An example of a logo that has been criticized and considered not to be a culturally best logo is the Blackhawk’s hockey team logo. The logo depicts American Indian tribal leader – Blackhawk. It is an Indian head wearing face paint and feathers. Many people believe that the team’s logo is no better than the Redskins. It has been criticized for a number of times for caricaturing the Native Americans. Due to all the criticisms, it is clear that the logo is not culturally appropriate as some cultures finds in a bit offensive. But how could this have been avoided so that the team can have a culturally appropriate logo that will be accepted by all cultures?

Consider the following tips to design a culturally best logo.

Wise Choice of Symbols

A bigger part of the controversy that usually mar logos considered not to be culturally appropriate usually lies in the symbols used. A culturally appropriate logo should not use or have symbols that other cultures might consider to be offensive. The Blackhawk logo that is considered culturally inappropriate. That’s because it features a head wearing feathers and face paint just like the American Indian tribal leader Blackhawk.

The choice of symbol for the logo, in this case, is very specific. It can be construed to have targeted the native Indian communities, even if it had pure and sincere intentions of doing so. It would be a good idea to use a more neutral symbol that might not appear offensive to other people. This is because the logo has been considered not to be culturally appropriate.

The Color Choice for the Best Logo

The color is always an integral part of every culture. Different countries and regions have colors to which they cherish and upon which they draw their inspirations from. To create a culturally appropriate logo, it would be prudent to choose the right colors that will be in tandem with the cultures of the target audience. Additionally, colors that might create controversy or which hold bad memories as far as the concerned culture should always be avoided at all costs.

Make use of Prominent Features

Using prominent features or landscapes in the logo design will make it appear more culturally appropriate. This contributes the proper choice of symbols in designing a culturally appropriate logo. This might include the use of geographical features such as lakes, mountains, rivers as well as native animals such as Bear, Kangaroo, etc.

When such features are used, it will be easy for the people to recognize easily. Also, it will be easy for people accept the logo because it contains features that they consider as part of their culture. An example of a logo that uses both a native animal and a natural feature is the Toblerone logo. Toblerone is a region in Switzerland, near Bern City and it is believed that this is the place where chocolate originated from.

The logo features the prominent Mount Matterhorn as well as a white bear. This is culturally appropriate since the mountain is native to the residents and nobody will ever find it to be culturally inappropriate.

Choice of Words

The choice of words is another important factor to consider when designing a culturally appropriate logo. The wording in the logo is especially important if you intend to have a tagline or name in one of the local dialects. The world is comprised of different ethnicities and dialects. Its important for you not to use wording which might be considered by another community as culturally inappropriate.

One word may make sense in one dialect but be totally offensive when seen by another community. Though such cases are rare, you should always be cautious, especially when you have to use the various dialects in the native languages in your designs.

Most logo designs in the present times will be considered culturally appropriate. But it still pays to be cautious and take the necessary precautions. This is to ensure that you don’t end up with a logo which will upset some people due to your choice of symbols, patterns, colors and wording. This is why you should take note of these four tips so that you culturally appropriate logos. This way you can also avoid being attacked for targeting a particular culture with your designs.

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It is possible that an organization or a business entity has nothing to do with the animals. But, there are certain specific characters or features of the animal which they admire.  they would like to associate with their products and services.

For instance, when a lion is used in a logo, it could signify courage or dominance of the business in the given field. An eagle, on the other hand, might signify sharpness and accuracy while a dove might be used to show purity, sincerity and meekness of the organization. Animals can also be used in a logo as a base of identity for a given region or location of the business.

For example, using a bear in a logo might suggest that the business is located in the cold region or in the cold mountains. A kangaroo on the logo, on the other hand, will signify that the business must be operating from Australia or is dealing with Australian products and services.

Presented here are ten animal logos showing how animals can be used intelligently in a logo.

The World Wildlife Fund

The first awesome logo we look at featuring an animal is the World Wildlife Fund Logo. This is a simple black and white logo with a giant panda on it. The use of panda in the logo is not only appropriate because the organization mainly deals with wildlife protection. But, by choosing panda particularly, they are trying to raise awareness about the endangered species of animals. One of them is a Panda. From a designer’s point of view, the logo is an outright winner given that it is simple, minimalist and easily recognizable.

NBC Logo

NBC is a popular television channel in the United States. To help in its marketing and branding, they have a nicely designed logo in full bright colors. A closer look at the logo will reveal to you a peacock with the feathers spread out. It indicates the quality and richness in variety of the programs availed by the broadcaster.

Toblerone Logo

Toblerone is a brand chocolate which originated in Bern, Switzerland. The logo features the Matterhorn Mountain and a white bear climbing it. The bear has been used as a hidden symbol in the logo. It is a heraldic animal in Bern city hence its use in the company’s logo is very appropriate.

The Firefox Logo

Firefox is a renowned tech giant offering one of the best search engines on the internet. Its logo is one of the best animal logos you will ever come across. It features a fox blazing in fires and going around a globe. The fox is naturally an intelligent animal. Its use in this logo can be an indication of the efficiency and speed that users experience when they use the Firefox engine for searching on the internet.

Pittsburgh Zoo and Aquarium Logo

The Pittsburgh Zoo and Aquarium logo is another perfect demonstration of animal logos. Its design is plain and simple, and it uses negative space to illustrate lion and a chimp facing each other with a tree in between. Present at the roots of the tree is two fish swimming away. Also, two birds can be seen flying from the tree. This animal logo is appropriate as it signifies what people can expect to see at the zoo and aquarium.

Atlanta Falcons

The Atlanta Falcons logo is another beautiful animal logo you will enjoy looking at. The design depicts a falcon up in the air with the eyes focused and claws open. It is almost as if it is just about to make a swoop on prey. It signifies the aggression and the accuracy of the team.

Puma Logo

The Puma logo is another awesome animal logo you will lay your eyes on. The logo shows a puma taking a typical long jump over the letters. It shows power, speed, and aggression. These have been used by the sportswear.It is used to indicate some of the attributes desired by every athlete who uses their products.

The Ferrari Logo

The Ferrari logo is another animal logo that has been associated with the overall success of the Italian sports car manufacturer. The logo features a prancing horse as a sign of power and exceptional performance that customers can expect from the Italian brand car.

The Jaguar Logo

Jaguar is another car manufacturer with a beautiful animal logo. Just like the Ferrari, the Jaguar logo features a prancing animal. The Jaguar is ready with all of its teeth out and prepared to attack. It signifies aggression, power and exceptional performance offered by the car.

Check out what is wrong with The Met Museum Logo!

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