Consider the template

When you create a new store on eBay, you will be presented with a choice of four simple templates to pick one. The color options of these templates are limited and for coherence, you need to choose the template which will best match the logo you want. It is possible for you to create your own template, but for the beginners, it is highly recommended you go alone with the standard templates availed by eBay. The templates are basic but flexible and they make it possible for you to create professional stores without having a lot of design skills. The take away here therefore, is that you should consider keenly your choice of template because you will have to match it with the logo.

Remember the elements of a great logo

When creating a logo for eBay store front, you want the name of your store to be an easy one for potential and current customers will remember fast. The competition in eBay is quite immense and if you present shoppers with tough or obscure names, then they won’t remember it and you will not be in a position to make a lot of money.

It also pays to remember to use colors appropriately on your logo. eBay has very conspicuous colors in their logo and for contrast, it is advisable not to use the predominant colors of the eBay logo on your store. This is likely to appear confusing to your potential customers and your will fail to stand out in order to attract the right audience.

Still related to the name, consider choosing an appropriate image that will tell the story of your store in a short and concise manner. Your choice of graphics should be dictated upon by the kind of products you offer and your potential clients should tell the moment they see your logo what it is all about. Ambiguous images might end up confusing shoppers and this may prevent from marketing your eBay store front effectively.

Uniqueness

Your store will not stand out from the crowd if your logo is just like the rest. Due to this, you must create a completely unique logo to set you apart from the masses. You can go through the various logos of some of the store in your niche to get an idea on what the top guys have done with their logos and also for some inspiration. After that, be sure to come up with your own original sketches and not copied work from other stores in eBay.

Make a scalable logo

The current trends suggest that the number of people accessing the internet with mobile device is almost overtaking the number of people accessing the internet with desktop devices. It implies that mobile users have increased and websites and ecommerce store owners must adjust appropriately to make it easy for the mobile users to access their websites. One way of doing so is by creating a mobile friendly store, but since eBay store fronts are already optimized for the mobile, it is upon you to create a logo that optimized for the mobile devices as well, and this comes down to scalability.

On scalability still, you have to ensure that the logo has the versatility to render properly in different sizes as well. This is because you may wish to use the logo in other branding materials such as newsletters, company letter heads, billboards, and marketing posters amongst others and the last thing you desire is for the logo to lose its quality when rendered on the various materials.

Simplicity

It is also important to ensure that the logo is clean and simple. Gone are the days when you could cram a plethora of elements in one logo and still hope that it will be great. For the leading brands on the world to most promising startups, you will easily recognize that they have simple logos, and mostly depict minimal designs. Since it has been proven that simple logos work best, you should also strive to make simple logos for your eBay store front.

Follow these tips for creating a print friendly logo!

The post Design a Logo for My eBay Store Front appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

Businesses are slowly moving away from brick and mortar stores to more robust solutions, such as online stores.

One of the main reasons of this is because they are easier to run and also have the potential of doing business globally.

Etsy is one solution and gives people the ability to run online stores at the comfort of their living rooms.

But even for the online stores, the basic concepts of branding and marketing remains.

If you want to attract more clients to come to your online stores, you have to stand out from the crowd with effective branding strategies.

Below are the various tips and tricks you can employ to design a logo for your Etsy store and bring you all the benefits you need.

Simplicity rules

A glance at the world’s leading eCommerce store will be a clear testament to the fact that simple logos work well for online stores.

Amazon’s logo is nicely designed and it has been a major driving force behind the company’s branding success.

Etsy store owners can be pick few tips from this logo and implement them in their designs.

For instance, the logo is largely text-based and it is clearly formatted and well organized.

If such a design is adopted, the logo will be memorable to the current store users and potential customers will also notice it quite easily.

Optimize for mobile

It is no longer a convenience but rather a necessity for online stores to be mobile friendly so that mobile users can also have a chance to access the stores online.

It will interest you to know that the number of mobile users has grown so immensely, thus making mobile traffic a major source for most of the eCommerce stores.

In regards to logo design for Etsy stores, the logo should have the versatility to render in mobile devices as well, so that mobile users don’t miss a chance to recognize the store simply because the logo is not mobile friendly.

But the logo shouldn’t be just optimized for mobile alone.

The versatility should also be depicted when you need to scale it up or down.

For instance, you may be interested in creating various marketing materials such as posters, flyers, business cards, email signatures etc.

In putting the logo in such materials, it is imperative for it to maintain its legibility and not lose any of its qualities.

Use images or tagline to reveal your unique selling points

To run a successful Etsy store or any other eCommerce store, it is imperative to distinguish yourself from the competition by providing a truly unique selling point.

Since there are several stores competing for the same audiences in the internet, your logo should inform your target audience of the kind of value they will get when they purchase from your store.

The best way to do this is to use images or your tagline to reveal your unique selling points to the target audiences.

Because the potential customers may not have time to go through your website in detail, by revealing your USP in the logo, they will feel compelled to check out your store.

Consider horizontal designs

When designing a logo for your Etsy store, it may be tempting to keep the design to just one corner of the website, usually the top left corner.

Whereas this is the norm and almost every store is doing it that way, to attract more attention, you should consider using as much as possible the horizontal length of the web page.

If you minimize the vertical space and instead stretch the text and the graphics of the logo to cover the horizontal plane, the logo will be easily recognizable, thus contributing to the branding efforts of your Etsy store.

Additionally, such an alignment will give you the chance to showcase more of your products on the store.

Use images properly

Finally, you should make good use of the images.

From well performing online stores like Amazon, it is not possible to think about the logo without the upward pointing arrow coming to mind.

Again, such logos use art minimally, hence it is important to use images that are unquestionably related to the kinds of goods you are selling on your Etsy store.

Look for a clean and a minimalist image that is simple enough and will have the ability to stick in the minds of your customers or potential clients who visit the website.

These tips, if used religiously, will enable you to create an outstanding logo for your Etsy store.

Remember, the competition among fellow Etsy stores is very high and you need to do everything necessary to stand out.

One of these ways is to have a nicely designed, unique, and original logo.

Use these color tools with your logo!

The post Etsy Logo Design appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.