Build something simple A cosmetics logo is going to be something that you will find on packaging and across your storefront/promotional designs. Remember that your logo is going to have a wide scalability and it must easily fit in with nearly any type of product for the future. Work on your presentation and consider how the logo will look on a variety of different spaces for your brand. Consider how iconic the symbols for Nike and Chanel have become. There is no longer even a need to write the business name underneath as everyone has recognition for the brand. With this type of simple design for your cosmetics logo you can get access to a quality logo or emblem that can be synonymous with your beauty brand. This type of synonymous relationship with your symbols can have a profound effect on the future of your brand.

Using the right colors many cosmetics brands use colors to portray various feelings about their cosmetics lines and their products. Creating a great logo and using the right colors in your logo design can be an excellent way to grab attention for your products as well as convey various feelings about your product design.

Convey a need for your product an eye-catching design that calls out to the consumer is absolutely appropriate for a cosmetics line. Using energetic colors, text and symbols as this can be an excellent way that you can convey the need for a particular product. Using your cosmetics logo as a call to action is a great idea. Using a design that incorporates elements of different colors and immediacy for various symbols is crucial to building a brand that can truly shock and excite. Keeping these types of emotions in mind can also help you with showcasing some of your most vibrant cosmetics. If you have a lush red lipstick or a very bright color eyeshadow you could consider conveying this excitement with an electric product design.

Know your audience by building symbols or colors that reach your audience directly can be another excellent idea. Consider it the audience that you are intentionally marketing a beauty product or cosmetics product to. Remember the age group for the particular brands that you wanted to create. Building a brand around an exciting color like orange can be a great way that you can appeal to youthful individuals or to reach out to people that are seeking bright cosmetics. Using understated colors can be a perfect way that you could appeal to professionals or perhaps even older individuals seeking out beauty and cosmetic products.

Consider incorporating your brand and your logo design

some of the most innovative cosmetics companies incorporate their brand directly into the product design or packaging design. Some make up companies even create compacts and beauty products which are entirely housed in packaging that resembles their logo. Using this type of creative expression can really create a lasting effect for your brand and for your packaging design.

Keep some of these top ideas in mind for your cosmetics or beauty logo design process.

Learn about the best places to work with your graphic designer here!

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You may end up creating confusion and distrust amongst your present customers as well as the potential ones because you are showing signs of instability and inconsistency with the regular logo changes. However, it normally reaches a point when updating your business logo is inevitable. When the following happens, know that you have no option but to give your logo new looks-:

Your Business has changed

Every business or organization desires to grow and this usually means expanding in operations and increasing the range of products and services for acquiring more customers & clients. If you business experiences such kinds of growth but the same is not reflected in the logo, then the logo is likely to become misleading for the target audience, and there is no way they will ever know of the changes that have taken place in your business.

One characteristic of a good logo is that it will always match perception with promise and enable the potential customers to know what the business is and the values it stands for with just a single glance. Therefore, when your business changes or evolves in any way, the same should be reflected in the logo because it shall have become outdated.

When the logo is too complicated

Logo’s do have a tendency to become outdated is when it appears too complicated and you need to Update Your Logo. Simplicity is always key when you want to achieve elegance in your logo design. If you have a logo that is hard to read, has every color of the rainbow and is crowded with all manner of imagery, know that its time is up and it ought not to have been used in the first place.

Such a logo won’t just be confusing to your target audience, but also won’t be easily noticed by the crowd. A redesign or refreshing would be necessary to make it clean, clear and simple enough so that it can be easily recognized and remembered by your target audience. Updating your logo can reach a new audience.

It changes appearance when screen printed or embroidered

A logo may look awesome in full color when viewed on the computer screen, but when it is applied to signs, printed or embroidered, you get totally different looks. This is not just an indication that the logo is outdated, but also it is a characteristic of a poorly designed logo. It lacks versatility – one of the features of great logo design.

