Logos are vital aspects the marketing for a business. Being the company’s major graphical representation, it becomes the brand of a company and the single most important manifestation of the company amongst its audiences. Due to this critical role, therefore, a great logo is imperative for the overall success of the company’s marketing.

Other than being the visual representation of the company amongst the customers, a great logo also serves a number of purposes for a business. So important is the role of a logo in business branding that there is virtually no business that operates without one. If you are wondering why, here are some of the purposes served by great logo to a company and why it is imperative for every company to have a logo:

“Face” of a Company

The main purpose of having a logo is to give the company a “face”. They are the graphical representation of the unique identity of the company as displayed through the colors, fonts, images and other symbols used in the logo. All these collectively are used to pass certain important marketing messages to the potential customers or consumers.

Logos are also a subtle way of referring to the company in the marketing and advertising materials. They provide a central focal point for fonts, colors and designs upon which the marketing materials of the company will be anchored.

Communicating the identity of the business

The need for brand identity cannot be ignored if a business wants to have a big and loyal fan base. Being the chief visual component of every business, a logo will appear in various marketing materials of the company such as business cards, websites, letterheads, email signatures, brochures, amongst other advertising channels.

Due to this reason, a great logo design can contribute immensely to the success of the business while a mediocre logo can appear less professional and make many potential customers refuse to deal with the business. However, there should also be a good coherence between the logo and other company’s visual representations. It simply implies that the logo should be consistent across all the marketing to create a consistent brand identity. In this manner, customers and potential customers won’t get confused each and every time they see the logo.

A great logo helps businesses to get high ROIs

As a business continues in its operations, the consumer numbers will continue to grow and so is the liking and developing of trust on the company brand. With time, the consumers will be more confident whenever they interact with the business logo and as a result, there will be increased sales for the business. Additionally, a great logo is an indication of professionalism and competency on the part of the company.

These are very two crucial attributes in winning new customers and clients since they will be convinced and satisfied that they are dealing with real and authentic businesses capable of meeting all their needs. Based on logos alone, potential customers will always choose a company with a great logo design as compared to one with poorly designed logos.

Distinction from Competitors

The other main purpose of a great logo design for a business is to distinguish the business from the competition. The world is full of dramatic distractions and getting and retaining the attention of potential clients and customers is becoming more difficult. Businesses are bombarding the same customers with different graphics to get their attention, and those that become successful are the ones with logos that can stand out from the crowd.

Such logos must be distinct, beautifully and professionally designed and they must also be easily memorable with a clear marketing message. If a business will not manage to achieve these with their logos, then standing out of the crowd and establishing a strong brand identity will not be possible.

Great First Impression

Just from the looks of the logo, a potential client can tell if you are a professional establishment worthy of their trust. If the logo appears to be professional enough, then the potential client will have the confidence to go ahead and try out your products and services. But if the potential client feels that the logo looks amateurish, they will develop cold feet and hesitate about doing business with you.

Great logos are therefore are a vital part in creating the right first impression. Remember, a potential client requires just a few seconds to decide if your logo is good and hence if they will be dealing with you. This is why it is imperative at all times to have great logo designs for your business.

These are some of the main purposes why a great logo is beneficial to a business. However, it is important to remember that great logos are works of professional designers and trying to get shortcuts by going for less experienced designer logos may cost you a lot in the business.

Check out these beautiful logos that have just one color!

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The world we live in is a bright, busy and a fast moving one. Wherever we go, we are surrounded with several colors, and so the majority of people find multi-colored logos to be the most appealing. But this is not to insinuate that beautiful logos must always have multiple colors. If anything, most of the top brand logos in the world have only one color, and they appear to be deceptively simple yet, they have been a strong component in the branding endeavors of the respective companies.

Though they appear to be simple and easy to understand, single color logos have been proven to communicate the brand message concisely, and they become very effective in doing so when they are combined with expert design skills. Since they are just one color, they are easy to remember; hence, they create a permanent imprint on the minds of those who see it. Due to this, they become active brand ambassadors, thus aiding in the marketing efforts of the company and the ultimate success of the brand.

Careful observation on some of the world leading brands will reveal to you that they are either made from simple symbols, or they use just one color. Presented below are a few of such logos and a demonstration of the prowess that one logo designs can have.

IBM Logo

IBM has without a doubt created one of the world’s most beautiful logos. The logo features horizontal stripes which signify the speed and the dynamism of the company’s products and services. The logo is simple, attractive and captivating at the same time. It is an all blue logo, and it has been used by the corporate giant to define the brand and the quality of the products. Besides, the single color blue represents the company’s superiority, confidence, uniqueness and the critical roles it plays in revolutionizing the Information Technology Industry.

