Unknown to many, you don’t have to be a design geek to create a stunning logo which will drive your YouTube channel to success. All you have to do is follow certain conventions and also use trips and tricks which have been proven time and again to deliver quality logos. Presented below are a few factors worth taking into account if you want to create a magnificent YouTube logo for your channel-:

Begin by knowing what your message is

Your YouTube logo will be the brand identity for your channel for people who will be browsing YT videos. It should be designed in such a manner that people will be able to tell easily what your channel is all about. This makes it important to determine exactly the type of message you would like to share with your followers and viewers in the channel. Out of the message, it will be easy for you to decide on the other aspects of the logo such as the symbols, fonts, and colors amongst other design features.

Browse other YouTube channels

Once you have known what your congruent marketing message is, the next step is to browse other YouTube channels for more inspirations. By browsing the channels, it doesn’t imply that you lack in originality or you want to copy other people’s logo, but it is designed to give you an idea of what the top guys are doing right as far as YouTube logo design is concerned. Of great concern to you should be the leading channels in your niche, which also happens to be your greatest competitors. Have a look at their logos and pick a few cues you could use to make your logo even better than theirs.

Make a clean and functional logo

At this point, you already have an idea of the kind of message you would like to pass across to your channel visitors and you have also browsed the top channels in your niche and you now know what kind of logos are pulling the crowds in your niche. The next step is now the actual design of the logo. You have the option of doing the design on your own, which will give you lots of flexibility to translate your idea into the design.

But if you don’t have the design skills, you can outsource the creation to graphics designer, whom you will share with your inspiration so that they can transfer it to the design. Whichever option chosen, the logo must remain clean and functional since this is one of the characteristics of top performing logos in the world.

Depending on your research and the suitability of your channel, you can create the following logo types for your YouTube channel-:

Symbol or Icon logos – with this kind of a logo, a symbol or an icon is used in the design of the logo. It doesn’t include any letter like the channel name. The beauty of such logos is that they are very simple, yet powerful and remains memorable in the minds of potential clients for a very long time. Think about Apple logo for instance.

Word or Letter Mark Logos – with these logo types, letters or words are used as the primary essence of the logo. Google logo is an example of a word or letter mark logo.

Combination mark logos – with these, you use a combination of words, letters and symbols in creating your YouTube logo.

Get the colors right

The colors used in your YT channel logo are very important since colors have a way of passing different message or emotions to those who view the logo. Choose colors appropriately depending on the feelings or the emotional responses you intend to invoke from your channel visitors.

Choose the right logo sizes

YouTube recommends that your channel logo should render at 98 x 98px and you are recommended to upload sizes of about 800px x 800px. On the size still, remember that you are likely to use the logo in other social sharing sites, hence it should be versatile size that will cut across all your potential marketing platforms.

Make the logo memorable

Finally, a successful logo is one which is easily memorable. Your views should be in a position to recognize the logo easily even if they see it somewhere out of YouTube. In this manner, it becomes easier for them to remember your channel and this is very powerful for branding and marketing the channel.

Learn how to build a successful social media strategy here!

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The internet has made it so simple that anyone can make a logo by themselves. There are lots of articles and video tutorials with detailed procedures on how to come up with professional looking logos. Many business owners, especially those that are just starting out and are interested in branding their business have thus found solace in such materials and decided to make logos without the assistance of the professionals. In most cases, such a move is usually instigated by the person’s desire not to spend money on a professional logo designer. Whereas you may be lucky to find a free, suitable program which can help you make a logo in a matter of minutes, embarking on a DIY logo design is never advisable when you are serious about having a professional brand for your business. Additionally, you need to have in mind that there is more to a logo than just a mere name and some symbols on the image.

A logo is the face of your business to the entire world. It is the first marketing tool that your potential clients and customers come into contact with. As such, therefore, it must give a good visual representation of your organization and have the ability to communicate your central marketing message effectively. If you can’t achieve these with your logo, you will miss the whole point of having it for your business. Working with a professional logo designer on another hand will ensure that you get a logo which will fit the branding and marketing needs of your business. Listed below are some of the undeniable reasons why you need to hire a professional logo designer and never go for a DIY logo:

Professional image

It is easy to tell whether a logo has been designed by an amateur or by a professional. Since a logo is the face of your business to the outside world, it needs to portray a positive image of your business or products and services. By just looking at the logo, a potential client should come to an immediate conclusion that you look like the real deal worth doing business with.

