The current graphics design industry is full of what many professional designers have termed as “noise”. Many designers, especially the newly inducted ones, are in a hurry to complete unique designs, even if it means breaking all the design principles. With the superfluity of readily available design tools and a lot of learning materials, most designers have gotten it all wrong and ended up with designs that are purely bizarre.

This is when they refuse to follow the already laid down principles and try to be unique in all the wrong ways. However, it is good to experiment with your designs, provided that you don’t go overboard and ruin the whole design. Here is how you can be unique in this turbulent industry without necessarily churning out weird designs-:

Always be simple

If you want to be unique without being bizarre, then you will always strive to achieve simplicity in your designs. A beautiful logo isn’t one that has used seven fonts, five styles, and nine colors. When creating any graphic, it is important to have the ultimate goal in mind. A good graphic should be clear and have the ability to pass the central marketing message effectively to the target audience.

A glance at all the world major brands will reveal to you that they have very simple logos and simple marketing graphics. To confirm this, have a look at Coca-cola, Apple, IBM, Google to mention just a few.

Don’t Always Follow Trends

Never be a trend follower in graphics design if you want to avoid coming up with bizarre designs. If you are fond of following trends, you may find yourself with very weird designs that you implemented trying to conform to a fad. Instead, stick to basic principles of design, since these never change and your logo will be relevant years after the trend is long gone.

Less is always more

The less is always more concept has proven to be such a strong pillar in all the great designs you will ever come across. With this concept, you don’t have to include everything on the design you are working on. It suggests that you stick only to the core components of the design and keep away from the things that are likely to divert the viewer’s attention. Remember, you have a very small window of opportunity to grab the attention of the user with the design, and the more complicated your design is, the faster they will get distracted and fail to get the message your design is conveying.

Don’t overdo with the colors

Wrong use of the color palettes will make you produce bizarre graphic designs. It is imperative that as a graphic designer, you have a thorough understanding of the graphic design color theory so that you know which colors to use, when and how to use them.

Most of the weird designs are usually as a result of the designers trying to be overly creative with the colors. Hence, be careful with your use of colors if you want to be unique without being bizarre. Exercise a lot of moderation when dealing with the colors.

Never Copy

It goes without saying that your logo will always be bizarre if you become a copy cat and decide to imitate other designer’s works. Originality is one of the things that will make you as well as your designs unique. There are a plethora of places to get inspiration from and copying other people’s work should never cross your mind. It is not only unethical but also, it raises serious questions about your competency as a graphics designer. Therefore, stick to being original at all times and you will always end up with unique designs without producing bizarre designs.

Customized Designs

Every design project you undertake should always be customized to meet specific goals and also directed to a particular audience. By offering customized designs, you eliminate all chances of not being unique, which in most cases leads to unusual designs.

Understand the meaning of the design

If you are unable to explain in simple terms what the logo is all about, then there is no way you will avoid making bizarre designs. As the designer, you need to have a clear thought process in coming up with the design, so that you understand all symbols and their meanings. In this manner, you stand a better chance of bringing out the marketing message without causing any confusion to those who will be using or seeing the logo.

Use special effects sparingly

Overusing special effects is another reason many designers come up with bizarre designs. As much as you want to use the special effects to create a unique design, you must exercise sobriety, or else you end up ruining everything. As a rule of thumb, if you feel that your design must have special effects to be complete, then you have failed in the design. A good logo should look great without the addition of any special effects. However, if you must use such effects, then remember to use them sparingly.

Check out the basics of branding for designers. 

The post How to be Unique without Being Bizarre appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

When it comes to getting a professional logo design you should strongly consider hiring on a professional to handle every aspect of the design process. A professional logo designer will be able to not only create a better logo design for your needs but they can produce more actionable results when it comes to reading the markets as well. Working with a professional logo designer can be a bit of a process but it can prevent costly fixes and with the market research that a design agency or graphic designer can complete for you, your company can have a much greater reach with your logo.

There is definitely a major difference when it comes to a user generated logo, a logo that you purchase from $25 for freelancing site and a professional graphic design logo that may have cost hundreds of dollars. The best graphic designers with experience have access to high grade software licenses, years of experience and they know the questions to ask about your products and your corporate culture to produce a highly striking logo that will convey a message about your company. Professional logo designers know how to come up with creative solutions and iconic logos that can be future proofed.

While a cheaper logo can help to fill an immediate need, a logo completed by professional is something that you could be displaying with your company for 10 or more years. A professional graphic designer or design agency will do the research on your competition, your industry and develop multiple revisions of the same logo design until it’s absolutely perfect.

Here are five of the top reasons that you should consider hiring a professional to do your logo design:

Cost savings:

A graphic designer can be one of the most cost-effective ways that you can produce a logo design because they can complete many of the things in-house or they have industry contacts that can produce all of your marketing material. A designer will also be sure to output the graphic design files for your logo in a format that highly compatible with printers, for the web and for marketing campaigns. The cost of having to redesign your logo if these files are never presented can be great. Hiring a professional graphic designer also provides you with cost savings because you can use your logo for a much longer period. Instead of having a short-term logo that’s only good for a year or two, you can have a logo that’s ready to stand behind your business for 10 years. The cost of a professional graphic designer doesn’t seem too bad considering they would be producing a product that could last a decade or more. Spreading out the cost of a graphic designer or design agency over 10 years can make the cost of professional logo design extremely reasonable.

Time savings:

As a business owner or manager, it can be very difficult to have time available for a professional logo design. With a graphic designer producing a professional logo with the help of their industry-leading software, it’s possible to save time through the design process and more. Not only will you get the output files in a highly scalable and compatible format but you can often receive mockups and marketing material with your logo on it that might take you hours to create without a proper logo design.

Forging your own path:

A professional graphic designer can help you to forge your own path in your industry. A template logo or simple logo won’t get you noticed and it certainly won’t get you business. By following current trends in design and setting yourself apart from the competition your brand can soar. Raising your business and your logo above the competition is best done with the help of a professional.

Consistency:

A graphic designer will be able to produce consistent branding across your company. By going to the effort of hiring a designer you also get to take advantage of all of their experience. Your professional logo design will have consistent font sizes, type settings, color combinations, and images. It’s this type of consistency that really adds the professionalism of your brand and helps to keep your logo one consistent image. If this consistency as well that really helps to improve your brand recognition and to embed the image of your brand in people’s minds.

Getting results:

Companies hire graphic designers because they want to get results. There are many businesses that have a rough idea of what they want their materials and marketing to look like but they don’t have the expertise to produce these professional images. A designer’s job is to listen to your concerns and preferences and then to produce your vision. This is exactly what they have talent in. A graphic designer can help you get results by being able to start your business off on the right foot with the correct marketing materials.

As you can see, a professional graphic designer is indispensable for logo design.

Check out some of the legends of logo design here!

The post Why You Should Hire a Professional To Do Your Logo Design? appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.