The Coca-Cola Logo

The coca-cola logo is another demonstration of how one color logo can be effective in marketing the brand of a product. Though the logo has undergone a number of transformations from the initial design by John S Pemberton in 1886, the concept has always revolved around the use of just one color and a contrasting one in the background. The initial logo featured the typeface written in black against a white background while the present has the letters written in red against a white background. So famous is the logo that you will never miss to recognize it no matter the part of the world you find it.

Twitter Logo

Twitter is only a few years old and has completely revolutionized the concept of social network in the world. One of the things that can be attributed to the success of the social network is its strength in branding in which the logo played a huge role. This is another one color logo design, which is not only beautiful but laden with a lot of relevant meanings. The logo features a bird, which has now come to be known as the Twitter bird; it has a beak and a body pointing upwards towards the sky. According to Bowman, the Twitter logo represents hope, freedom and limitless opportunity with regards to the social media.

The Samsung Logo

The Samsung logo also makes it to the list of the best one color logos. The blue colored logo is not just simple, but also elegantly designed in a beautiful color .It works so well for the corporate organization.

Bass Logo

The Bass Breweries has entrenched its name down the books of history as one of the oldest and most renowned breweries in the world. Founded in 1777, Bass is one of the largest beer producers in the world with a capacity to produce up to one million barrels annually. But apart from the age and the immense popularity of Bass, the logo is another thing worth taking note of and which has done a great job in promoting the brand worldwide. It is a one color logo design, with the characteristic triangle and the name of the company written beneath it. Being in color red, the logo is strong, distinct and easily memorable, thus giving it all the features a super logo needs to have.

The Nike Logo

The Nike Logo, commonly known as the Swoosh comprises of two simple curved lines and it is the simplest logo imaginable, but it carries billions of dollars worth of marketing and branding associations. At its most basic meaning, the swoosh represents speed and motion – fundamental attributes in the sporting world where the brand has found a home. But the deeper meaning of the logo can be traced back to the Greek Goddess of Victory, Nike, who is believed to have influenced thousand of brave warriors. The name “Swoosh” came about to refer to the fibers used in manufacturing the Nike Shoes. Definitely, this is a one color logo that will remain effective for a long time, and is in the list for the most beautiful logos.

These are just, but a few of the one color logo designs illustrating that a logo must not just be multicolored. Other one color logos, that are also beautiful logos, which are also world leading brands include Apple, Yahoo, Skype, Mercedes Benz, BMW, and Target amongst others.

Learn how much you should pay for a custom logo here. 

All trademarks and registered trademarks are the property of their respective owners. AppMaven LLC or LogoMaven is not affiliated with any of the companies mentioned on this post. All other trademarks or registered trademarks are the property of their respective owners.

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There are a number of recognizable logos throughout the auto manufacturing world. Although there are definitely some logos that stand out amongst the crowd. Here are some of our top favorite iconic auto logos. Many of these logos have been around for many decades and you can find a good number of them in your local supermarket parking lot. Here are our top 8 iconic auto logos:

Mercedes Benz:

This is probably one of the simplest iconic auto logos. German carmakers have some of the longest running history in the automobile world and Mercedes Benz has one of the longest-running logos as well. Most German carmakers use simplicity for their logos and Mercedes has followed suit with a logo that hasn’t been changed across many decades. With no signs of changing any time soon, we should continue to see the Mercedes benz logo on sport/luxury cars.

Volvo:

The Volvo logo not only is built within an old chemical symbol for iron but it also has an change for many years. This Swedish carmaker has had the iconic blue and silver badge for decades and it is a simple yet historic construction. Not only does the logo and name mean “I roll” in latin but incorporates many classic design elements. Volvo has a dependable logo for one the most iconic auto logos.

Cadillac:

The Cadillac logo is somewhat similar to that of Porsche because it utilizes a family crest style logo as well as some similar coloring. Cadillac has an extensive history and the logo has changed just a little bit over time embracing a simpler style. While you can see smaller ducks in the old-style Cadillac crest, today the company has a much more modern look for their crest style logo. The caddy badge is extremely respected amongst auto logos. It has a classic luxury look and it is perhaps one of the most noble looking auto logos out of any of the competition. Although it may not be as simple as some of the other logos from auto makers, it is one of the most iconic auto logos.

Mini:

Although Mini is technically owned by BMW these days, they have kept a modern version of their Iconic auto logo. The Mini logo has simple block lettering as well as a set of wings that you might see on an air force badge. It is a simple yet instantly recognizable logo from an automaker. It actually has some deep meaning as well and the designers wanted to create a winged sun. This symbol is based off of an ancient religious symbol that was meant to showcase the transportation method of a perfect soul. The wings that carried souls to the sun can now be found on every mini.