But if your logo is poorly designed because you did not want to pay for the services of a professional logo designer, then you will portray a negative image to your potential clients who might then develop cold feet in dealing with you.

Stand out from the crowd

The present business landscape is full of competition. Every business is employing any method they have at their disposal to attract the attention of the limited number of customers. If you are interested in attracting more business, therefore, it becomes imperative that you stand out from the crowd so that you can easily be noticed amongst your competition.

One way of doing so is to have a uniquely designed logo that will dwarf the competition and force the potential customers to take note of you. Unless you are a professional logo designer, you may not understand the finer details of creating a unique logo to make your business and brand be easily noticed. This is another reason for you never to attempt a DIY logo design.

A professional logo designer will save you time

In as much as there are a lot of software you can use to make logos online in a matter, there are no guarantees that you will make the right logo the first time. As with every design project, there are iterations following the first draft which are necessary for the final output. As an amateur trying his hands on a DIY logo design, you may find yourself spending hours unending in trying to create a logo with the free tools. But for a professional logo designer, this is what they do for a living. They will take the least time possible while guaranteeing to give you the right logo for your business.

Ensure that there is consistency in the message

An inconsistent message across your marketing materials will make look unprofessional, and potential clients will lose the willingness to deal with you. This can happen quite easily if you decide to design your logo alone. But when you use the services of a professional logo designer, they have the ability to create a design to be used in the logo and across other marketing materials you will be using in your business. In return, you will achieve a consistent visual branding for your entire business, leading to more trust from your customers and also helping you acquire new customers.

Saves you money

Many people resort to DIY logo design because they think that hiring the services of a professional logo designer is expensive. But they forget that cheap is expensive in the long run. With a professional logo design, you won’t have to keep on reverting from one design another, but you will have a first concrete design for you to use in building your brand. It is the branding capabilities of a professionally designed logo that will bring you more benefits than the initial cost of designing the logo. Therefore, always go for a professional logo designer if you want the best and also maintain your focus in the future.

Here is how to find a custom logo designer. 

The post Should you ever try using a DIY Logo? appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

Logos are the main pillars in the branding of any business. A good logo should have the ability to connect well with potential clients and pass across the central marketing message in a clear and concise manner. In this case, it will be permanently etched in the memories of the customers and it will also work magic in getting new clients for the business. However, this may not be the case if the logo has no coherence with the brand image of the business. But to understand how logo works together with the brand image and why they need to match, a thorough understanding of brand image is important.

Brand image explained

A simple explanation of brand image is the impression created in the mind of the consumer about a particular product, service or company. The brand image is developed over time following the consumer’s interaction with the company, products or services. A consumer can also develop such an image following the various advertisements run by the business.

It is worth pointing out at this juncture that since advertisement can also be used in formulating the brand image in the minds of consumers, it implies that the materials used in the advertising will play a crucial role in the formation of the image. These include graphical materials such as company logos, the theme colors of the business, the tag lines, central marketing messages, and the tone of the advertisement amongst others.

It is regrettable to note that many businesses have failed miserably in creating coherence between their business logos and the brand images. When this happens, the consumer will have two conflicting impressions about the same business in the sense that the mental picture they already have in mind and what the business is trying to show them are completely different. Such a conflict is a perfect recipe for mediocre branding for the business. A good way to evade this, however, is to ensure that your logo matches the images that your consumers already have about your products and services or the image that you would like them to form in their minds about your products or services.

It may sound like a big challenge how to know what your consumers or prospective consumers think about your business, but the truth is that you don’t have to be a rocket scientist to decipher this. It all begins at the very initial steps of your logo design. It is at this point when you paint the picture about your brand and incorporate it into your logo design to ensure that once the logo is complete and released to the masses, it will be in tandem with the brand image you wanted to project. Here is how to ensure that your logo matches your brand image for successful branding of your business-:

Strategize from the word GO!

The first step in having a logo that is sure to match you brand image is to consider the image at the very beginning of the logo design. This is when you will have the ability to decide on the various components of the design such as the right choice of symbols, typography, colors and other aspects that will help your potential customers connect and relate with the logo.

Never skip the boring but crucial research bit

Failure to match the logo and brand image can happen when adequate research was not done during the logo design phase. The ideal purpose of doing this kind of research is to get a deeper understanding of the audience in your target market.

