Eames Black Stencil

If you are a designer who does a lot of stencil work, this is one of the top graphic design fonts you will ever come across. Eames Black stencil font is part of the broader Eames font family, and it was the work of the late Ray and Charles Eames. Looking keenly at the font, you will notice it having some unique and nicely designed curves. These were inspired by the curvature usually made of bent plywood.

Otto Font

The Otto font is another top font with heavy application in graphics designs. It features a combination of delicate lines graced with flashes of block colors. The Otto font is a unique display font with two distinct personalities, and this is the font you should fall in love with if you do a lot of large formats.

Poster Bodoni

Vignelli started the Bodoni range of fonts as well as the classy Didone fonts, but it seems that these were not enough for the skilled artist since he wanted something that could offer a strong contrast. This led to the development of Poster Bodoni font, whose versatility in applications has made it be one of the most revered and top fonts in graphics design. This is a must have font for every designer keen on having a few selected fonts that can be used for a wide variety of applications and where distinct contrast is required. Poster Bodoni simply has the versatility to do that.

Cumulus & Foam

Cumulus & Foam font is the work of Stefan Kjartansson. It is an utterly unique font, with exquisite display of simple and ultra thin lines reminiscent of the clouds known as cumulus. It has been described by many typographers as “the most beautifully grotesque font you will ever come across in the present times.” Though the creators assert that it doesn’t fit the definition of a typeface, one fact remains that it can add style, character and order in any design in which it has been used. This is another top font in graphic design you should keep handy for those fancy design projects you normally come across.

Linotype Didot

Linotype Didot is another alternative to Bodoni and they were developed around the same period way back in the 18th century. It has the characteristics of sharp and seductive serif as well as sharp angles, but it comes with more spaces for a font with its weight. If you are well conversant with the Bodoni font family, then the Linotype Didot will appear to you like a slimmer version of the Bodoni. This is the font you want to be using if you need to add a classic and timeless elegance to your graphic design works.

Mrs. Eaves

If you have seen the WordPress logotype, then you have seen Mrs. Eaves font in action. It is among the top fonts in graphic design with the versatility and the timeless beauty adored by many graphic designers. The font was designed in 1996 by Zuzana Licko and named after Sarah Eaves, the designer’s housekeeper whom later became his wife. The fact that the font was adopted in creating the WordPress Logotype is a clear indication that it is indeed one of the top fonts in graphics design at the present times.

Bembo Font

Bembo came into existence way back in 1929, and it is viewed as the incarnation of an old-style serif originally developed in the 15th century. Bembo font has been regarded as not just one of the top fonts in graphics design but also one of the best fonts for setting book copy. Its stylish Italic ampersand makes it a suitable font for expressing authentic and formal beauty in design.

Modern 20

The Modern 20 font was designed by Stephenson Blake. It offers excellent typographical shorthand for designers interested in having refinement and quality in their works. The font is heralded among the top fonts in graphics design since it is the commonly used typeface in the world for headlines. Its adoption in the Pentagram logotype is another indication on how powerful and adored this font is.

These are just but a few of the top fonts in graphics design. If you want to become a prolific graphics designer, you should have most, if not all of these fonts in your design arsenal so that you can have the versatility and flexibility to move from one great font to another with a lot of ease.

Avoid these color combinations in your designs!

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While it can be difficult to say whether or not a logo will be iconic, classic or successful there are certainly some brand elements that carry over through popular logo designs. If you are getting a logo designed or you are a professional graphic designer you need to keep these essential design elements in mind. Here are some universal elements that should be included in every logo design.

A symbol of culture:

Most quality iconic logos have some type of symbol or pictorial reference that states the intentions of the company and helps to build the brand. Symbols are usually something extremely simple and they showcase some of the traits that you want associated with your corporate culture. Picking out a simplistic symbol design to go into your logo makeup is important. When we look at some of the most iconic logos like apple or Nike, there’s no need for text an iconic symbol can actually be the full face of your logo.

Color swatch:

All iconic logos need to have clearly defined colors. Remember that any color spectrum can have a distinct psychological effect when it comes to your clients. Picking the right colors on the right elements for every part of your logo as well as making sure that they fit into a specific color swatch can create a uniform nature for your logo and ensure that your logo will create a specific feeling when people see it. Never forget the use of color in the logo design and why color is so important to producing the best iconic logos.

Slogan/name:

Many iconic logo designs also include logos as well as potential slogans across the design. These slogans or your company name will need to be displayed prominently and using an easy-to-read text format. Don’t be afraid to try several different types of text and many different messages in your logo design. Create something with staying power and something that is instantly catchy. Remember that along slogan often won’t be read by the audience so don’t be afraid to do a little bit of testing to see what type of text you might be able to read in just a quick glance. If you have a long company name you could also consider using an acronym or shortening the name specifically for your logo design.

Font types:

Font types and type settings are also extremely important to creating a good logo design. Experiment with a few different type settings and work at finding a set of fonts that work to accomplish your goals as a company. Certain fonts will create a specific feel for your products and this is important to consider. Using the wrong fonts may not reflect your corporate culture well and may spread of very poor message about your company.

Simple shapes:

Many designers today consider designed to be more of an element of assembly rather than a finicky process of creating art. Adding simple shapes and symbols to a design can help to provide emphasis on certain design elements as well as draw the eye across the logo design. Including a triangle, square or circle in specific areas can draw the eye around the logo design and potentially even place emphasis on a particular slogan or design element. By laying out a few simple shapes off to the side of a logo design in in design, a designer can mix and match these essential elements to draw the eye in various directions. Simple shapes are commonly used in conjunction with patterns and the main symbol of business culture for a logo design.

Clarity:

Any logo design needs to have a well thought-out premise and a clear message. This is perhaps one of the most essential elements of logo design. Without a proper clear message it’s possible that the message of the logo can get very confusing and that the message may not resonate well with the target audience. Have an honest and clear intention for your logo and a message that you want to convey. Declare what the company is about and what you are trying to portray with your branding and advertisement. With a clear picture of what you want to accomplish, often a logo can come out much more planned and improved.

Unique creativity:

Showing someone a logo design that they have never seen previously or a unique design element that has never been done before can create a huge impact when it comes to actually reaching an audience.  Creating something iconic means putting some of yourself into it. Remember to carefully balance all of the other design elements but includes some unique inspiration to really separate the logo design that you are making from other logo designs in the marketplace. While all of the previous design elements are important to creating a successful design, creativity creates longevity.

Learn if it is a good idea to crowdsource a logo design here. 

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