At its initial stages, social media was perceived to be a fad for the teens and the young lads who had nothing but a lot of time to waste away.

But as it has been proven over the short few years that the platforms have been around, social media is a force to reckon with when it comes to marketing and building brands.

By having a powerful social media branding strategy, you can have the ability to increase your following and fan base across the multiple social media sites and have traffic on demand to grow your online or offline business.

But just with every other aspect of branding, a logo will be at the center of it. However, it is imperative to have in mind that there are certain tweaks you need to make to your logo so that it becomes more effective for social media.

Highlighted here are some of the optimization techniques recommended for quality and high performing social media logos.

Keep the Social Media Logo Simple

To begin with, the logo ought to be simple not only to suit use in social media, but simplicity is the current thing in logo design.

The logo should be of the right size so that you can resize it quite easily for the various social media websites.

Consider the right aspect ratio, since a wrong ratio may make the logo lose its effectiveness when used as display picture or icons in some of the sites.

Also remember not to cram it with all the words and all the colors in a bid to try and make it beautiful.

You’d rather have a simple and functional social media logo than a beautiful and less functional logo.

Always Use the Same Image

One of the aims of your logo is to make your company recognizable each time your viewers sees it.

It should be such that they are able to connect the image on the logo to the company name in their minds instantly.

Though logos adapt over time, the best performing ones such as Apple and Nike use the same image across all their marketing materials and such a dedication to consistency has worked wonders in their marketing efforts.

Similarly, be sure to use the same image as well as colors for the logos you intend to use in social media.

Keep Text and Images Separate in a Social Media Logo

A logo can look very nice when the images and text are intertwined.

The problem with this approach, however, is that the social media websites have issues with dimensions.

Whether you want to have the image displayed on the sidebar, as display picture or on the page, the image will be resized for a couple of times.

If you use a smaller image, as many people use most of the times, things will mesh up all together.

As a result, the social media logo can appear cluttered and unprofessional, rather than help your branding needs in the social media space, it will simply work against you.

Minimize What you Say

There is no need to attempt to include too much text in the logo as if you are trying to explain a point about the company.

That is never the responsibility of the logo, hence you should try to keep the details as minimum as possible.

Don’t try to shove what you do or sell in the logo, but instead use an appropriate image to tell the story.

Besides, your business will appear unprofessional and you may scare away people from interacting with you in the social media.

Consider Recommendations of each Social Media Websites

Most of the social media websites will give guidelines for their social media logo dimensions and the quality of the media they prefer people to share on the websites.

Instead of trying to figure it out on your own, it would be nice and easy if you could just read the guidelines and know exactly what is expected so that you do the right thing the first time.

This will save you a lot of time and energy and will make your logo look great across all the platforms because you designed it just as per the recommendations of the websites.

Test the Logo

The last thing you should ever do is to try and change your social media logo when it is well established and popular amongst your followers.

But since you can’t know beforehand if this is going to happen, it is highly advisable that you take it for a spin by trying out different sizes, colors, images and other design elements so that you know what is working best for you in the social media.

After testing the various components, you can then go ahead and optimize the final design which will have proven to get good reception in social media.

If you need help in designing and creating a Social Media Logo, then download our LogoMaven software, It’s the modern way to design any social media logo.

Check out these famous pink logos!

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For your brand to stand out amongst the millions in the site, it is imperative to provide real value to the followers and give them a reason to believe that you have a solution to their needs. Additionally, your branding must be spot on and this calls for the creation of a well suited logo to distinguish your brand from the rest. It should be noted, however, that when creating a logo for the social media such as Instagram, there are a few subtle aspects you need to have in mind to make the logo more effective. Presented here are cool tips one can use to create logos designed to be used in the social media, and especially in Instagram.

Consider the aspect ratio

Most of the marketing gurus will bring to your attention that your logos ought to be proportionate, in the sense that they should not be too wide or too short. If the logo is meant to be used in the social media such as Instagram, then there is another reason why the height and the width of the logo need to be in harmony.

Most of the social media websites, including Instagram, will display your logo or icons in a square or circular shape as is usually seen in profile displays in Facebook and Instagram respectively. In as much as your logo doesn’t have to be a perfect square or circle, it should have an aspect ratio that will enable it to display just perfectly well when should placed for display in the social media profiles.

Detach text from graphics

Since it is not possible to foresee all the applications of your logos in the future, it is highly encouraged you be versatile with the design, especially if you ever think that the logo will be used in the social media websites such as Instagram. You may be faced with a situation where you will be compelled to rearrange or use certain section of your logo if it doesn’t fit properly in certain shapes or sizes. If, perhaps, you needed to have very small icons, then it may be possible to include the entire logo. Due to this, most companies have adopted the use graphical elements or a single letter for their logos in the social media. It implies that if your graphics and texts are intertwined in the logo, then it may not be possible for you to separate the elements and use the logo in Instagram without confusing your followers. Therefore, consider detaching text from graphics when you are designing a logo for use in Instagram or any other social media platform.

Remember to keep it simple

Gone are the days when the quality of a logo would be determined by the total number of graphical elements and colors it had. Presently, minimalism and simplicity rules in the world of logo design. When designing your logo for use in Instagram or any other social media platform for that matter, avoid using too many words, thin lines, and very detailed graphical elements in the design. If the logo becomes too detailed, it will not just appear confusing to many people, but also resizing it may be difficult and this may work against your brand. Again, avoid using all the colors of the rainbow in the logo hoping that you will make it more beautiful and more conspicuous. This will create unnecessary noise and may not deliver you very good results in the social media, where there is already a lot of distractions from the followers.

Be consistent

In as much as you are creating the logo to be used in Instagram, it should be consistent with the logo being used in other social media sites. Through consistency, people will see the same image in the different platforms and this will work strongly for your social media branding needs. If you are keen, you will notice that most of the successful brands have a simplified variation of their designs being used across all their social media outlets. Without consistency, you will miss an opportunity to connect with your audiences throughout the social channels and in the process miss an incredible opportunity to achieve effective social media branding.

Learn how to build a social media strategy here!

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