Typography in the graphic design industry keeps on evolving with each rising of the sun. In the last few years, we have seen exciting developments happening in the design industry. Whereas some of them were weak trends that were bound to die after a few months, some of the developments have stayed and are even growing much stronger. Watching out for such trends, especially the developments with the logo design font trends can be rewarding, but it is advisable that you don’t adapt your entire designs on such trends.

The reason for this is that you may be a victim of design fad when you used a trending font that died as quickly as it had come. Presented here are the major logo design font trends that are worth considering in 2016. These trends started picking up steam in 2015 and are expected to get popular and get more adoption as we get deep into 2016.

Sans Serif is there to stay

Designs in sans serif continue to dominate most of the market places for buying and selling typefaces. But while this happens, designers should not forget the history and the development of this typeface and why it is still a force to reckon with in the world of typefaces.

Back in the days, the low resolution used to be the greatest limitation of using serif typefaces, but with advancements in technology, this is no longer considered a huge limitation and designers are presently able to achieve a lot more exquisite designs using the sans serif typeface.

With the increased use of high resolutions screens and devices – whether it is a phone, a tablet or a high pixel density notebook, most of the digital devices now have the capacity to handle some of the nuisances that were associated with the sans serif fonts and this effectively placed the typeface to the right place where it belonged as far as graphic design is concerned.

Due to the limitations that were typical of the sans serif font, there are some specially tuned versions of the typeface that were released to compensate for the limitation of the font. But while this is happening, technological advancements are also in top gear to ensure that as many variations of the typeface as possible are supported since this is the only way to continue harnessing the power of the font in design and especially as a logo design font.

Continued awareness of custom typefaces

Other than placing the san serif font in its rightful place as far as logo design is concerned, there is increased awareness of the presence of custom typefaces. Whether you know it or note, digital typefaces is virtually everywhere and not just in logo design alone. For instance, your television, coffee maker and smart phone all use digital typefaces which in most cases are custom typefaces. With the increased awareness and the application of custom typefaces in such media, the same is also taking place in the graphic design world and especially in the design of logos.

Though it may not be apparent to the majority, continued awareness of the use of custom fonts in design are easily recognizable for anyone who has even the slightest knowledge in design. Big brands are turning to the use of these typefaces as they provide flexibility and robustness as well as the versatility needed to meet all their design needs.

As the design industry continues to evolve in 2016, the continued awareness and exposure of the custom fonts to the mainstream media can only be expected to result in the adoption of such typefaces. And since logo design is a core component for most of the designs, this is effectively one of the logo design trends that most logo designers are watching with a keen eye.

Anyone can design their own fonts

If you are a professional designer, then you already understand that designing a type requires a specific set of skills and to those who have this skill usually guard it very close to their hearts. The professional logo design font types especially. Similarly, to create a visually compelling and effective logo, there is a lot of visual power that is needed and this never comes out of thin air.

However, the advancements in technology in the graphics design world have simplified a lot of these things such that designing a font and using it to create a logo is no longer a preserve of the selected and skilled designers. For instance, with an application such as Glyphs, any designer can create fonts in just a matter of seconds and then use the fonts for whatever design applications they want.

But even with the presence of such easy to use tools, it is possible to create a professionally looking font but this is no indication that the font is indeed professional. There are certain levels of irreplaceable artistry and a specific production process which must be adhered to for the creation of good typefaces.

Check out these logo color trends for 2016.

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The world of design moves very fast. Whether it is the font or color trends, the evolution takes place so fast that a good number of designers are unable to cope up with the speed. It is very possible that what worked a few years ago may already be obsolete in the world of graphics design. However, if you stick your design to the core principles, you won’t have to worry about the luster of your design fading away once the fad is gone.

In this article, we take a look at the logo design color trends and what every designer need to watch out for as far as the use of colors in logo design is concerned. This is so that you know what is happening in the world of colors, lest you risk coming up with designs that won’t be responsive hence won’t have a greater impact on your target audience.

Adoption of monochromatic color schemes

Lots of logo designers are adopting minimalist logo design style. This style of logo design is very much compatible with monochromatic color schemes. Hence, since the flat design is a hot trend on the rise, the use of monochromatic colors scheme is also a logo design color trend you need to watch out for in 2016. One of the beauties of using monochromatic color schemes in logo design is the fact that they are very vibrant, and they come with little distractions which in turn give designers the flexibility to make bold statements and also experiment with various color choices.

