Other than the simplicity of such brand logos, you will also discover that their designs have been targeted for specific reasons and to a particular group of people. They use colors, symbols, shapes and typography to make the logos connect well with the targeted audience. This is based on the premises that branding can’t be successful if you try to target every Tom, Dick and Harry. Here is a look at some of the unforgettable brands with awesome logo designs. Whenever you see these logos, you will never fail to recognize which companies they belong to. This is the ultimate aim of marketing and branding.

Apple

Apple will always feature whenever there are discussions on the top brand logos in the world. The tech giant has received massive success in its history. This is not just because they were able to introduce cutting edge gadgets into the market. But, also they had a clear and distinct logo that helped in identifying their products anywhere in the world. The current logo was arrived at after iterations, with the initial one having been designed by one of the founders – Steve Jobs. The logo being used by the tech giant is a simple one in the form of an apple with a bite taken off. No other company in the whole world uses a logo similar to that, and this makes the apple logo to be distinct and very powerful for the branding needs of the business.

Nike

The Nike logo is the artwork of a talented designer by the name Carolyn Davidson. So powerful is the logo that the company is known more by the logo rather than by the name. Carolyn designed the logo way back in 1971 while she was a student at Portland State University. Even though the logo has undergone several revisions, it has never dropped the Swoosh which is the trademark. Its also the main identity of the leading sportswear and accessories manufacturer. One of the strongest features of the logo is its simplicity, and this has made it be one of the remarkable logos in the whole universe.

Google

Google is another tech giant whose massive success has been attributed to amongst other things the use of a simple and memorable logo. The Google logo is a logotype, with only the name of the company and no other symbols whatsoever. For the company, the logo is not just a mere logo, but a representation of the impacts that the tech giant has had on the internet. The logo uses three primary colors and one secondary color. Thus creating a unique but memorable distinctiveness that has helped the company achieve the current levels of success it enjoys. Even having been redesigned recently, the logo has maintained it charm and effectiveness in promoting the brand of the company.

Coca-Cola

The Coca-Cola logo is another top brand logo in the world. The initial Coca-Cola logo was designed way back in 1887 by a designer known as Frank Manson Robinson. Little did he know that his humble design helps the company gain worldwide recognition and become one of the top beverage manufacturers in the universe. The logo has also undergone quite a number of revisions But it has always retained the swirly scripted fonts that have now become part of the lives of millions of people across the globe. Whenever you see the logo, you will always remember the sweet content present it the bottles. This demonstrates the power of a logo in branding because it has created a permanent reminder on the brains of the customers.

McDonald’s

McDonald’s logo wraps up for us the list of unforgettable brand logos. It is one of the most popular logos, not just in the United States, but also in the entire world. Its a popular logo even in countries where McDonald’s does not have a formidable presence. The logo is a simple design featuring two golden arches. They actually turned out to be the hallmark of the entire design and the ultimate pivot for the marketing of the company. The logo’s design also uses a conspicuous yellow color. The color is known to trigger the feelings of hunger, hence, whenever you see the logo, the yummy bites from McDonald’s will always come to mind.

Use these tips for making a logo for kid-focused brands!

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Big brands and companies have flexible and varied ways of using promotional products to increase their brand awareness, besides attracting new customers and clients. With this versatility, marketers have more choices to move the products of the company, but unfortunately, they are also prone to a number of mistakes along the way which might make the method less effective. If you intend to use promotional products for marketing or advertising your business, here are some of the most common mistakes you need to have in mind so that you can get the best out of using such products for marketing:

Lack of objectivity

Most brands splash out promotional products without defining the specific objectives they intend to achieve with the drive. It is not clear to them whether they want to increase the traffic to their website, increase brand awareness, give emphasis to a particular product, increase email sign-ups, etc. Each of these various objectives may need a different promotional product for more effectiveness.

When you define clearly what you attend to achieve with your promotional products, you will know the best distribution channels to use so that you increase your effectiveness in reaching the target audience without wasting products on those who don’t even care about what you give to them. Always have in mind that however great your promotional products are, lack of a clear goal, or a desired outcome will spell doom for the promotion from the word go.

No clear distribution plan

It is saddening to note that there are a good number of companies who go ahead and buy promotional products without knowing what to do with them. Imagine a situation where you have received five hundred promotional key chains, yet you don’t have a single idea on how to get them out to your target audience. It is imperative that you have a clear distribution plan before you get the promotional products.

Such a plan should be guided by your desired result. For instance, if you intend to increase the number of your repeat clients, then you may decide to include the promotional product for every purchase of the product. If you need to attract new clients, on the other hand, you can give out the promotional product as a gift during the trade shows that you attend.

Remember, giving away your promotional products to anybody that comes on sight is never a good idea since there is no targeting if you do that way. If you have to go down this route, however, you can increase the chances of getting the right clients by first asking them to sign up for your mailing list or complete a customer survey on one of your products before they get the item for free.

Products not tailored for your target audience

One common mistake that most brands and business are fond of making is giving out promotional products that they like and which may not be necessarily what their target audience need or like. Effective results are achieved with promotional products if they are items that will add value or solve one of the needs of your target clients.

Remember, they never asked for the products neither were they desperate for them. Hence, you should not insult their intelligence and loyalty to your brand by throwing just anything their way. They might take it negatively, and you may end up driving them away instead of bringing them closer to you.

Using generic designs on the products

Most companies giving away promotional products will have nothing on them but the business logos. This is quite generic and might not yield great results if a lot of branding considerations were taken in the design of the products. Remember, promotional products are also meant to increase brand awareness and make your brand known to certain people who might have never heard about you. Therefore, playing it safe with the branding is missing out on a big opportunity to improve the penetration of your brand.

Distributing the products on the last minute

Many companies are very comfortable with handling rush orders and will have no problem in dealing with the customer issues and ensuring that all of them are satisfied. However, dealing with promotional materials at the very last minute can prove to be elusive. If you wait for long, you are likely to have less time to facilitate effective distribution plan.

If for instances you needed the promotional products for an event, you need to allow enough lead time so that you get all the products in good time and before the actual date of the event. This will also allow you ample time to inspect and request for adjustments should there be any particular concerns with the materials you received.

Be very keen when using promotional products to advertise and market your business or brand. Avoid these mistakes for increased chances of having great results with the drive.

Learn about the purpose of a logo here!

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