As the business grows, branding needs may mean that the logo will be used on various items as well. If it does not have the versatility to render properly in such places as well, it should be revised so that it can be used in all the relevant places without any compromise on the quality.

After you have rebranded everything else

Your logo will automatically become outdated when you have rebranded everything else in the business. Brand identity should work as one hence, when you brand other items in the company, the logo also needs to have a facelift. Updating your logo can be a crucial part of a facelift.  For instance, if you have updated the uniform, the website, the advertising and the tagline but leave the logo, you will lose coherency and consistency in the rebranding and the business may become even more confusing than before. Branding every other thing and leaving the logo makes it outdated immediately.

Your logo is no longer unique

Times change, and there are no guarantees that your logo will remain distinct and unique forever though this is the desired scenario. Other players might join the industry and make logos nearly similar to yours or copycats might steal your design if you didn’t protect it well and these may make your logo be like just any other logo. In such a situation, it will become outdated, and the only solution would be to update it. Updating your logo can help you overcome competition.

The logo was created in paint or using word

Most people starting new business like to look for all means to cut cost and so some of them try to avoid professional logo designers and instead use freely available programs such as Word or Paint to create their logos. These logos are not professional in any way, and since the creators may not have been graphic designers, they will always look terrible. You need a professional for updating your logo. If you created your logo in this manner or you have a logo that was created in Paint or Word, know that it is outdated. Seek the services of professional designers who will use modern tools to create for you great looking logos that will be beneficial in helping you better brand your business.

Check out the top color tools for design here!

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How the human mind sees and interprets shapes

The subconscious part of the human mind has a different way of responding to logo shapes. Whichever shape is seen by the eyes is transferred to the conscious brain before being passed to the subconscious mind where it will be given a meaning. It implies that the perception created by the mind when it sees a line will be different from the perception created when the mind sees a circle, triangle, oval or jagged shapes. Take an example of the Swoosh used by Nike. The shape and the curves adopted immediately bring motion to mind.

Logo shape and the messages they send

The following are some of the meanings inferred by the mind when it sees the various shapes-:

Circles, ellipses and ovals – these logo shapes tend to project positive emotional responses. When a circle is used in a logo, it could be a show of friendship, unity, relationship, community etc.  Rings on the other hand tend to suggest marriage and partnership as well as endurance and stability. But whenever curves are shown, it will always suggest feminism.

Squares and Rectangles – Logo shapes with straight edges like squares and rectangles are always interpreted by the mind to suggest stability. Keen observation will reveal to you that the rectangle is the widely used logo shape because it is a familiar shape that suggests solidarity, honesty, as well as stability. The straight edges in squares and rectangles also have mathematical meaning in the sense that they show a balanced feel. With such logo shapes, designers are able to show practicality, conformity and rationalism in the designs.

Triangles – Triangular logo shapes are associated with science, religion, law, and power. Triangles are perceived to be more masculine hence their use in companies and businesses dealing predominantly with male products.

Vertical Lines and Horizontal Lines – if you see logo shapes with vertical lines, the mind will perceive aggression, strength, and masculinity. Horizontal lines on the other hand will be perceived to show calm, peace, tranquility and communal spirit.

Spirals – spirals shapes are mostly found in nature. Think of shells and snails in the shores to the dirt being whisked up into the skies. Or think about the stars in the galaxy or large waves in the ocean. They represent an aspect of growth and evolution, the stages in life as well as the seasons of time. When such logo shapes are used in a design therefore, the subconscious mind is likely to think about fertility, transformation, life as well as death.

Their curved nature also does a lot in introducing certain degree of feminism in the logos. Spiral shapes also have flowing nature in the sense that they can move from left to right, up to bottom and they can even spiral into eternity without ever ending.

Relationship between typefaces and shapes of logos

There is a thin line between how the subconscious mind gives meaning to logo shapes and how it gives meaning to typefaces. For instances, angular and jagged typefaces are perceived by the mind as dynamic or aggressive while soft and rounded typefaces appear to be more feminine and youthful. A curved typeface on the other hand will always be feminine while strong and bold typefaces will be perceived as masculine.

