As a professional, the last thing you want is to be rendered redundant due to your inability to adapt to the changes in the industry. Presented here are some of the best resources for continuous education in the logo design field-:

Logo Design Books

Graphics designs books are some of the best places where you are guaranteed to get solid logo design education. This is because such books have been written by proficient designers who have the knowledge in graphics design and have practiced for a number of years such that they now have the authority to pass on their knowledge to others.

Such resources are also excellent sources for logo design education for amateurs or those who are just starting out with logo design. Here are some of the best books you can start with if you need to increase your knowledge and proficiency in logo design-:

How To – How To is a book written by Massimo Vignelli and Michael Bierut. These are some of the best designers alive in the current generation and learning logo design from them will put you on the right path in this lucrative profession. Also considered as a designer’s manual and manifesto, How To provides clear explanations of the design concepts as well as other tiny details in design that can only be learnt from the experts.

Lance Wyman: The Monograph – The Monograph by Lance Wyman is another great resource for logo design education ideal for all levels of experience in logo design. The book essentially is a showcase of all the works by Lance Wyman, with some dating back to when he used to work for General Motors.

Logo: The Reference Guide to Symbols and Logotypes – symbols and logotypes are the core of every logo design project. If you want to enhance your logo design education and improve your use of symbols and logotypes in design, then this is the book you need.

Champagne and Was Canyon – This is an entertaining book and also educating at the same time. It was written by a freelance art and illustration director, and it will give you all the logo design education you need if you are interested in working as a freelance in the logo design and the graphics design industries in general.

New Perspective on Typography – this is another great logo design education book for typophiles and designers alike. It gives you a comprehensive approach to design and showcases the design works of over 100 reputable designers featuring names like Philippe Apeloig, Antony Burrill and David Peardon.

Logo Design Events

IN addition to the graphics design books, industry events is another place where people interested in getting logo design education can turn to. The events is known to attract some of the best industry players, and they provide a forum for like-minded people to discuss various issues affecting the design industry.

Other than getting first hand logo design education from such events, they are superb places for meeting new people and enlarging your professional network so that you can continue to penetrate the design industry and stay at the top of your craft. The following are some of top events in the industry that are worth attending if you are looking to increase your logo design education-:

• D& D Professional Awards
• Design Indaba Event
• OFFSET Event
• Generate New York
• F5 Design Conference
• 99U Conference
• What Design Can Do Event
• Typo Berlin
• Semi-Permanent Event
• OFFF Barcelona
• Reasons to be Creative Conference
• Brand Impact Awards
• London Design Festival
• Brand New Conference
• AIGA Design Conference
• Pixel Show

Logo Design Blogs

The other sure place to get quality logo design education is from the logo design blogs. The beauty of blogs lies in their ability to be updated on a regular basis hence the information you get from such sources are guaranteed to be useful and very current. Here are a few blogs worth checking out: Creative Bloq, Logo Pond, Logo Design Love, LogoMoose, LogoGala, LogoLounge, Logo of the Day, Creattica, Brand New, Logospire and Logoed.

Logo Design Forums

Finally, logo design forums can also be used to get quality logo design education. With the interactive nature of the forum, you shorten your learning curve because you will share in real time with other members and you can get answers to any challenges you encounter along your path as a logo designer. Some of the top forums ideals for logo design education include Graphic Design Forum, HowDesign Forum, Estetica Forum, and All Graphic Design Forum.

Check out these tips for protecting your portfolio!

The post Best Resources for Logo Design Education appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

Most designers absolutely swear by the use of Macintosh computers for all of their logo creation needs. Part of the reason that many designers love using Macintosh computers is because Macintosh hardware is specifically designed for use with design and creation software. Macintosh computers have always been a popular choice among creative’s because it simply works better with design suites like Photoshop and illustrator as well as for video editing tasks. While many Windows-based components will simply hang up when it comes to loading programs as well as processing and rendering image data, Macintosh’s continue outperform them in these areas. Because of this ease-of-use a lot of the world’s best logo design software can be found on Macintosh computers. So many professional level designers and many of the world’s best logo designers often find themselves using design software for Mac and the competition is definitely steep among the design tools that professionals use. Here are some of the top design software is for Mac that are currently available and most widely used across the design industry. Hopefully by checking out some of these options you can make an informed decision about which licenses you should purchase if you planned on creating your own logo or perhaps professionally creating a logo for others.

Adobe Photoshop

Adobe Photoshop is best known as a photo editing program but it’s perhaps some of the most at that software that can be used in image manipulation and logo creation. CS6 is definitely best used on a Macintosh computer and this version of Photoshop has come a long way from giving people the ability to make minor tweaks and changes to images as well as filter edits. The software can essentially help a graphic designer to make a logo from scratch as well as output it to all of the most popular image file types for recreation, printing, manipulation and more. The software can also alter a number of vector images will combine multi-layer images to form extremely powerful logo designs. The only real problem with the Photoshop interface is that the full version of the software can get quite expensive and learning how to use it with proficiency can take many years. For designing a basic logo there are many different tutorials online for how to use this logo design software for Mac but it may take a lot of trial and error before you can actually design a professional quality logo in Photoshop.

