Modern logo design is one of the styles that many designers are keen on adopting in the present times. It is a slight shift in a design aimed at making logos adapt to the demands of modern design, without necessarily following any particular trend and while maintaining their effectiveness. Being a new approach, however, the concept of modernism is still not clear to many logo designers, especially the newbie who are just starting to get their hands wet with graphic design.

Whether or not you decide to use the modernism approach in logo design, you must ensure that the design maintains all the factors of an effective logo which includes everlastingness, flexibility, memorable and simplicity. If, however, you are sharp on being an expert in creating a contemporary logo, here are some killer tips to help you go along.

Think Future

When designing a modern logo, you should focus on the everlastingness of the design. As much as you are designing a logo to be used in the present times, you need to think about the future and consider all the practical ways in which the client is likely to use the logo. You should ask yourself if the logo will have the flexibility to be used in newsprint, online, large formats or enhanced on cloths.

Also, check if the logo will be changeable enough to be displayed on various devices such as mobile phones and tablets. Adopting such an angle in your thinking will give you the ability to create a logo that won’t only suit the needs of the business in the present times but also make room for future changes depending on the needs of the client.

Balance between contemporary logo fonts and historic logo fonts

One great aspect that determines the overall success of a contemporary logo is the choice of fonts. For the best results, it is highly recommended that you balance between contemporary and historic fonts. These fonts don’t appear playful and fancy as some of the modern fonts. They illustrate the authentic meaning of design when the industry was still in its infancy stages. They are also associated with exclusivity and nobility hence making it possible for them to be used in a more modern way.

For instance, you can try manipulating the scale and the spacing of the characters and see the various effects it has depended on the particular fonts you chose. Additionally, you can overlay the traditional fonts with some rational modern shapes when designing a modern logo so that you strike a balance between the old and the new.

Integrate traditional symbols

The other killer tip for creating a contemporary logo is the intelligent use of traditional symbols. An ingenious way of doing so would be to try and connect the design to a company that existed a long time ago. In this manner, you will create a sense of historical perspective in the modernism logo as well as a deeper level of symbolism which will make the logo not just unique but also memorable.

For you to achieve this, however, it will be imperative that you take adequate time for thorough research on the ancient symbols. The aim here is not to be a copycat but to achieve a deeper level of symbolism in the design of the modern logo.

Simplicity in the design

With every design project you work on, whether or not its a contemporary logo, simplicity will always prevail. Complicated logo designs are not just difficult to execute, but also, they never help the businesses in their branding needs. While creating a modern logo, therefore, you must strive to achieve simplicity by using fewer elements in the design. A common trend being adopted by designers working on these kinds of logos is to use a lot of negative space to improve legibility and also to help in directing the viewer’s eyes to the core elements of the design.

With contemporary logo design, there is always a tendency image-based, full-color graphics. You should, however, be very careful when working with such kinds of graphic for these logos. This is because in addition to driving up your printing costs, they won’t translate well into single colors such as black and white and this will make the design lose its versatility. Always remember to keep the design as simple as possible and only include the items that you feel are necessary.

No monotony in modern logo design

A good logo should be timeless. Take a look at Nike, BMW, Apple, etc. and you will understand this fact. When designing a contemporary logo, you must avoid monotony at all costs. For instance, when the logo is placed on the website, it should be able to stand alone and act as a powerful identifier, rather than depend on the website for exposure.

This calls for the proper use of colors so that the logo will blend well with the colors of the website and remain appealing to the eyes of the viewers. Such coherence is necessary to stop the logo from appearing monotonous, which might, in turn, trigger negative emotions and make people shy away from the brand.

Use these tips consistently and you will soon become a pro in creating a modern logo.

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Logo design trends have gone a lot of transformation, adaptation and shapeshifting from the earlier days of cut letterforms through to the present times where there is a huge wave of digital technology. Every logo designer wants to improve their skills to match the ever growing demands of the modern day client.

Businesses and different establishments fully understand the power of visual representation and branding that can be achieved through effectively designed logos. As a result, therefore, new designs and concepts keep on coming and the following are the latest logo design trends that designers, as well as clients, tend to work with-:

Low Polygon Logo Design Trends

The use of low polygon logo designs is one of the logo design trends that gathered steam in early 2015. Its popularity is attributed to the use of 3D software such as Maya, C4D, and 3D Studio Max. Low Polygon Logo design has now become the most preferred method to create logos as well as icons. Due to the quality of the final output of this design concept, it is expected that many designers will jump on board and further popularize it as a top design concept as far as logo design is concerned.

Use of Custom Letterforms

The use custom letterform was rampant during the analog days, and it appeared to have taken a deep into the abyss of design when the design world woke up to the digital age. The digital age saw the introduction of a flood of tools and techniques that rendered the traditional letterforms obsolete.

However, recent logo design trends suggest that there is a backward shift towards the use of custom letterforms. The rise of these hand-cut fonts can be attributed to the fact that they are stunning, and they express a technical proficiency and artistic inspiration yet to be realized by the digital applications. More designers are adopting the use of custom letterform, and we can only expect that the practice will continue to grow strong as one of the logo design trends in the coming years.

Utilization of Negative Space in Logo Design

Logo design trends cannot pass without mentioning the increasing use of negative spaces by logo designers. Most of the time logo designs are beautified with complex elements that sometimes end up ruining the aesthetic appeal of the logo. Many designers now realize that using simple but essential elements can lead to the creation of stunningly beautiful logos. For instance, the addition of negative space has proven to make logos simple and spectacular, and it is one of the logo design trends that many designers are keen on adopting.

Creation of Dynamic Logos and Logo Sets

Designers and clients are always on the lookout on how to make logos look better. However great a design may be, looking at the same logo for 365 days in a year is likely to make it stale and pale. To combat this monotony and stagnation, designers are resorting to the creation of dynamic logos. Logo sets are also being used to bring in life and freshness to designs that would have otherwise been very boring following prolonged use.

Script Logotypes

Script logotype is among the strong logo design trends that most designers are keeping on their design radii. These types of logos are for businesses and companies who prefer simplicity and are not troubled with sophisticated graphics or designs. With script logotypes, a custom script font is used to create different variations using nothing other than letters and the company name.

Lower Case Logo Design

The present logo design trends won’t fail to mention the increased use of lower case letters in logo design. Most people are accustomed to upper case logos, perceiving lower case logos to look less serious than their uppercase contemporaries. However, designers are now finding creative ways of using lowercase to design friendly and professional logos. For instance, the current Walmart logo consists of lowercase, and it has given the company more familiar and more approachable appeal.

3D Metal Usage in Logo Designs

For clients and designers interested in rough but beautiful and responsive designs, a 3D metal design is a viable option as far as logo design trends are concerned. With this design, logos are given metallic looks similar to those found in car emblems and car logos. The use of this model is mainly rampant in designs featuring animals and birds.

Calligraphy and Hand Lettering in Logo Design

Hand lettering and calligraphy in logo design is becoming a common trend for designers making logos for hotels and restaurants as well as tattoo companies to make the logos look fun without losing their sophistication and professional touch. Such logos are simple, yet very powerful in promoting the business brand and this is what makes calligraphy and hand lettering logo design be something not to be ignored when talking about current logo design trends.

Learn more about common mistakes you can avoid in graphic design here!

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