The world of design moves very fast. Whether it is the font or color trends, the evolution takes place so fast that a good number of designers are unable to cope up with the speed. It is very possible that what worked a few years ago may already be obsolete in the world of graphics design. However, if you stick your design to the core principles, you won’t have to worry about the luster of your design fading away once the fad is gone.

In this article, we take a look at the logo design color trends and what every designer need to watch out for as far as the use of colors in logo design is concerned. This is so that you know what is happening in the world of colors, lest you risk coming up with designs that won’t be responsive hence won’t have a greater impact on your target audience.

Adoption of monochromatic color schemes

Lots of logo designers are adopting minimalist logo design style. This style of logo design is very much compatible with monochromatic color schemes. Hence, since the flat design is a hot trend on the rise, the use of monochromatic colors scheme is also a logo design color trend you need to watch out for in 2016. One of the beauties of using monochromatic color schemes in logo design is the fact that they are very vibrant, and they come with little distractions which in turn give designers the flexibility to make bold statements and also experiment with various color choices.

Contrasting with dull shades

Even for aesthetic purposes alone, extreme contrasting in logo designs prevents the design from being stale, and this is a great concern for minimalist designers. As one of the logo design color trends, contrasting logo designs with dull shades provides decisive visual patterns that are not just great for the overall beauty of the design but also ideal for improving the readability of the design.

As a result, a designer can use such contrasting to make the marketing message in the logo clear and appealing to the target audience thus making it more effective for branding purposes. However, before you delve into your color palettes and start playing around with them, you must understand the graphics design color theory so that you use the colors and contrast them in the right and professional manner.

Bright Colors and Texture

In most of the logo designs, you can easily recognize texture when used on a normal background but only under the right conditions. But texture can also be combined with bright colors to give exquisite results in logo design. Presently, the use of bright colors and textures seems to have caught the attention of many designers and has now become one of the most pronounced logo design color trends in 2016.

One thing you will appreciate about using bright colors and textures in logo design is their ability to give a unique aesthetic appeal to the design without necessarily appearing to be overly skeuomorphic.

Highlighting text with colors

Another logo design color trend that most designers are already adopting is using colors to highlight text in their designs. One of the aims of creating a logo is to make it attract the attention of the target audience. This can be achieved easily with the use of bright colors to highlight the text in the logo.

Naturally, bright colors are attention grabbing and using them especially on logos with dull backgrounds will transform such logos and make them visually appealing while at the same time having the ability to get the much needed attention. But as usual, before you try highlighting the text in your logo with bright colors, you must be aware of the graphics color design theory to avoid doing this in the wrong manner.

Two Color Logo Designs

In addition to the adoption of monochromatic color schemes, there is an increased adoption of two color logo designs. This is another logo design color trend that many designers have placed on their radar and are keen on its evolvement. One admirable thing about using only two colors in logo design is the ease with which you can adapt to various designs styles and concepts.

For instance, two colors work very well with negative space and will also give stellar results when used with white space designs. This is not to mention the fact that with only two, you can create a great contrast in any design, and this is very instrumental for the legibility of the logo as well as its ability to grab attention.

As you consider the logo design color trends of 2016, it is imperative to have in mind that some of these logo design color trends are just fads which might not live to stand the taste of time. Therefore, always be sure that you design is grounded on the proper design principles.

Learn where Google got its logo here!

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The world we live in is a bright, busy and a fast moving one. Wherever we go, we are surrounded with several colors, and so the majority of people find multi-colored logos to be the most appealing. But this is not to insinuate that beautiful logos must always have multiple colors. If anything, most of the top brand logos in the world have only one color, and they appear to be deceptively simple yet, they have been a strong component in the branding endeavors of the respective companies.

Though they appear to be simple and easy to understand, single color logos have been proven to communicate the brand message concisely, and they become very effective in doing so when they are combined with expert design skills. Since they are just one color, they are easy to remember; hence, they create a permanent imprint on the minds of those who see it. Due to this, they become active brand ambassadors, thus aiding in the marketing efforts of the company and the ultimate success of the brand.

Careful observation on some of the world leading brands will reveal to you that they are either made from simple symbols, or they use just one color. Presented below are a few of such logos and a demonstration of the prowess that one logo designs can have.

IBM Logo

IBM has without a doubt created one of the world’s most beautiful logos. The logo features horizontal stripes which signify the speed and the dynamism of the company’s products and services. The logo is simple, attractive and captivating at the same time. It is an all blue logo, and it has been used by the corporate giant to define the brand and the quality of the products. Besides, the single color blue represents the company’s superiority, confidence, uniqueness and the critical roles it plays in revolutionizing the Information Technology Industry.

The Coca-Cola Logo

The coca-cola logo is another demonstration of how one color logo can be effective in marketing the brand of a product. Though the logo has undergone a number of transformations from the initial design by John S Pemberton in 1886, the concept has always revolved around the use of just one color and a contrasting one in the background. The initial logo featured the typeface written in black against a white background while the present has the letters written in red against a white background. So famous is the logo that you will never miss to recognize it no matter the part of the world you find it.

Twitter Logo

Twitter is only a few years old and has completely revolutionized the concept of social network in the world. One of the things that can be attributed to the success of the social network is its strength in branding in which the logo played a huge role. This is another one color logo design, which is not only beautiful but laden with a lot of relevant meanings. The logo features a bird, which has now come to be known as the Twitter bird; it has a beak and a body pointing upwards towards the sky. According to Bowman, the Twitter logo represents hope, freedom and limitless opportunity with regards to the social media.

The Samsung Logo

The Samsung logo also makes it to the list of the best one color logos. The blue colored logo is not just simple, but also elegantly designed in a beautiful color .It works so well for the corporate organization.

Bass Logo

The Bass Breweries has entrenched its name down the books of history as one of the oldest and most renowned breweries in the world. Founded in 1777, Bass is one of the largest beer producers in the world with a capacity to produce up to one million barrels annually. But apart from the age and the immense popularity of Bass, the logo is another thing worth taking note of and which has done a great job in promoting the brand worldwide. It is a one color logo design, with the characteristic triangle and the name of the company written beneath it. Being in color red, the logo is strong, distinct and easily memorable, thus giving it all the features a super logo needs to have.

The Nike Logo

The Nike Logo, commonly known as the Swoosh comprises of two simple curved lines and it is the simplest logo imaginable, but it carries billions of dollars worth of marketing and branding associations. At its most basic meaning, the swoosh represents speed and motion – fundamental attributes in the sporting world where the brand has found a home. But the deeper meaning of the logo can be traced back to the Greek Goddess of Victory, Nike, who is believed to have influenced thousand of brave warriors. The name “Swoosh” came about to refer to the fibers used in manufacturing the Nike Shoes. Definitely, this is a one color logo that will remain effective for a long time, and is in the list for the most beautiful logos.

These are just, but a few of the one color logo designs illustrating that a logo must not just be multicolored. Other one color logos, that are also beautiful logos, which are also world leading brands include Apple, Yahoo, Skype, Mercedes Benz, BMW, and Target amongst others.

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