As a professional, the last thing you want is to be rendered redundant due to your inability to adapt to the changes in the industry. Presented here are some of the best resources for continuous education in the logo design field-:

Logo Design Books

Graphics designs books are some of the best places where you are guaranteed to get solid logo design education. This is because such books have been written by proficient designers who have the knowledge in graphics design and have practiced for a number of years such that they now have the authority to pass on their knowledge to others.

Such resources are also excellent sources for logo design education for amateurs or those who are just starting out with logo design. Here are some of the best books you can start with if you need to increase your knowledge and proficiency in logo design-:

How To – How To is a book written by Massimo Vignelli and Michael Bierut. These are some of the best designers alive in the current generation and learning logo design from them will put you on the right path in this lucrative profession. Also considered as a designer’s manual and manifesto, How To provides clear explanations of the design concepts as well as other tiny details in design that can only be learnt from the experts.

Lance Wyman: The Monograph – The Monograph by Lance Wyman is another great resource for logo design education ideal for all levels of experience in logo design. The book essentially is a showcase of all the works by Lance Wyman, with some dating back to when he used to work for General Motors.

Logo: The Reference Guide to Symbols and Logotypes – symbols and logotypes are the core of every logo design project. If you want to enhance your logo design education and improve your use of symbols and logotypes in design, then this is the book you need.

Champagne and Was Canyon – This is an entertaining book and also educating at the same time. It was written by a freelance art and illustration director, and it will give you all the logo design education you need if you are interested in working as a freelance in the logo design and the graphics design industries in general.

New Perspective on Typography – this is another great logo design education book for typophiles and designers alike. It gives you a comprehensive approach to design and showcases the design works of over 100 reputable designers featuring names like Philippe Apeloig, Antony Burrill and David Peardon.

Logo Design Events

IN addition to the graphics design books, industry events is another place where people interested in getting logo design education can turn to. The events is known to attract some of the best industry players, and they provide a forum for like-minded people to discuss various issues affecting the design industry.

Other than getting first hand logo design education from such events, they are superb places for meeting new people and enlarging your professional network so that you can continue to penetrate the design industry and stay at the top of your craft. The following are some of top events in the industry that are worth attending if you are looking to increase your logo design education-:

• D& D Professional Awards
• Design Indaba Event
• OFFSET Event
• Generate New York
• F5 Design Conference
• 99U Conference
• What Design Can Do Event
• Typo Berlin
• Semi-Permanent Event
• OFFF Barcelona
• Reasons to be Creative Conference
• Brand Impact Awards
• London Design Festival
• Brand New Conference
• AIGA Design Conference
• Pixel Show

Logo Design Blogs

The other sure place to get quality logo design education is from the logo design blogs. The beauty of blogs lies in their ability to be updated on a regular basis hence the information you get from such sources are guaranteed to be useful and very current. Here are a few blogs worth checking out: Creative Bloq, Logo Pond, Logo Design Love, LogoMoose, LogoGala, LogoLounge, Logo of the Day, Creattica, Brand New, Logospire and Logoed.

Logo Design Forums

Finally, logo design forums can also be used to get quality logo design education. With the interactive nature of the forum, you shorten your learning curve because you will share in real time with other members and you can get answers to any challenges you encounter along your path as a logo designer. Some of the top forums ideals for logo design education include Graphic Design Forum, HowDesign Forum, Estetica Forum, and All Graphic Design Forum.

Check out these tips for protecting your portfolio!

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A draft presentation is one of the steps that designers have to contend with during the design process. It comes early in the process because it is out of the draft presentation that the final concept of the design will be agreed upon. A draft design is the rough mock up of what the designer intends to come up with in the final design based on the project brief or the requirements of the client. The main objective of presenting a draft to the client is so that you can both agree on your intentions and also get recommendations before you go deep into the actual design. But as much as design drafts are important, how many then should you present to the client?

The number of drafts to present is very subjective and may be dictated by various factors. Before exploring the specific factors that might determine the number of drafts to show a client, it is important to understand that other than confirming to the client that you are both on the same page as far as the project requirements are concerned, you are also trying out variations and giving the client room to make a choice from the drafts you present to them. Since it is subjective, there are some designers who prefer to give one, two, three and some show up to five different drafts to the clients. Other professional designers, on the other hand, insists on showing just a single design draft for reasons which we will discuss later. Here are a few factors that might determine the total number of drafts to show to your clients.

Terms of agreement – depending on the contractual terms you agreed upon concerning the project, a specific number of drafts may be included in the contract. In such a case, the designer has no choice but to show the agreed number of drafts as per the contract.

Your mistakes – As a designer, there are certain occasions when you don’t get it right the first time, and this is a very common with the first drafts. When you meet the client with the first draft and realize that you are completely off of what they wanted, a second and maybe a third draft may be necessary.

However, this will only happen in the early stages of your design profession. As you increase in your experience, you will start to get it the first time and reduce the number of drafts you show to your clients.

Change in customer requirements – though this rarely happens, there are situations when the client might decide to change a few items once the project has commenced. As a good and a professional designer who desires to please their clients, but only to certain extent, revising the work and presenting another draft might be necessary.

What is the acceptable number – In some situations, however, when there was no clear number of drafts agreed upon on the contract, it is upon the designer and the client to agree on what is acceptable as the number of drafts to show the client. There are certain clients who might be demanding and may require several drafts before you come up with the final design. Such clients might be a bother, and they may slow you down as a designer.

The best course of action, therefore, is to remind them politely that the design needs to move on past the draft stage. But again you should not be too stingy to show at least a couple of designs to the client.

Why you should never present more than one draft to clients?

Most of the professional graphic designers hardly present more than one draft to the clients. This is due to the following reasons-:

Degrades your expertise

When you show a client many drafts, it might signify that you are not certain of what you want to do hence you are not competent enough. As the expert, you should be in a position to clearly read and understand the project brief and come up with the right draft the first time. Presenting many drafts to the client is like asking them to help you do your job.

Choice paralysis

When your habit is to present clients with a number of drafts, both you and the client risk suffering what is referred to us choice paralysis. This is when you are unable to make up your minds and pick a draft to continue working with. You might also find that the clients might choose the choices you never wanted them to pick simply because you gave them a lot of room to move around.

A lot of work on your part

Producing many drafts also mean that you will spend your time, energy and resources in working with the extra number of drafts. It, therefore, leads to more work on your part, which will eventually slow you down and affect your productivity.

How many revisions should you offer?

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