Contrasting with dull shades

Even for aesthetic purposes alone, extreme contrasting in logo designs prevents the design from being stale, and this is a great concern for minimalist designers. As one of the logo design color trends, contrasting logo designs with dull shades provides decisive visual patterns that are not just great for the overall beauty of the design but also ideal for improving the readability of the design.

As a result, a designer can use such contrasting to make the marketing message in the logo clear and appealing to the target audience thus making it more effective for branding purposes. However, before you delve into your color palettes and start playing around with them, you must understand the graphics design color theory so that you use the colors and contrast them in the right and professional manner.

Bright Colors and Texture

In most of the logo designs, you can easily recognize texture when used on a normal background but only under the right conditions. But texture can also be combined with bright colors to give exquisite results in logo design. Presently, the use of bright colors and textures seems to have caught the attention of many designers and has now become one of the most pronounced logo design color trends in 2016.

One thing you will appreciate about using bright colors and textures in logo design is their ability to give a unique aesthetic appeal to the design without necessarily appearing to be overly skeuomorphic.

Highlighting text with colors

Another logo design color trend that most designers are already adopting is using colors to highlight text in their designs. One of the aims of creating a logo is to make it attract the attention of the target audience. This can be achieved easily with the use of bright colors to highlight the text in the logo.

Naturally, bright colors are attention grabbing and using them especially on logos with dull backgrounds will transform such logos and make them visually appealing while at the same time having the ability to get the much needed attention. But as usual, before you try highlighting the text in your logo with bright colors, you must be aware of the graphics color design theory to avoid doing this in the wrong manner.

Two Color Logo Designs

In addition to the adoption of monochromatic color schemes, there is an increased adoption of two color logo designs. This is another logo design color trend that many designers have placed on their radar and are keen on its evolvement. One admirable thing about using only two colors in logo design is the ease with which you can adapt to various designs styles and concepts.

For instance, two colors work very well with negative space and will also give stellar results when used with white space designs. This is not to mention the fact that with only two, you can create a great contrast in any design, and this is very instrumental for the legibility of the logo as well as its ability to grab attention.

As you consider the logo design color trends of 2016, it is imperative to have in mind that some of these logo design color trends are just fads which might not live to stand the taste of time. Therefore, always be sure that you design is grounded on the proper design principles.

Learn where Google got its logo here!

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The art and science of logo design trends keep on changing with each and every year. This is necessitated by the need to provide more quality and robustness in the design so that they can be in tandem with the changing behaviors of the target audiences. Additionally, the technological advancements also make certain design practices to be obsolete with time since there are new media through which to view the logos and which must also be considered in the design.

It is appalling to note that logo designs that might have looked gorgeous five years ago may not make the same impact in the present times. However, with the changing trends, it is imperative that designers stick to the core logo design principles because principles never change. A logo design based on a fad will appeal only for the present, but when your design is based on the fundamental principles, it will stand the test of time and still look awesome for decades to come.

Without much further ado, let us delve into some of the new logo design trends that are expected to dominate designs in the year 2016-:

Increased use of dynamic color palettes

In 2015, Google fired what many professionals have termed as a warning shot in the design industry when they rebranded using a functional and dynamic color palette. This is an indication that there is a major shift already going on in the design world, especially with the leading corporate organizations as they try to make their logos more appealing by using dynamic color palettes.

It is true that dynamic design is not a new concept, but when you see the giants starting to adopt it once again, it is just a matter of time before other designers pick up on these  logo design trends and we might see an influx of such logos in the year 2016.

Use of Negative Space in Logo design

There is increased adoption of the use of negative space in design, and this is expected to gain more momentum as the year wears on. The effectiveness of a log lies in its simplicity and the ability to communicate the central marketing message to the audiences. When you can achieve more than these, then you are bound to achieve more from the logo and make it very successful. Negative space gives the audience a chance to get more intelligent meanings from the logo hence it creates a huge impact on them. Additionally, negative space also has certain design advantages other than the simplicity. For instance, printing a large scale logo with negative space is less problematic as printing a similar logo without negative space. These are some of the reasons why we can expect to continue seeing more logos designed with negative space.

Handmade Logos

Handmade logos have been trending for several years now, and this is another logo design trend we can expect to continue in popularity in 2016. Handmade logos look very authentic, and they have a way of displaying a sense of intimacy or personal touch. Even within the handmade logos niche, there are some that have been designed in a manner that they look more of a “hybrid” whereas there are still others that don’t seem to be truly handmade but again they are not digital. However, within the variations, they still do a perfect job in displaying the kind of charm associated with handmade logos.

