Breweries are among the oldest companies in the world.

A closer look at some of the most successful ones will reveal to you that it was not the content of the beer in their bottles that made people fall in love with them, but their marketing strategies and branding techniques play an enormous role in setting them apart from the crowd.

And when talking about marketing and branding, logos will always be an integral part.

By just looking at the following liquor brand logos, you will get thirsty and wish for your favorite beer immediately:

Bass Brand Logo

The Bass brand logo is one of the most famous ones you will ever come across in the beer industry.

It features the famous red triangle that you will never miss however drunk you are.

The logo is clear, distinct and highly unmistakable.

One intriguing thing about this beer brand logo is that it was the first ever to be trademarked in the United Kingdom, way back in 1876.

Budweiser

Budweiser is one of the more well known beer brands in the world and whenever you lay your eyes on the logo, you will have a strong urge to get a sip of this refreshing beer.

Other than the remarkable fonts of the writing, the logo has a seal at the center, displaying the names of the four continents – Australia, Asia, Africa and Europe, with the America resting beneath it.

Heineken

You will never fail to recognize the Heineken beer brand logo whenever you see it in any country in the world.

The bright red star in the logo stands out in an iconic way when seeing the logo.

It is suggested that now the famous star was included by the breweries in the Middle Ages, and it was believed to have mystical powers to protect the brews.

Later on, Alfred Heineken redesigned the logo to have a smiling letter “e” because he wanted it to look friendlier to the consumers.

Blue Moon Beer Logo

The blue crystal design in the Blue Moon Beer logo is a reminder that after a long day of work, everyone should gather around for some enjoyment.

Though one of the more simple logos, the logo holds meaning beyond what is shown.

Guinness

Guinness is another another beer that is known very well.

The immense popularity of the Guinness beer brand can be attributed to the quality of the drink but its logo may have something to do with bringing in its customers.

The logo has a unique type of harp – the Brian Borus Harp, which s the oldest surviving Celtic harp, and is currently being preserved at Trinity College.

Newcastle Brown Ale

Newcastle Brown Ale logo is another beer logo that will make you long for the drink whenever you see it.

The beer is one of the most profitable brands among the breweries.

It also has a strong logo to complement its marketing efforts.

The logo has a five point blue star representing the five founding breweries of Newcastle.

In the middle of the star is Newcastle’s skyline merged with the famous Tyne Bridge.

On the sides of the logo, you will see the 1928 International Breweries Award medal, which was awarded to the company during its first year of operations.

National Bohemian Beer

Seeing Mr. Boh winking at you tells you that it’s time to pick up a can of beer and enjoy.

No one knows why the National Bohemian Beer has the image of Mr. Boh with one eye, but it is suggested that you only need one eye to choose a good beer – National Bohemian Beer.

Amstel Bier Logo

Though Heineken acquired it in 1968, Amstel Bier Logo hasn’t changed a lot.

It still maintained the distinctive and contrasting colors of red, white and gold.

Being that gold is a royal color, having it in the logo would show that this drink signifies its royalty.

Besides, Amtel is a renowned brand producing one of the most loved beers in the world.

Carlsberg

Carlsberg is one of the largest brewery groups in the world with a clear and distinctive logo.

The predominant colors in the logo feature green, white, red and gold to signify energy, passion, purity, excellence and the rich tradition that the brand has inked as their own to this day.

Stella Artois

Stella Artois is one of the oldest breweries in the world, and it has been in operation since in 1366.

Surprisingly, the brewery has not altered its logo largely from the very original concept.

It still retains its authenticity and seeing it will give you the desire to have a sip of the sweet and refreshing taste of the liquor.

Check out these 6 popular crowd sourced logos!

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If you are fretting about the cost of a potential rebranding effort or trying to decide if a few hundred dollars is worth the cost of a logo don’t feel as though you are getting ripped off. It’s guaranteed that there are large corporations that have spent far more money on logos than you have. A logo is extremely important for website and for a business and the cost of a logo is heavily contested amongst industry professionals. For the world’s largest companies, any budget is justifiable and for industry designers landing one large client could keep them in work for a lifetime. Large companies are prepared to spend especially when they are guaranteed that a logo will be valuable to their business and help their brand sky rocket to the top. It is this line of thinking that has definitely worked to create some the most expensive logos in the world.

We have created a list of some of the five most expensive logos ever developed. Most of these logos come from worldwide organizations and companies who signed a blank check to get logos that would convert. Here are the five most expensive logos in the world:

BBC:

The BBC underwent a logo redesign in the year 1997. While many people criticize the BBC for spending money on its operations and are a variety of different other pursuits, their rebranding effort is perhaps one of the most expensive aspects of BBC operations. The BBC had a traditional style logo that was displayed on many broadcasts and sometimes at the bottom of advertising. The current logo which was launched in your 1997 still continues to be displayed across BBC advertising, programming and more. The rebrand actually has one of the longest running times that of any other BBC logo ever created. Part of the reason why the BBC has been running the same monochrome logo since the year 1997 is that it cost $1.8 million to rebrand the network and to create just the logo alone. It may be some time before the BBC can actually find executives that will agree to a logo redesign after the last bill.

ANZ:

ANZ is a company that was founded in 1835 and currently operates in 30 countries around the world. The company’s logo was designed by M&C Saatchi and features three main pieces that distinguish the three core markets that the company is in. Although ANZ is still currently one of the largest banks in the world and the third-largest bank in Australia, they paid an astounding $15 million for their logo.

Posten Norge:

This company was founded in 1647 as a Postal Service for Norway. The company still operates today and under the same name. In the year 2008 the post office wanted to rebrand and created a modern logo with the help of a design studio. Tradition was extremely important and the logo had to incorporate elements of Norwegian coloring as well as some of the past logo influences. When the logo was finally created the bill totaled an astounding $55 million. That places it at number three for the most expensive logos.

Accenture:

Accenture decided to rebrand in the year 2000 after Andersen consulting got rid of their contract with the accounting group. Accenture was born as a result of the agreement and they needed a brand-new message to convey that they were moving forward. The goal of the logo redesign was to create an accent on the future  and the price of this rebranding effort was actually astounding considering the minimal changes that actually took place. Accenture may not hold the title for the most expensive logo of all time, but they are commonly referred to as one of the worst and most expensive rebranding failures of all time. The new logo was unimaginative and has been used since the year 2000. The shocking thing is that it came in at the tune of $100 million to create. This simple text logo with a quick accent on top looks like a logo that somebody could have made in an evening but with a price tag like this many design agencies are probably kicking themselves that they weren’t the ones with the contract.

Symantec:

The most expensive logo designing history isn’t one that we can measure and millions of dollars. When verisign rebranded itself as Symantec they wanted to make a statement. The major enterprise firm needed to change its standing in the market and begin providing solutions to mid-market leaders as well as major corporations. It may be tough for any other company to justify spending this much on its logo for some time and due to the costs associated with this rebrand, Symantec is heavily regarded as one of the most astounding rebrands ever. The total cost of this logo creation is estimated at around 1.28 billion dollars.

Your logo may seem like a bargain after all looking at these expensive logo design creations.

Check out how to capture a customer’s eye in this past post!

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