Eames Black Stencil

If you are a designer who does a lot of stencil work, this is one of the top graphic design fonts you will ever come across. Eames Black stencil font is part of the broader Eames font family, and it was the work of the late Ray and Charles Eames. Looking keenly at the font, you will notice it having some unique and nicely designed curves. These were inspired by the curvature usually made of bent plywood.

Otto Font

The Otto font is another top font with heavy application in graphics designs. It features a combination of delicate lines graced with flashes of block colors. The Otto font is a unique display font with two distinct personalities, and this is the font you should fall in love with if you do a lot of large formats.

Poster Bodoni

Vignelli started the Bodoni range of fonts as well as the classy Didone fonts, but it seems that these were not enough for the skilled artist since he wanted something that could offer a strong contrast. This led to the development of Poster Bodoni font, whose versatility in applications has made it be one of the most revered and top fonts in graphics design. This is a must have font for every designer keen on having a few selected fonts that can be used for a wide variety of applications and where distinct contrast is required. Poster Bodoni simply has the versatility to do that.

Cumulus & Foam

Cumulus & Foam font is the work of Stefan Kjartansson. It is an utterly unique font, with exquisite display of simple and ultra thin lines reminiscent of the clouds known as cumulus. It has been described by many typographers as “the most beautifully grotesque font you will ever come across in the present times.” Though the creators assert that it doesn’t fit the definition of a typeface, one fact remains that it can add style, character and order in any design in which it has been used. This is another top font in graphic design you should keep handy for those fancy design projects you normally come across.

Linotype Didot

Linotype Didot is another alternative to Bodoni and they were developed around the same period way back in the 18th century. It has the characteristics of sharp and seductive serif as well as sharp angles, but it comes with more spaces for a font with its weight. If you are well conversant with the Bodoni font family, then the Linotype Didot will appear to you like a slimmer version of the Bodoni. This is the font you want to be using if you need to add a classic and timeless elegance to your graphic design works.

Mrs. Eaves

If you have seen the WordPress logotype, then you have seen Mrs. Eaves font in action. It is among the top fonts in graphic design with the versatility and the timeless beauty adored by many graphic designers. The font was designed in 1996 by Zuzana Licko and named after Sarah Eaves, the designer’s housekeeper whom later became his wife. The fact that the font was adopted in creating the WordPress Logotype is a clear indication that it is indeed one of the top fonts in graphics design at the present times.

Bembo Font

Bembo came into existence way back in 1929, and it is viewed as the incarnation of an old-style serif originally developed in the 15th century. Bembo font has been regarded as not just one of the top fonts in graphics design but also one of the best fonts for setting book copy. Its stylish Italic ampersand makes it a suitable font for expressing authentic and formal beauty in design.

Modern 20

The Modern 20 font was designed by Stephenson Blake. It offers excellent typographical shorthand for designers interested in having refinement and quality in their works. The font is heralded among the top fonts in graphics design since it is the commonly used typeface in the world for headlines. Its adoption in the Pentagram logotype is another indication on how powerful and adored this font is.

These are just but a few of the top fonts in graphics design. If you want to become a prolific graphics designer, you should have most, if not all of these fonts in your design arsenal so that you can have the versatility and flexibility to move from one great font to another with a lot of ease.

Avoid these color combinations in your designs!

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Choosing or pairing the right font for a logo design is usually a challenge to most designers, sometimes even the most experienced ones. It may be possible to use one or two fonts that will work well in your design, but there are no guarantees that they will collaborate to help you achieve the typographic aim you had.

But the process of choosing the right font for a logo should not always make you reach for your aspirin each time you design if you can understand the basics and always adhere to the rules. This is not to say that you should limit your creativity and stick to the rules at all the times, but using the tips given below will save you a lot of time and enhance your process of choosing the right font for a logo each time you sit down to design.

How many fonts should you use?

No strict rule restricts the number of fonts you can use in your design since there are a number of factors that comes into play when choosing the right font for your logo. But irrespective of the number of fonts you decide upon, you must have in mind the overall effects you want to achieve when the design is complete. Just like human beings, Fonts have personality, which might sometimes clash if you bring a lot of them together.

You are thus not limited by the number of fonts you can use in your logo design provided that you can manage to achieve harmony when using multiple fonts on the same design. If you will end up with a decorative and striking design, then go ahead and use as many fonts as you want but if you feel you can still use fewer fonts and still get stellar results, nothing stands in your way.

Whereas you are free to use whatever number of fonts you want in your logo, a quick glance at some of the best logos in the world will reveal to you that most of them prefer to stick with one font. By using a single font, they have a chance to send a strong marketing message to the consumer. If they have to use multiple fonts, then these will appear on their other advertising materials or in the logos of sub-brands of the same companies. For proven results, therefore, sticking to one font may be the right thing to do when choosing the right font for a logo design.