Gimp:

Gimp is an open-source program that was actually created originally as the Photoshop equivalent for Linux users. GNU image manipulation has been around for several years and gimp actually has a powerful selection of image editing capabilities which are all available for free. If you are simply interested in trying out a high-quality image manipulation program that can produce high-quality logos, this can be a great starting point. Gimp also has a massive number of free plug-ins and tools that you can use to expand your logo creation technique. While many people are quick to discredit GIMP because it’s a free program, with the amount of support that’s online and the number of professional tools that gimp has, it’s a worthy program for designers to use for all of their Macintosh logo creation needs. The only real drawback that GIMP has is that it doesn’t feature the same level of vector support that comes from Adobe products.

Sketchbook:

Sketchbook is an extremely effective vector creator for creating mockups. Although it’s not exactly full service logo design software for Macintosh, the Autodesk program is perfect for having an upgraded version of paint on your Macintosh computer. This makes it a powerful option on the list of logo design software for Macintosh.  There’s a free version as well as a pro version that comes with all of the tools that you need to produce high-quality drawings and graphics. The only main problem is sketchbook is that you definitely have to have some type of artistic ability to create a logo from scratch. You can import and edit photos in sketchbook but support for image manipulation like this isn’t quite as advanced as you would find it on Gimp or Photoshop. If you have some artistic talent and your simply looking to export a hand-drawn logo in vector format however, this can be an excellent cost effective option that is only available on Macintosh through the mac app store.

Adobe Illustrator:

Adobe Illustrator is basically the ultimate Macintosh creative suite for graphic designers. When it comes to logo design software for Macintosh, this interface is one of the preferred program options for professionals. The license through Adobe for a professional graphic designer can get quite expensive but with the alignment options and image editing options available in Adobe Illustrator it’s possible to create perfect quality vector logos that can be heavily replicated across promotional material. Illustrator has more features than any aforementioned Macintosh product on our list as well as a giant amount of typography, visual effects and easy tracing options. If you are looking for professional graphic design software on Mac and you don’t have any budgetary restrictions this is the program to get
.

Keep these top options in mind if you are looking for the perfect logo design software for Macintosh.

Check out these options for Windows based Graphic Design software solutions!

The post Best Logo Design Software for Macintosh appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

Many companies have went on major rebranding to change the face the look of the entire business. Some of these rebrands are necessitated by the need to conform to current designs or to inject some lease of life on a brand that was slowly going south. Now, it is important to have in mind that the outcome of a rebrand is never known beforehand. It can be a miss or hit with no guarantee of success. Listed here are five best logo rebrands that were done in the recent years and came out to be totally successful-:

Southwest Airlines

The new Southwest Airlines logo is one of the best logo rebrands in the recent years. The rebranding was done in 2014, and it saw the company do away with the initial logo that had an image of the airline’s plane. The new design features a small heart logo that brought in a fresh breath of life for the Southwest brand as well as the entire air travel industry.

With the new look logo, the airline assures customers of quality customer experience, security, and love during their flights. The heart symbol on the logo is the best inclusion to show compassion that the airline has for its clients. It is also important to note that the new Southwest Airline logo sets the company apart from the rest in the industry since, in the entire aviation history, no other company has ever included a heart to show care and compassion in their logo. It will be among the best logo rebrands for a long time.

Pizza Hut

Pizza Hut had a great logo before they rebranded in 2014, but the new one is far much with regards to design and simplicity and it one of the best logo rebrands you will come across in the recent past. It will interest you to note that Pizza Hut did not just rebrand the logo for a new look but also they added close to ten new flavors in their line of products.

By unveiling the new look and the additional menus, Pizza Hut was able to get their consumers excited about them, and made them develop the desire to check out and find out more about the newly added flavors. It didn’t just push up their results in advertising and rebranding but also saw them get more clients leading to an increase in the sales numbers.

Disney Channel

If you are a fan of the Disney Channel, then you will certainly fall in love with the new look logo. The new Disney Channel logo is not very different from the old one, but it has been designed to give the company a shinier look. Besides, the old logo was becoming a little bit outdated, and the new design gave life to the channel.

Many companies, especially the big corporate with stiff competition are ever skeptical about changing their logos due to the fear of losing an enormous chunk of their identity. But this never happened in the case of Disney Channel as the channel still retained its magic to their users. The logo still portrays the core values of the mission of the channel as well as the aesthetic appeal it has always had. It surely deserves a spot among the best logo rebrands in the recent times.

Olive Garden

Though there have been a lot of heated debates regarding the new look Olive Garden logo, with some designers saying that it was a wrong move by the dining chain, it is without a doubt one of the best logo rebrands you will ever come across. Coming up with a new logo was a huge step towards the right direction for the company.

Though the new look has lost some of the family-oriented artisanal touches that were present in the old logo, it has made the brand look fresh, young and more appealing to the new generation that was a hard nut to crack with the old logo.

Fitness First

Fitness First embarked in a whole company rebranding that saw them rebrand their logo as well, and their new look is indeed one of the best logo rebrands in the recent years. They parted ways with their original logo and instead embraced red to show energy and strength in their products.

The new logo and the new look has made the business to smarten up regarding appearance and look more ambitious. In return, just a few years after the rebrand, the company has witnessed  operations and most importantly, an increase in the number of their members. With all these, it makes sense to include it as one of the best logo rebrands in the recent times.

Read up on how to launch a successful rebrand here

The post Rebrands That May Have Made their Company Better appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.