Other than the simplicity of such brand logos, you will also discover that their designs have been targeted for specific reasons and to a particular group of people. They use colors, symbols, shapes and typography to make the logos connect well with the targeted audience. This is based on the premises that branding can’t be successful if you try to target every Tom, Dick and Harry. Here is a look at some of the unforgettable brands with awesome logo designs. Whenever you see these logos, you will never fail to recognize which companies they belong to. This is the ultimate aim of marketing and branding.

Apple

Apple will always feature whenever there are discussions on the top brand logos in the world. The tech giant has received massive success in its history. This is not just because they were able to introduce cutting edge gadgets into the market. But, also they had a clear and distinct logo that helped in identifying their products anywhere in the world. The current logo was arrived at after iterations, with the initial one having been designed by one of the founders – Steve Jobs. The logo being used by the tech giant is a simple one in the form of an apple with a bite taken off. No other company in the whole world uses a logo similar to that, and this makes the apple logo to be distinct and very powerful for the branding needs of the business.

Nike

The Nike logo is the artwork of a talented designer by the name Carolyn Davidson. So powerful is the logo that the company is known more by the logo rather than by the name. Carolyn designed the logo way back in 1971 while she was a student at Portland State University. Even though the logo has undergone several revisions, it has never dropped the Swoosh which is the trademark. Its also the main identity of the leading sportswear and accessories manufacturer. One of the strongest features of the logo is its simplicity, and this has made it be one of the remarkable logos in the whole universe.

Google

Google is another tech giant whose massive success has been attributed to amongst other things the use of a simple and memorable logo. The Google logo is a logotype, with only the name of the company and no other symbols whatsoever. For the company, the logo is not just a mere logo, but a representation of the impacts that the tech giant has had on the internet. The logo uses three primary colors and one secondary color. Thus creating a unique but memorable distinctiveness that has helped the company achieve the current levels of success it enjoys. Even having been redesigned recently, the logo has maintained it charm and effectiveness in promoting the brand of the company.

Coca-Cola

The Coca-Cola logo is another top brand logo in the world. The initial Coca-Cola logo was designed way back in 1887 by a designer known as Frank Manson Robinson. Little did he know that his humble design helps the company gain worldwide recognition and become one of the top beverage manufacturers in the universe. The logo has also undergone quite a number of revisions But it has always retained the swirly scripted fonts that have now become part of the lives of millions of people across the globe. Whenever you see the logo, you will always remember the sweet content present it the bottles. This demonstrates the power of a logo in branding because it has created a permanent reminder on the brains of the customers.

McDonald’s

McDonald’s logo wraps up for us the list of unforgettable brand logos. It is one of the most popular logos, not just in the United States, but also in the entire world. Its a popular logo even in countries where McDonald’s does not have a formidable presence. The logo is a simple design featuring two golden arches. They actually turned out to be the hallmark of the entire design and the ultimate pivot for the marketing of the company. The logo’s design also uses a conspicuous yellow color. The color is known to trigger the feelings of hunger, hence, whenever you see the logo, the yummy bites from McDonald’s will always come to mind.

Use these tips for making a logo for kid-focused brands!

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How the human mind sees and interprets shapes

The subconscious part of the human mind has a different way of responding to logo shapes. Whichever shape is seen by the eyes is transferred to the conscious brain before being passed to the subconscious mind where it will be given a meaning. It implies that the perception created by the mind when it sees a line will be different from the perception created when the mind sees a circle, triangle, oval or jagged shapes. Take an example of the Swoosh used by Nike. The shape and the curves adopted immediately bring motion to mind.

Logo shape and the messages they send

The following are some of the meanings inferred by the mind when it sees the various shapes-:

Circles, ellipses and ovals – these logo shapes tend to project positive emotional responses. When a circle is used in a logo, it could be a show of friendship, unity, relationship, community etc.  Rings on the other hand tend to suggest marriage and partnership as well as endurance and stability. But whenever curves are shown, it will always suggest feminism.

Squares and Rectangles – Logo shapes with straight edges like squares and rectangles are always interpreted by the mind to suggest stability. Keen observation will reveal to you that the rectangle is the widely used logo shape because it is a familiar shape that suggests solidarity, honesty, as well as stability. The straight edges in squares and rectangles also have mathematical meaning in the sense that they show a balanced feel. With such logo shapes, designers are able to show practicality, conformity and rationalism in the designs.

Triangles – Triangular logo shapes are associated with science, religion, law, and power. Triangles are perceived to be more masculine hence their use in companies and businesses dealing predominantly with male products.

Vertical Lines and Horizontal Lines – if you see logo shapes with vertical lines, the mind will perceive aggression, strength, and masculinity. Horizontal lines on the other hand will be perceived to show calm, peace, tranquility and communal spirit.

Spirals – spirals shapes are mostly found in nature. Think of shells and snails in the shores to the dirt being whisked up into the skies. Or think about the stars in the galaxy or large waves in the ocean. They represent an aspect of growth and evolution, the stages in life as well as the seasons of time. When such logo shapes are used in a design therefore, the subconscious mind is likely to think about fertility, transformation, life as well as death.

Their curved nature also does a lot in introducing certain degree of feminism in the logos. Spiral shapes also have flowing nature in the sense that they can move from left to right, up to bottom and they can even spiral into eternity without ever ending.

Relationship between typefaces and shapes of logos

There is a thin line between how the subconscious mind gives meaning to logo shapes and how it gives meaning to typefaces. For instances, angular and jagged typefaces are perceived by the mind as dynamic or aggressive while soft and rounded typefaces appear to be more feminine and youthful. A curved typeface on the other hand will always be feminine while strong and bold typefaces will be perceived as masculine.

Shape psychology in logo design

Now that you understand why the shape of a company logo matters, how then do you apply it in logo designs? Before embarking on any logo design project, start by figuring out the various values and attributes which you intend to convey with the logo. This is a good reason for you to know your client well, understand the nature of their business and also know more about their customers. If possible, you can ask the client to help you come up with a list of their corporate values or alternatively, have a look at their mission and vision statements to see if you can pick a clue or two.

After you understand the message that the logo needs to pass across, it will be easier for you to pick the relevant logo shape and use it for the design.

Learn how to catch the customer’s eye here!

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