The Font Categories

Font category is another factor worth giving consideration when choosing the right font for a logo. The choice of a category should also be guided by the overall aims of the design as well as the particular effects you would want to achieve with the logo design. Once you have determined the objectives of your design, you will find it easy to choose a particular category that will work well for the project at hand.

Font Scale and Proportion

It is rewarding to pay close attention to scale, space and case when choosing the right font for a logo. This is especially important when you are considering using multiple fonts on the same logo design. It is imperative that all the fonts chosen for the design have congruency in terms of scale and proportion so that the final design may have strong overall coherence.

It is not a must that the fonts chosen must be identical in terms of scale and proportion, but you want to look for fonts that are nearly similar or fonts that are entirely different and which will make it easy and simple to create contrast in the logo design.

Use Fonts with Color or Style

Can you imagine using six different fonts, seven colors and four different styles on the same design? If the design is approved for final production, then whoever will be looking at it will have a tough time trying to find out what it is all about if they will have the grace to stick around for that long.

This is not to condemn you in using just a font with a single color or style, but you need to exercise sobriety and be careful not to overdo anything in the logo design. When choosing the right font for a logo, the recommendation as far as color goes is that, no matter the number of fonts chosen, you need to stick to colors in the same saturation or hue. This so that you can have the colors mesh rather than have them clashing on the same design.

On styles, you may have a little more flexibility when choosing the right font for a logo. However, the preferred style must make sense with the weight and emphasis created by the fonts.

Finally, choosing the right font for a logo is something you will be proficient at following a lot of practice and experience. You may get it wrong a couple of times in the beginning, but as you continue to do more designs, it will come second to nature in your designs.

Use this advice on picking the right colors for your fonts!

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How to help clients choose a font? Graphic designer’s job description entails a lot other than just sitting behind a computer and churning out design after design. It sometimes includes helping the clients make the right choices as far as choosing a font are concerned. Many are the times when clients make proposals that seem not to be feasible, but it is the duty of the designer to offer advice and direction in such instances to ensure the successful completion of each and every project.

How to choose a font is one such area that many designers find themselves working a lot with the clients. Knowing how to choose a font is such as an important matter in design, and it requires all the attention from both the designer and the client. The right choice will lead to a great design that will meet the goals of the project, and it will also make it easy for the designer to work faster and more efficiently.  If you don’t know how to choose a font, you will waste lot of design time since the designer has to force other design aspects to match, but with no guarantees of a stellar outcome. So how exactly can a designer help a client choose the right font?

By considering the goals of the project

The goal of the project is the first consideration on how to choose a font style. Different design projects are meant for different purposes, and they are also targeting varied audiences. With the variety of fonts available, they can be used in design to create a wide range of impressions dependent on the particular goals that the design is aiming to achieve. A client should therefore not be guided by the aesthetics of the font, but rather, the impact it will create in the final design.

Legibility of the font

Since designs are aimed at passing on particular messages, the font used should be legible enough, so as to make it easy for the target audience to read and understand the message in the design. Again, the legibility of the font will be dictated by whether or not the design is for decorative purposes or it will be used for other reasons such as in the print media.

For instance, decorative fonts will always have low legibility since they are meant to attract attention while fonts meant for newspapers and novels will usually have high legibility. As a designer, you need to work together with the client and define an overall legibility that will cut across all the design. While considering legibility on how to choose a font, the following factors are worth considering-:

• Choose fonts with conventional letterforms
• Choose fonts with generous spacing
• Choose fonts with a tall x-height

Readability

Next to legibility is the readability of the font. It is possible to use a font that is easily legible but does poorly when it comes to readability. Such factors determine the readability of a font as the style, color, tracking, size and every other property useful for overall impression. For example, if your focus for the design is to have high readability, then the client should settle for a style that will not hinder the audience’s ability to get the full meaning of the message.

It is important for the client to remember when thinking on how to choose a font that the message of the design comes first before the style. This doesn’t imply that the style is not important, but there should be a balance between the style and the effectiveness of the message being passed across.

Aspects of appropriateness

It is true that there are other fonts more suitable for design tasks compared to others. While helping the client choose a font, aspects of appropriateness will be determined by the designer’s experience of working with different fonts. It will be upon the designer to advise the client on the best fonts to use to let him have a great design at the end of the project. Aspects of appropriateness are in most cases determined by the intent of the design, the mood of the design, and the aesthetics desired for the design.

Technical Consideration

When all is said and done, the client will leave the designer to embark on the project. As much as you may consider a plethora of fonts to use in any design, you also need to consider the technicalities of using the fonts for the projects. For instance, you have to weigh other specifics of the design and evaluate if the font chosen will not be problematic at all.
Suppose the design is going to feature a lot of numbers, your ideal font should have the kind of numbers you are likely to use. A client may not have such finer details of design but as the professional, you need to bring to their attention the technical considerations involving the use of various fonts. Never ignore technical details on how to choose a font when with the client.

Use these resources to access the best free fonts online!

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