How often should you revamp Your Logo?

The decision to begin to revamp your company logo is usually a tough one for businesses to make. Logos are the brand identities of companies and changing them implies that you are changing the whole face of the enterprise. Many are the occasions when business attempted to change their logos and got negative feedback from the clients only for them to revert to the initial logo.

This shows that before a business decides to change or revamp their logos, certain factors need to be given a lot of consideration. So how often should you be changing your company logo? Check out the following as a guide to knowing whether or not it is time to change your logo:

Consider the initial design approach

For most businesses, the importance of having a professional logo usually becomes apparent when they realize the need to brand and market their ventures. At the point of start-up, the logo is never in their minds since they are busy with other logistics trying to get the business on its feet.

Hence, they will use just any type of logo without giving it much thought. But when the business begins to grow and start to have a large customer base, branding becomes necessary for the continued growth of the company. If you started a business in this manner, then perhaps you should consider changing your company logo now that you are getting more insights and clarity into where you are headed.

When your logo design becomes outdated

Changing your company logo becomes inevitable if your current logo design becomes obsolete. Remember, the logo is the visual representation of your company to the outside world. Due to changes in operation and passing of time, the graphics or the text on your logo may cease to be relevant, and this may not work for the effective branding of your business.

The solution in such a case is to revamp your logo to be in tandem with the current business operations and also fit the general expectations of the customers as well as the public. In some instances, you may have used the logo for a very long time such that it doesn’t exude any vibrancy for the company. You must thus embark on changing your company logo to inject life into the brand image.

When there is a significant change in your company

It goes without saying that when your company changes significantly, then changing your company logo is inevitable. And this is usually one of the most significant considerations for businesses who want to change their logo. A logo represents the company’s image to the potential clients and customers. It reflects the values as well as the nature of the products and services offered by the business.

When a business, therefore, changes its operations or line of products and services, this must also be reflected on the logo to help create awareness and promote the new look business to the clients and customers. Rarely will you have significant changes in the operations of your business and fail on changing your logo either partially or completely.

When your logo is too complex

A logo should be simple enough yet properly designed to pass across effectively the central marketing message of the business. If your logo is too complex, such that the potential customers are not able to comprehend the meaning out of it, then it no longer serves its marketing and branding purposes and changing your company logo would be the best option.

The current trends have seen major corporate giants shifting from complex logo designs to very simple yet effective designs. There is a great adoption of the “less is more” concept where logos are not crammed with graphics and text but rather, they are designed in a minimalist way, and still manage to communicate effectively.

When your logo is confusing

Apart from starting to revamp your company logo when it is too complex, it is also important to change it when it is confusing. A logo becomes confusing when customers are not in a position to tell explicitly what the logo is all about. Either there is no correlation between the logo and your products or services or the logo is nearly similar to that of another business.

Hence, customers keep on confusing you for the other venture. If, suppose you hand over your business card to clients, and you notice that squinting in confusion, and then know that something is not right, and you should probably think of changing your company logo.

As observed earlier, changing your company logo is usually a tricky affair, and you need to be certain that the change is necessary. Do a lot of research to validate your reasons for changing your company logo, or else, it will be a waste of time and resources if you change it, and your clients reject the change

Check out these recent rebrands for inspiration if you have decided to change your logo!