Businesses are slowly moving away from brick and mortar stores to more robust solutions, such as online stores.

One of the main reasons of this is because they are easier to run and also have the potential of doing business globally.

Etsy is one solution and gives people the ability to run online stores at the comfort of their living rooms.

But even for the online stores, the basic concepts of branding and marketing remains.

If you want to attract more clients to come to your online stores, you have to stand out from the crowd with effective branding strategies.

Below are the various tips and tricks you can employ to design a logo for your Etsy store and bring you all the benefits you need.

Simplicity rules

A glance at the world’s leading eCommerce store will be a clear testament to the fact that simple logos work well for online stores.

Amazon’s logo is nicely designed and it has been a major driving force behind the company’s branding success.

Etsy store owners can be pick few tips from this logo and implement them in their designs.

For instance, the logo is largely text-based and it is clearly formatted and well organized.

If such a design is adopted, the logo will be memorable to the current store users and potential customers will also notice it quite easily.

Optimize for mobile

It is no longer a convenience but rather a necessity for online stores to be mobile friendly so that mobile users can also have a chance to access the stores online.

It will interest you to know that the number of mobile users has grown so immensely, thus making mobile traffic a major source for most of the eCommerce stores.

In regards to logo design for Etsy stores, the logo should have the versatility to render in mobile devices as well, so that mobile users don’t miss a chance to recognize the store simply because the logo is not mobile friendly.

But the logo shouldn’t be just optimized for mobile alone.

The versatility should also be depicted when you need to scale it up or down.

For instance, you may be interested in creating various marketing materials such as posters, flyers, business cards, email signatures etc.

In putting the logo in such materials, it is imperative for it to maintain its legibility and not lose any of its qualities.

Use images or tagline to reveal your unique selling points

To run a successful Etsy store or any other eCommerce store, it is imperative to distinguish yourself from the competition by providing a truly unique selling point.

Since there are several stores competing for the same audiences in the internet, your logo should inform your target audience of the kind of value they will get when they purchase from your store.

The best way to do this is to use images or your tagline to reveal your unique selling points to the target audiences.

Because the potential customers may not have time to go through your website in detail, by revealing your USP in the logo, they will feel compelled to check out your store.

Consider horizontal designs

When designing a logo for your Etsy store, it may be tempting to keep the design to just one corner of the website, usually the top left corner.

Whereas this is the norm and almost every store is doing it that way, to attract more attention, you should consider using as much as possible the horizontal length of the web page.

If you minimize the vertical space and instead stretch the text and the graphics of the logo to cover the horizontal plane, the logo will be easily recognizable, thus contributing to the branding efforts of your Etsy store.

Additionally, such an alignment will give you the chance to showcase more of your products on the store.

Use images properly

Finally, you should make good use of the images.

From well performing online stores like Amazon, it is not possible to think about the logo without the upward pointing arrow coming to mind.

Again, such logos use art minimally, hence it is important to use images that are unquestionably related to the kinds of goods you are selling on your Etsy store.

Look for a clean and a minimalist image that is simple enough and will have the ability to stick in the minds of your customers or potential clients who visit the website.

These tips, if used religiously, will enable you to create an outstanding logo for your Etsy store.

Remember, the competition among fellow Etsy stores is very high and you need to do everything necessary to stand out.

One of these ways is to have a nicely designed, unique, and original logo.

Use these color tools with your logo!

The post Etsy Logo Design appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

If we think of Etsy like a stall at a farmers market we start to realize that some of the most effective booths at a farmers market set themselves out from the rest and actually have a professional image. This is the same type of persona that you can cultivate online with the help of a great logo. So what goes into any great Etsy logo?

Building color recognition: Etsy makes it very easy for business owners to set a specific theme or to use specific colors in their online store. By combining together different color combinations you can work at finding some quality color schemes that will work very well for the needs of your business. When customers eventually start to build a color recognition for a certain set of colors that are associated with your business, it’s possible that people will actually be seeking out your business based off of the uniformity and the colors that you have selected. Picking the right colors for your business and the sidebars/logo and even the backgrounds of your product images can be a powerful tool. As you incorporate your branding more into your page and design a more uniform interface for your product catalog, you can be amazed at just how big an impact it can have on your sales.

Scalable design: using a vector format is crucial for designing an Etsy logo. Now your Etsy logo may only have a few colors, but you need to make sure that you can scale the image for use in a variety of formats. By using a vector format that scales very easily you could potentially print out your logo for use in background images, for printing on your products, for building sidebars and top bars for your Etsy page and for potentially even using your logo in your profile image and across social networks too. Scalable design is crucial for any Etsy shop owner.

Readable text: High quality text design or an Etsy logo ensures that your customers can read the name of your store and the message that your logo may have even if they are just quickly browsing your page. Working closely on text design can be tough if you aren’t a professional graphic designer but by using a free logo generation tool or free logo creator you can find some of the most readable text but also elegant for your page.

Images that describe your product: Etsy has such a wide range of products available for sale across all of the different stores that are on offer. It can always be difficult to find an image that defines your product or defines the exact brand that you are trying to create but you can often find a simple symbol that inspires you or potentially makes your customers do a quick double take. Adding in some of these images or even picking a zany picture for your logo can set yourself apart and attract a following. Most Etsy store owners will begin with one base image for their logo and then go from there with the creation process.

Learn more about succeeding with your own personal branding here!

The post What to Consider For an Etsy Store Logo: appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.