The research will also reveal to you what the competition is doing and if there are any gaps the competition has left or created which you can maximize for the benefit of your brand image. The research will also reveal to you what is working and what is a flop in the market so that you don’t come up with designs chasing after fads or those that will not make any sense a few years from the date of design.

Use professionals in the design of the logo

With the advent of the internet, logo design has become as simple as clicking a few links, uploading some images and downloading what many refer to as a logo. The point is that the process of having a logo has been simplified that many people don’t see the need of using a professional designer to create their logos. In addition to this, they fear to spend money on a logo design service, not realizing that by using the amateur designers, they stand to lose a lot in the long run as opposed to using the services of professional logo designers.

Therefore, if you want to increase the chances of your logo matching the brand image, you have no choice but to use the services of professional logo designers. Other than their skills, they are well versed in other areas of branding, and they will be in a better position to help you create the image you desire in your audience’s minds and use that image to come up an appropriate logo that will help you your efforts.

Learn how to create a professional marketing strategy here!

The post How To Match Logo and Brand Image appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

No business in the entire human history ever managed to be successful without having powerful branding behind their products or services. Branding has immense importance on the success of a business, and every business needs to take it seriously. It is through branding that the world has a way to perceive your business.

Suppose you have high quality branding that strikes the right code with the audience, and when this has the backing of a good product or service, the sky will be the limit to the extent of success that your business can achieve. To prove this, simply look at world renowned brands like Coca-Cola, Apple, McDonalds, and IBM amongst others.

Brand Discovery

Before you are in a position to benefit from the strengths of your brand, you have a difficult but a noble duty of discovering the brand and understanding what it stands for. Remember, it is your branding
that will determine the perception of the public about your business for the entire duration that you will be in operation. It is thus of immense importance to take the time and brainstorm on your products and services so that you develop an in-depth comprehension of what your brand is so that you win the hearts of the public.

The Brand Audience

Understanding the brand audience is one of the most important tasks that you have to get right if you want to see any worthwhile success with your brand. It entails conducting a thorough research on the market not only to discover who your potential customers are but also to know who you will be competing against.

Your desire is to find a less crowded section of the market where your products and services are likely to have the most impact. It is not advisable to go for the colossal brands since it will entail a lot of capital and resources that might not be available, especially when you are just starting out. However, a thorough analysis of the market will reveal several deficiencies where you can position yourself and create a loyal brand following.

The Brand Message

As noted earlier, out of the brand, the world will have a perception of your business, and this makes your brand message vital. Remember, you have a tiny window of opportunity to make the right impression and ensure that the message is delivered effectively when your brand is seen for the first time. It thus makes it necessary to create a brand message that will express the personality of your business, and be coherent throughout your marketing materials for creating consistency.

The Brand Image

The brand image simply refers to how your brand looks like and the image has everything to do with the logo of the business and the entire design language, skills, styles and resources that were expended in creating it. The current trends in logo design tend to suggest that minimalist designs and solid color solutions tend to give the best results. However, you should focus on the future and not base your designs on trends and fads.

A good solution would be to use the services of professional logo designers, discuss with them your needs and tell them exactly what you intend to achieve with the logo and let them help you come up with a professional logo. Have in mind that your potential clients and customers are visual beings, and it will be easy to strike a good rapport with them if you present them with beautiful logos that are professionally designed and can capture their imaginations as well as expectations on the first look.

Brand Marketing

Marketing is imperative for the growth of any brand. But for greater success, not just any form of marketing will give you the results you need to grow your brand. The marketing should be well coordinated and specifically target a predetermined audience that is likely to be interested in your products and services.

Again, the brand marketing should be designed in a such a manner that it will be in tandem with your brand’s personality. When just starting out with the marketing, you may want to include certain techniques geared towards raising curiosity and expectations so that the audience can keep anticipating what you are up to. In the present times, you should utilize every relevant marketing avenue without forgetting about the power of the internet and social media marketing.

Is the brand delivering its promise?

Finally, the brand message must be in a position to deliver the marketing message it had promised to the audience. The brand must be backed up by quality products and services presented in a unique manner to create value. If you audience doesn’t enjoy your products and services because the brand fell short of delivering on its promise, then you better forget about growing a brand with a loyal and fanatic following.

Check out these unforgettable brand logos!

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