Shape psychology in logo design

Now that you understand why the shape of a company logo matters, how then do you apply it in logo designs? Before embarking on any logo design project, start by figuring out the various values and attributes which you intend to convey with the logo. This is a good reason for you to know your client well, understand the nature of their business and also know more about their customers. If possible, you can ask the client to help you come up with a list of their corporate values or alternatively, have a look at their mission and vision statements to see if you can pick a clue or two.

After you understand the message that the logo needs to pass across, it will be easier for you to pick the relevant logo shape and use it for the design.

Learn how to catch the customer’s eye here!

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When you are tasked with designing a logo for a new business, you have more on your hands than just merely coming up with a logo for the business. The basis of the logo design for a new business will set the tone right for other branding endeavors of the business. Hence, it is imperative that as the designer, you to take all the necessary steps to ensure that you set the business on the right path to proper branding with the logo design.

The logo is likely to be the company’s first impression and it will have an impact on the perception of the new business’s brand which in turn will inform the purchasing decision as well as the overall attitude that the potential clients will have about the business.

The society we live in is painted with logos everywhere, and this can make designing a logo for a new business to be a bit challenging. Even little kids who can’t speak yet can identify their favorite products by just looking at the logos. Thus, making a logo for a new business requires more than just coming up with a shape and a name then calling it a logo.

However, this should not be a distressing task if you know what is needed to make a good logo. If you plan on embarking on the challenging journey of making a logo for a new business, keeping the following in mind will make the process simpler and help you create a killer logo for the new business.

Uniqueness

The first important aspect of a logo for a new business is its uniqueness. The world is full of copycats, and it is the duty of the logo to be distinguishable from the crowd and can attract the attention of the target audience. It is imperative that you avoid the urge to come up with imitations or try to copy a concept that has been used now and again until it is no longer appealing.

However, you need to have in mind that avoiding imitations is not the only way to create a unique logo for a new business. You have to think out of the box and come up with something entirely different if you want to create a unique logo.

Simplicity

A look at some of the most successful logos in the world will reveal to you one pronounced feature preset in all of them: Simplicity. Big household names like Coca-Cola, Nike, McDonalds and Apple all have a very simple logos, clearly and smartly designed and are also remembered easily by many.

It is crucial that you to take a clue from these giants and ensure a great deal of simplicity when creating a log for a new business. This is the only way to ensure that the logo will stick in the minds of the target market, thus making it be remembered easily and helping in creating a long lasting brand for the new business.

The Color Choice

While creating a logo for a new business, you need to consider all the aspects of branding before you start coming up with the designs. The color choice of the logo is thus such an important aspect when creating a logo for a new business. It is the color that will ultimately determine if your logo will be visible among the millions that are already in existence. And since the potential clients and customers are visual beings, they will perceive color differently by giving it various emotional meaning.

Therefore, it is important to have in mind that since different colors pass different meanings, you need to use the colors which will pass or accentuate the particular marketing message intended for the target audience. It thus calls for having a good understanding of the graphics design color theory.

Contemporary

When you design a logo for a new business based on trends, the appeal of the logo will last for as long as the trend lasts. Once the trend is over, you may think about making a new logo once again. To avoid this quagmire in graphics design, you should base your design of the logo for a new business on solid design principles and avoid every urge to be trendy or follow some fad that seems hot right now.

Flexibility

It is also important to have in mind the various platforms on which the logo will be used. When designing a logo for a new business, the logo should have the versatility to be scale up and down, embroidered, screen printed, displayed on desktop and mobile devices amongst others.

In this manner, you will not limit the ability of the business to use the logo for marketing and branding purposes on the various platforms. As the designer, you should think about this beforehand and not wait to be reminded by the client.

Check out these vintage logo trends for inspiration!

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