User experience refers to how a user feels when going through your website and the kind of responses they might have, whether physical, emotional or intellectual. Out of their interaction with the website and the kind of experience they get, they will decide whether or not take the intended action.

The intended action is always the main objective of setting up the website, and this could be either to sell a product, collect email addresses or share content. Every website, therefore, should be designed with the potential users in mind, and it should anticipate the kind of interaction expected from the user and ensure that the design has been aligned to meet the user’s expectations.

User experience and search engine optimization

In the recent years, Google, the major search engine today, updated its algorithm to factor in the user experience when determining the ranks of websites. Google always has always stressed to developers and online marketers on the need for quality content, which in turn will lead to great user experience. When users land on your website, they are hoping to find something which they were looking for on the internet.

If they fail to find it, they will quickly navigate away from your website leading to high bounce back rates. If Google notices this in your websites, it will interpret that your site has an awful user experience, and this is why people are moving away the moment they get there. Your site will then be given lower rankings because it is not offering a good experience for the users by providing quality content.

With the lower rankings, you miss an awesome opportunity to get loads of free and targeted traffic to your website. Therefore, user content should always one of your top concerns when making websites to enhance your search engine optimization efforts.

Mobile websites and user experience

The number of people accessing the internet with mobile devices has outgrown the number of people using desktop devices to access the internet. It implies that if your website isn’t accessible to these kinds of users, then you will be limiting the viewership of your website to the desktop users alone. In this manner, you will be using a great opportunity to take a share of the humongous mobile traffic for the growth of your website and online business.

It is due to user experience that you will be compelled to make a mobile friendly site take of mobile users as well. If user attempt to access your website via the mobile devices but they are not able to, they will simply give up and search for a similar website that will be displayed on their mobile devices. This is another reason for you take user experience seriously in web design.

User experience and lead nurturing

One of the goals of a website is to collect leads for future email marketing. Through user experience, marketers are able to personalize the lead capture process for effective results. It made the potential leads feel more important and appreciated thus breaking any barriers they might have had before. The eventual results of this won’t be just increased lead capture but also increased conversions since the potential customers will feel less skeptic about taking the desired action.

Ease of use of the website by the users

Website usability is important for the success of any online venture. Usability encompasses various items that still points back to user experience. A good website should be easily found on the internet, and it should also have useful, desirable, accessible, credible, and valuable information. These are the core determinants of good user experience. When a website has all of these, it will give users easy time in navigating the content, the download speeds will also be high, meaning that users won’t have to wait for a long time and it will also be easy for the users to search and find the various content they are looking for. Eventually, users will enjoy using the website each and every time thus helping in building the brand authority of the website.

User experience is a very extensive subject due to its importance to the success of websites online. The crucial thing is to take time and investigate thoroughly on the user experience before setting out to develop a website. It will be a waste of time to design a website that users won’t enjoy using.

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The fact that it is intuitive and easy to use makes it favorable for even persons who have no knowledge of web design or coding. This, together with the fact that it is friendly to the search engines usually makes it the first choice platform for most people just getting into the world of web design.

You should, however, note that the ease of use of the platform is not a guarantee that every website making process will be smooth. It is upon the developer to adhere to strict web design practices and guidelines to ensure that they make the websites in the right way.

Related to this also, there are certain common mistakes that WordPress web designers are fond of making, and these ends up jeopardizing the quality of their works. Watching out for these mistakes and avoiding them makes the design process easier and leads to good stable WordPress websites. Use these tips to avoid the common WordPress mistakes to become more proficient in WordPress website design-:

Use a reliable web hosting company

Unless you are using the free hosting services provided by WordPress, you are likely to self-host your WordPress website. One of the common WordPress mistakes that people do is choosing the wrong host for their websites. The hosting company is of crucial importance to the operation of your website since they will determine the uptime of your site in the Internet.

You should always use reliable web hosting companies with little or no downtimes so that you are guaranteed that your website will be live for most of the times. The last thing you want is for your e-commerce website to go down when you are accepting orders because the sites are not hosted by a reliable hosting company.

Use updated themes and plugins

Themes and plugin help in extending the functionality of the core WordPress engine. They give you the ability to do more than what the base code of WordPress would have done. However, it is regrettable to note that the use of WordPress themes and plugins is a very common WordPress mistake being committed by even some of the experienced designers.

While using the themes, it is imperative that you use the most recent versions. Using outdated versions will hinder you from reaping the maximum potential and most importantly, outdated themes and plugins can provide backdoors for hackers and other malicious people who might want to hurt your website.

Make the website mobile friendly

Ever since the surge in growth of mobile traffic, it is important for every website to be mobile friendly. A mobile friendly website simply refers to a website that can render properly in mobile devices such as Smartphone and tablets. The main reason for making your WordPress website mobile friendly is to take advantage of the immense mobile traffic for the growth of your website.

If the site can’t be accessed via the mobile devices, it implies that you will miss out on a huge chunk of the mobile traffic, and this will curtail the growth of your website. Be careful not to fall a victim of this common WordPress mistake.

Change the permalinks

One of the greatest advantages that WordPress have over the other CMS in the industry is its custom link structure. WordPress gives you the ability to do away with the default link structure to a more customizable one which is not only easily recognizable to human but also loved by the search engines. Changing the link structure is a breeze, but it is one of the common WordPress mistakes made by many people. Always be sure to change link structures for better search engine rankings which will ultimately lead to more traffic.

Back up your site regularly

With all the hackers on the Internet and the security loops available in WordPress, every site is vulnerable to getting hacked. To stay safe, you need to make it a habit of backing up your website on a regular basis. This is the only way to save time and valuable resources should you wake up one morning and find that someone has hacked your website. You can use backup features provided by your hosting company.

Alternatively, you can make use of backup plugins which will give you the ability to back automatically up your website on a regular basis. This is a common WordPress mistake that saves you a lot of time and pain when your site is hacked

Remove the default tagline

It is always disgusting to see a live website still showing the default WordPress tagline of “Just Another WordPress Site.” Avoid this common WordPress mistake by replacing it with your tagline.

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