Logos don’t have to be designed in multiple colors in order to look great. The effectiveness of a logo is not dictated upon by the number of colors used but rather the logo’s ability to attract the attention of the potential clients and help the business or company in branding. A closer look into some of the most famous logos in the world will reveal that they have just but a few colors with the majority of them having one or two colors only.

However, this is not to deny the use of multiple colors in logo design. If they can be used effectively without distorting the logo, then there is no problem in using as many colors as you dim fit for one design. With that said, here are beautiful logos with just two colors to illustrate how a few colors in a logo design can be powerful:

The FedEx Logo

The first logo we look at with two colors is the FedEx logo. This is one of the renowned logistics companies offering the shipment of goods from one country to another. The two colors of the logo are purple and orange. These signify the dignity and the royalty with which the company conducts its services.

Other than having two logos, the FedEx logo has been cited in numerous places as being intelligently designed using negative space to introduce a hidden meaning to the logo. If you look keenly, you will notice an arrow between the “E” and “X”. According to the company, the hidden arrow in the logo suggests that the company is a forward moving one, and it has all its focus on the future.

The Shell Logo

Shell Corporation is one of the energy giants in the present times. The history of the logo dates back to over a century ago when the founders used to ship petroleum to India then come back with seashells to sell in Europe. This is where the inspiration for the logo came and it has never deviated too much from its original design, even though it has undergone a number of modifications. The only two colors of this logo are yellow and red and it is among the two color logos you will ever come across.

The CNN Logo

The CNN logo is another two color logo you will admire looking at each and every time. CNN is a leading cable network with presence all over the globe. The logo is designed in a manner that its shape reflects on the stability, power and reliability of the new network. The logo uses only two colors: white and red. The red color of the logo represents the valued image of the network as well as the omnipresence and the entrepreneurship of the company as well as its services.

The Amazon Logo

The Amazon logo is another two color logo that has been responsible for the branding and the immense success of the online retail giant. The logo is a simple typeface one with two predominant colors of yellow and black against a white background. Other than using only two colors, the logo has a certain hidden meaning that displays the design acuity that was expended in creating the logo.

It has an arrow starting at the first letter A and terminating at letter Z. This is an indication that the store has everything from A to Z which you mind. Additionally, the shape of the arrow represents a smile to indicate the good customers care service that has become synonymous to the online retail giant.

The Baskin Robins Logo

This is yet another two color logo with amazing hidden meaning. The logo is a simple B and R with the name of the company beneath it and all done in purple and blue colors against a white background. Baskin Robins is a leading ice cream franchise in the United States offering a total of 31 flavors and this forms the hidden meaning in the logo. Part of the B and part of the R has been used to indicate the number “31”, total flavors of ice cream offered by the franchise.

Hope for African Children Initiative Logo

Hope for African Children Initiative has a mission to support African communities. Its logo displays a magnificent use of negative space with only two colors of orange and gold. The white space used in the logo is the map of Africa, and it used to form the image of a child looking up to a mother. It is a wonderful two color logo filled with a lot of emotions of love and peace.

The Chevron Logo

This is an American multinational energy corporation considered as one of the six major oil companies in the world. The present logo has only two colors of blue and red, and it’s without a doubt one of the two color logos you will ever see in the present times.

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The world of design moves very fast. Whether it is the font or color trends, the evolution takes place so fast that a good number of designers are unable to cope up with the speed. It is very possible that what worked a few years ago may already be obsolete in the world of graphics design. However, if you stick your design to the core principles, you won’t have to worry about the luster of your design fading away once the fad is gone.

In this article, we take a look at the logo design color trends and what every designer need to watch out for as far as the use of colors in logo design is concerned. This is so that you know what is happening in the world of colors, lest you risk coming up with designs that won’t be responsive hence won’t have a greater impact on your target audience.

Adoption of monochromatic color schemes

Lots of logo designers are adopting minimalist logo design style. This style of logo design is very much compatible with monochromatic color schemes. Hence, since the flat design is a hot trend on the rise, the use of monochromatic colors scheme is also a logo design color trend you need to watch out for in 2016. One of the beauties of using monochromatic color schemes in logo design is the fact that they are very vibrant, and they come with little distractions which in turn give designers the flexibility to make bold statements and also experiment with various color choices.

Contrasting with dull shades

Even for aesthetic purposes alone, extreme contrasting in logo designs prevents the design from being stale, and this is a great concern for minimalist designers. As one of the logo design color trends, contrasting logo designs with dull shades provides decisive visual patterns that are not just great for the overall beauty of the design but also ideal for improving the readability of the design.

As a result, a designer can use such contrasting to make the marketing message in the logo clear and appealing to the target audience thus making it more effective for branding purposes. However, before you delve into your color palettes and start playing around with them, you must understand the graphics design color theory so that you use the colors and contrast them in the right and professional manner.

Bright Colors and Texture

In most of the logo designs, you can easily recognize texture when used on a normal background but only under the right conditions. But texture can also be combined with bright colors to give exquisite results in logo design. Presently, the use of bright colors and textures seems to have caught the attention of many designers and has now become one of the most pronounced logo design color trends in 2016.

One thing you will appreciate about using bright colors and textures in logo design is their ability to give a unique aesthetic appeal to the design without necessarily appearing to be overly skeuomorphic.

Highlighting text with colors

Another logo design color trend that most designers are already adopting is using colors to highlight text in their designs. One of the aims of creating a logo is to make it attract the attention of the target audience. This can be achieved easily with the use of bright colors to highlight the text in the logo.

Naturally, bright colors are attention grabbing and using them especially on logos with dull backgrounds will transform such logos and make them visually appealing while at the same time having the ability to get the much needed attention. But as usual, before you try highlighting the text in your logo with bright colors, you must be aware of the graphics color design theory to avoid doing this in the wrong manner.

Two Color Logo Designs

In addition to the adoption of monochromatic color schemes, there is an increased adoption of two color logo designs. This is another logo design color trend that many designers have placed on their radar and are keen on its evolvement. One admirable thing about using only two colors in logo design is the ease with which you can adapt to various designs styles and concepts.

For instance, two colors work very well with negative space and will also give stellar results when used with white space designs. This is not to mention the fact that with only two, you can create a great contrast in any design, and this is very instrumental for the legibility of the logo as well as its ability to grab attention.

As you consider the logo design color trends of 2016, it is imperative to have in mind that some of these logo design color trends are just fads which might not live to stand the taste of time. Therefore, always be sure that you design is grounded on the proper design principles.

Learn where Google got its logo here!

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