Mix and Match Logos

Mix and Match is not just a concept in the fashion design industry, but it is now one of the strong logo design trends we are looking at in 2016. It involves the mixing and matching of different typefaces as well as colors to come up truly unique and effective logo designs. It is also a new design style, but it is resurfacing at a stronger pace as designers are finding more creative and interesting ways to use the style. It has provided and alternative route to escape from the usual note connotations while at the same time introducing playfulness but in a professional manner in the design of logo.

Flat Designs

Flat design is a logo design trend that is not just about to go away but is expected to get more fans in 2016. Though considered an old style as far as logo design trends are concerned, flat designs have a unique way of providing forthright and clean designs that can easily render in most of the devices. As a logo design trend, flat designs have proven to load much faster, and they also offer a lot of flexibility to the designers through the ease of using various patterns, shadows, textures and gradients to allow for simple lines as well as great color schemes. Watch for this logo design trend as we see some of the corporate giants start to rebrand using flat designs.

See if your logo can have universal appeal here!

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The graphics design industry is always evolving. 2015 was a great year for many designers. There were lots of design inspirations as people tried to explore new concepts in a bid to enhance quality and productivity. We also can’t fail to mention that many designers seemed to incline towards the adoption of design styles and trends that existed in the yester years.

For instance, the concept of retro design seemed to be picking up steam with the application of techniques that were used way back in the 60s, 70s, 80s and early 90s. As we get into 2016, we can only see a continuation of some of these trends as well as the discovery and adoption of new ones. From a designer’s perspective, here are some of the graphic design trends to watch out for in the year 2016-:

Shapeshifting

2015 saw more and more shapes coming into life through background, icons, logos and repeated patterns. This can only be expected to gain momentum in 2016 as it is apparently becoming more important for companies and organizations to create iconography that is appealing to the eye and which will be strategic to the marketing and brand awareness of the companies. This trend in shapeshifting is already evident when you look at the Tokyo 2020 Olympics logo, Windows 10 icon, Airbnb and a few others.

Infographics and custom illustrations

For the last few decades, people have enjoyed the use imagery and illustrations, but it can now be safely said that the trend is fast dying out as it is being replaced by the versatile and more efficient custom illustrations. The use of stock photography is dead. People are looking for more originality and authenticity in the illustrations. Originality is king, and people are keen on finding out what sets their companies apart then use it to market their products and services.

Typography

The entry of Google fonts in the world of typography has already made a significant change in the design world, and it can only be expected that this trend will continue well beyond 2016. Designers are no longer constrained to outdated web compatible fonts because they have a wide assortment of choices. This is of fundamental importance since fonts play a very great role in both web and graphics design.

Color Schemes

The trend as far as color scheme is concerned is revolving around the use of bold and rich colors. Designers are getting more adventurous with each passing day on playing out with these colors to come up with stunningly beautiful designs. The interior design world is already taking a lead with the use of these colors, and one might be made to believe that we are going back to the eighties.

Flat Designs

Many people thought that the concept of flat design was some fad that would come and go. Surprisingly, it has maintained a strong upward move because it is offering relief to the traditional design concepts. It has introduced a whole new thing that designers were not aware of, and with the great results already being seen, it can be expected that the trend will increase in 2016. Many designers are warming up to the “fad” due to the quality and the versatile options it possesses.

Digital Design Graphics and Marketing

The influence of digital design marketing is expected to grow exponentially in the year 2016, especially in the marketing arena. DIY graphic tools are becoming more popular by the day and outlets like Instagram are making it easy for businesses and designers to reach huge audiences through digital design.

Increase in the growth of advertising design

Marketers are becoming more aware of the influence of visuals in marketing, and since they are not expert designers, they don’t want to go it alone. This has led to the growth of what is now known as Advertising Design where marketers are working hand in hand with designers to make their marketing more effective. With this, it is only expected that the demand for designers by marketer will be on a strong upward trend in 2016 and beyond.

Rise of Monochromatic Schemes

Monochromatic schemes are also expected to become more popular in 2016. Many designers have shown a strong incline towards design that use different shades of the same color. It doesn’t just create an awesome coherence in the designs, but also leads to bold and sound designs. This is a trend that started in late 2012, but with the increased adoption by many designers, we can only expect that 2016 will see more people adopt the use of monochromatic schemes

These are just but a few of the trends we expect to see in 2016. There are others still, but as designers, the best we can do is to position ourselves and be ready for anything that can enhance our creativity and make us serve our clients better.

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