Marketing and branding experts all agree that a good logo design is one of the most important tools a business needs to market their products and services. As well as to grow their brands. A good logo won’t just provide an easy to recognize identity for the business. But also, it communicates who you are to your present and potential customers. This is why it is of utmost importance for every company to take the process of their logo design seriously so that they don’t end up with logo fails.

An effective logo should have the ability to grab the attention of the viewers so that the viewers can get the marketing message immediately. It should be appealing enough to make the target audience identify with it and get convinced to purchase the products or services of that business. It implies therefore that the logo should be highly targeted to the audience, and there should never be any doubts as to the message that the logo is trying to put across.

The target audience shouldn’t have to struggle to figure out what the logo is about. They also shouldn’t be able to derive a different meaning other than the intended one. If the can, the logo has lost its purpose and the designer needs to redesign the logo so it creates the right impression amongst the target audience.

Here is a look at some logo fails of all times. They didn’t just fail to pass the marketing message, but also they appeared hilarious, depicting lots of funny and sometimes obscene meanings.

Catholic Church’s Archdiocesan Youth Commission’s Logo

You can describe this logo as a simple black and white logo. In fact, you can see a priest with his white collar and a black gown. Being a logo for a youth commission, it did a great job to show the image of an elderly man trying to hold the hands of a young chap. However, the alignment of the elder and the young lad in the logo leaves more questions than answers. This makes it lose its meaning completely. One wonders how such a despicable design managed to win an award at the Art Directors Club of Los Angeles! For me, this is one of the hilarious logo fails of all times.

A-Style Logo

The other epic logo fail of all times is the A-Style logo. The A-Style came into existence before the clothing line started its operations. It was considered as a guerilla marketing tactics by the creator when he started attacking cities in Italy with stickers on a yellow background with the logo. This, later on, spread to other cities in Russia, Europe and United States and this was when people became curious about the exact design of the logo. For a designer’s point of view, it is a simple logo with very few colors. However, the manner in which the “A” is designed gives people the ideas of other styles other than the A-Style. This makes it one of the epic logo fails of all times.

Office of Government Commerce

This is an independent office of the Treasury. In its normal orientation, nothing seems to be wrong with the logo. But, when you shift it so that it is oriented vertically, you will agree that it is indeed a logo fail of all times. So profane is the interpretation of the logo that I lack the words to pen it here.

Arlington Pediatric Center

Arlington Pediatric Center’s logo is another terrible logo fail for a health care facility of its status. The choice of symbols for the logo is spot on as it shows an adult with a young child, both standing. Given that Arlington Pediatric Center cares for the health of the young ones, this was very appropriate. However, the manner in which the adult and the child were drawn appeared to be very suggestive. Arlington Pediatric Center seemed to have noticed their logo fail since the current logo on their website looks more appropriate.

Clinica Dental San Marcelino

This is another terrible logo fail that will leave you wondering who authorized its use and publication. The intention of the design was to depict a dentist inspecting the tooth of a patient on a dental couch or table. However, a look at the logo gives other ideas than the intended dentist-patient interaction. This makes it a classic logo fail of all times.

Locum Logo

Locum is a Swedish property management company. In the design of their logo, they used lowercase letter “L” and the heart sign in an attempt to write the name of the company, Locum. However, the design went south completely. It is not apparent from the design that the lowercase “L” is indeed an L or I. As a result, the logo reads completely different and shows nothing to suggest that it ought to have read “Locum.” It is a classic example of a hilarious logo fail.  We can’t show you the logo here but just google it – “Locum Logo Fail’

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The post Logo Fails that are Super Hilarious appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

Changing the logo of a company or organization is tantamount to changing the brand of the company. A lot of discretion needs to be exercised because the new logo might spark off negative reactions from ardent brand followers. A recent case was witnessed when The Metropolitan Museum of Art decided to change their old logo and adopt a new scarlet palette. The choice seemed not to be a popular one because the new logo was resisted by so many people.

The Metropolitan Museum of Art opened a new modern art annex on Madison Avenue, and they thought that they could take advantage of the new development to have a new logo. However, the redesign did not work well for the branding needs of the company. To many, the redesign got the label as a “disaster”, and other also termed it as a “graphics misfire”.

In an attempt to try and defend the redesign, the museum accepted the fact that the new logo could probably not be accepted by everyone but according to them, they needed something bold, simple, and indisputable and that was what the new logo represented. So why exactly did the new logo spark of such geysers of negative reviews? We take a look at the old logo as well as the new one and see why some people might have been disappointed in the new look of the company.

The old logo of the museum was nothing but an M while the new one has replaced the M with “The MET” written in capital letters and made to appear as if the two words are flowing into one another. Forming the Metropolitan new logo. The new design was the work of Wolff Olins from their New York Office.

According to the designers, they are actually pleased that people are talking about the new logo and they are not bothered by the negativities being expressed from some quarters. To them, their objective is to come up with designs that people talk about. They defended the new design by saying that other than being visually appealing, it captures the essence of the museum, and it is aimed at expanding the reach and the relevance of The Metropolitan Museum of Arts. This was seen as an improvement on the old logo.

The new logo is scheduled to start being used from March and it was not just a normal logo change but a drive in enhancing the branding of the museum. The campaign will include other elements such as signage and many more to revamp the decade-long look of the museum.

The initial logo of the museum relied only on the use of a symbol, but the new one has discarded this approach as it uses words that have been commonly used to refer to the museum, “The Met”. As a result, therefore, the new logo has an immediacy which speaks to all audiences once they see it. They no longer try to figure out what the M is all about since they will see a name that they are already used to. In as much as they try to defend the logo, the new design is still continuing to get loads of criticism from even some of the most respected quarters.

Justin Davidson, a Pulitzer Prize-winning architecture and art critic issued a blistering assessment of the logo comparing it to a red double-decker bus which has stopped and shoving passengers on each other’s back. To him, the logo is nothing but two short words printed scarlet letters before being squashed and tucked together. He also thought that the logo gave much prominence to the word “THE” and this has no relevance to the museum.

Another respected Arts critic found issues with the logo and thought that the museum ought not to have adopted such a design for a new logo. According to Judith H. Dobryznksi, the museum has traded a classic image they had held for years for a more minimalist design. To her, this shouldn’t have been the case since the museum now risks losing an identity and an image it had for long and which most of the fans had loved so much.

Another independent illustrator and designer, Steve Cup, thinks that the concept of minimalism in logo design has come as a late adoption by the museum. From his perspective, this is a concept that has been around for some time. He regrets that the museum has just woken up to realize that they needed to have such a logo.

But all the raging criticism on the new logo are expected, especially when you dealing with a big brand with a huge following. Not everyone is bound to accept it, but as long as it serves the branding needs of the organization.

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The post What’s Wrong With the New Metropolitan Logo? appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.