Infiniti:

When Nissan went out to create a luxury version of their vehicles with Infiniti they certainly didn’t disappoint when it came to the logo. The Infiniti logo is far more than just a simple circle with a peak. It’s also certainly not an upside down silver pacman. Instead this symbol is joined in one line to symbolize the car traveling towards infinity on an open road. The peak in the center is the infamous Mount Fuji in japan which pays tribute to the history and development of the car. This history and thought makes Infiniti one of the coolest auto logos.

BMW:

No list of auto logos would be complete without BMW. This simple and easy to recognize logo was once found on airplanes and airplane engines. This is where the colors blue and white come from. Because BMW used to build these products and paint many of the manufacturer colors so that aircraft technicians could tell when the propellers were spinning, these colors just stuck. The logo that they eventually picked was supposed to resemble the propellers of an aircraft spinning against blue sky. With the chrome BMW placed above the target or propellers the logo was complete.

Volkswagen:

It seems that there is a trend in our list for German auto logos. VW originally designed its logo in the year 1938 giving it an extensive history. The design has been modified slightly in year 1996 as well as in the year 2000. The only difference between the modern version of the Volkswagen logo and the older version is a slightly different color blend as well as 3d elements. Ultimately the logo remains basically unchanged since the start of World War II.

Audi:

You can spot an Audi logo from a mile away and considering the type of speedy cars that this company makes it will come up on you fast as well. The Audi logo is designed to symbolize unity just the same as the Olympic logo. The logo was created in 1932 as a result of four independent auto companies joining together. It has remained unchanged since that original logo design and that makes it one of the most iconic on this list.

Check out the 5 most expensive logos in the world!

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LA has revealed bid logo and slogan for the 2014 Olympic Games. The Logo, referred to as The Emblem, was designed by 72andSunny together with Bruce Mau Designs. The logo is a depiction of an angel, reaching out for the sun. This might have been inspired by the slogan used for the bid which was, “Follow the Sun”. The logo can also be seen as a depiction of an athlete trying to reach out to the sun. This would signify the athlete’s ambition to continue moving forward towards achieving their dreams.

Follow the Sun slogan may also refer to the fact that the city of Los Angeles usually experience sun shine all through the year hence it was used to demonstrate perennial optimism and the constant reinvention that the city enjoys. According to the chairman of the Los Angeles 2024, people follow the sun daily to Los Angeles in pursuit of dreams, opportunities, innovations, creativity and progress. The logo thus is well within the contest of the city as well as the aspirations of the people who come to LA on a daily basis.

The bid logo can also be seen as an invitation by the people of Los Angeles for others to come to the city and follow the sun. It captures the essence of the city of Los Angeles with their belief that out of hard work, ingenuity and creativity, it is possible to follow the sun and reach the highest levels of success. It is out of that commitment that the city made their bid to host the 2024 Olympic Games so that they can bring back the game, the players and the fans to the city that loves all of them.

Strengths of the Logo

The emblem is in essence a great design and a show of mastery as far as logo design is concerned. Other than beautifully capturing the spirits of the city and the game, the design elements have been carefully chosen to ensure that the logo strikes the right codes with the audiences. When you look at the logo, you see minimalism, simplicity and freshness.

All the symbols used have been adequately explained and they all fit well within the context of the game, the city, and the fans. It is an encouragement for the athletes to put their best feet forward and reach the highest levels of greatness they can manage to achieve.

But as expected with every other bid logo design, there are always those people who will have negative comments or those who will find faults with every logo they see. The LA 2024 bid logo hasn’t been spared from this group of people as well. Some of them find the slogan to be great but the logo to be sincerely disappointing. Others on the other hand have issues with the symbols used in the logo design. One of the online users had commented that he sees nothing but a mermaid trying to reach to the sun. According to him, there is no semblance of an athlete in the logo hence it is very inappropriate for the Olympic Games.

Many people saw a small resemblance to an athlete as well as some potential affiliations with logos that we have seen in the past from companies like Rolls Royce and their own Angel format. While the Angel Overall bears a few small resemblances it is the color scheme as well as the shape of the angel that make it completely unique.

This is of course not the only angel related logo in LA either, with the LA angels creating their own spin on the same kind of design. Although the two have entirely separate logos this is a theme that has deep history for the city of LA. This should carry the logo far for the Olympic bid as well.

One great feature about the logo is the choice of colors. It uses three main colors of pink, blue and yellow. Whereas the colors have been used intelligently without any overshadowing the other while creating a nice artistic coherence, some critics think that the colors have nothing to do with the games, the country as well as the city. In this manner, the logo appears detached not only from the games but also from the host country. But it is important to remember that the use of colors in design can at times be very subject and may have different interpretations depending on the viewers.

Irrespective of all the criticisms, the logo still remains a great one, with convincing explanations on all of the design elements used. We only hope that LA’s bid to host the games will be successful so that the whole world can troop to the sunny city of Los Angeles to follow the sun and reach their greatness.

Check out the most expensive logos ever developed here!

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