure that every employee understands the new brand and can relate to it effectively.

Support and promote the brand consistently

Your rebrand launch plan should feature how you intend to support and promote the new brand consistently. For it to be successful and overcome the failures of the first brand, it needs to have a perpetual presence in the marketplace where it will continue to build relationships with customers. This continued support should go on not only during the boom times but also when the business or the economy is experiencing a slump. Such a consistent support will lead to greater sales when the economy finally turns around.

The above is all you need in a rebrand launch plan for a successful comeback following a poor or degraded performance of a previous brand.

Learn from the mistakes of others by checking out these terrible brand logo relaunches. 

The post How to Launch a Successful Rebrand appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

The decision by a company to redesign their logo is usually a serious one that requires a lot of consideration. The established brands considering rebranding run the risk of alienating some of their loyal customers while the less established ones may be moving too fast to rebrand before they have a chance to evaluate the effects of their current logo. But such an uncertainty on the possible outcomes of a redesign should never discourage a company from doing a logo makeover. Most of the big companies usually hire marketing professionals to oversee the entire redesign process. Whereas some have managed to get impressive results with the new redesigns, some redesigns became disasters thus a regrettable branding move by the businesses. Below are the top ten worst logo redesigns conducted by various companies in the recent years-:

Bacardi

Bacardi is a world’s famous rum brand. The company decided to redesign its logo to feature a design that was used way back in the 1930s as a way of dramatizing the Cuban history. The result of this logo redesign was a disaster since it ended up showing a roughly polished bat and the font used to in the company name were also less rosy than the previous ones.

Black Decker

Black Decker is a popular appliance and tool manufacturer. It’s attempts to rebrand itself, including redesigning their logo’s went south by all standards. The new design is just plain and boring, and many people have voiced their concerns with regards to this, but seemingly, Black Decker is adamant to do something about it.

YMCA England

YMCA England is a charitable organization and whereas we are trying to focus on the failed logo redesign attempts by businesses and other corporate organizations, the terrible failure of the redesign by YMCA England is screaming too much to be ignored. The organization tried to modernize its logo only to end with an ugly logo that was far much worse than the initial one. The current logo looks more of an AC/DC logo, entirely unsuitable for an organization of its caliber.

The Hershey Company

Logos in the present times no longer have photo-realistic images of one of their products. The Hershey Company had such a type of a logo hence it was necessary to redesign to reflect the current trends in the design as well in the marketing world. In the process of modifying the logo, they decided to do away with the last S, which was present in the first logo and this ruined everything. It appeared flat and displayed apparent lack of maturity in the new logo redesign.

Cole Haan

Cole Haan is a men’s footwear brand, but it is currently making steady inroads into the fashion industry by introducing a variety of clothes, shoes, and accessories for both men and women. In its rebranding process, it redesigned its original logo that was a simple logotype of Cole Haan with a piece of a needle and thread in between. The current logo redesign is just a simple logotype of “Cole Haan” with the year of the establishment on a blue backdrop. Many people think that they have relaxed their artsy charm in the new logo, and they are trying to ape the likes of Calvin Klein and Ralph Lauren.

Olive Garden

Following a terrible marketing spell that led to the Italian restaurant raking in huge losses, they decided on a major redesign aimed at attracting a younger and enthusiastic crowd. However, their logo redesign ended up being flat with the faux-handwriting font appearing to be unappealing to the intended target audience. The rebranding did not help them tap the new client base they were hoping to get.

Brut

Brut is a men’s grooming line, and it attempted a logo redesign to have something appealing to the younger men. The result ended up being a very simplistic design that might not even appeal to the adolescent boys.

Nationwide

Nationwide is an insurance agency, and it decided to redesign its logo to something similar to what they used to have before 1998 but with a few modern updates. Initially, the logo used to feature a blue frame, but the new one became one of the worst logo redesigns and has a blue eagle that the company claims to be easily recognizable to many people. The new design, however, looks like a terrible college logo lacking coherence with a renowned insurance company like Nationwide.

Monster Worldwide

With over 200 million registered users, Monster Worldwide thought that it was a great time to rebrand. The resulting one of the worst logo redesigns was in the form of a new flag with 3D effects. This is something completely different from what they had in the past, and it ended up being entirely off the mark. Many users felt lost, as it was as if they were dealing with a totally new company.

Airbnb

Airbnb, one of the worst logo redesigns is another great display of lack of maturity and creativity in the design world – according to the sentiments of some professional graphics designers. The new logo is visibly awkward, with similarities to some body parts that a majority of people don’t appreciate as part of a marketing tool for any company. However, the company seems to be in love with their logo, and they don’t mind the dirty jokes people are making about it. I guess if you don’t like it then you will just get used to it.

Check out these iconic logos to gain inspiration from brands that have stood the test of time. 

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