An example of a logo that has been criticized and considered not to be a culturally best logo is the Blackhawk’s hockey team logo. The logo depicts American Indian tribal leader – Blackhawk. It is an Indian head wearing face paint and feathers. Many people believe that the team’s logo is no better than the Redskins. It has been criticized for a number of times for caricaturing the Native Americans. Due to all the criticisms, it is clear that the logo is not culturally appropriate as some cultures finds in a bit offensive. But how could this have been avoided so that the team can have a culturally appropriate logo that will be accepted by all cultures?

Consider the following tips to design a culturally best logo.

Wise Choice of Symbols

A bigger part of the controversy that usually mar logos considered not to be culturally appropriate usually lies in the symbols used. A culturally appropriate logo should not use or have symbols that other cultures might consider to be offensive. The Blackhawk logo that is considered culturally inappropriate. That’s because it features a head wearing feathers and face paint just like the American Indian tribal leader Blackhawk.

The choice of symbol for the logo, in this case, is very specific. It can be construed to have targeted the native Indian communities, even if it had pure and sincere intentions of doing so. It would be a good idea to use a more neutral symbol that might not appear offensive to other people. This is because the logo has been considered not to be culturally appropriate.

The Color Choice for the Best Logo

The color is always an integral part of every culture. Different countries and regions have colors to which they cherish and upon which they draw their inspirations from. To create a culturally appropriate logo, it would be prudent to choose the right colors that will be in tandem with the cultures of the target audience. Additionally, colors that might create controversy or which hold bad memories as far as the concerned culture should always be avoided at all costs.

Make use of Prominent Features

Using prominent features or landscapes in the logo design will make it appear more culturally appropriate. This contributes the proper choice of symbols in designing a culturally appropriate logo. This might include the use of geographical features such as lakes, mountains, rivers as well as native animals such as Bear, Kangaroo, etc.

When such features are used, it will be easy for the people to recognize easily. Also, it will be easy for people accept the logo because it contains features that they consider as part of their culture. An example of a logo that uses both a native animal and a natural feature is the Toblerone logo. Toblerone is a region in Switzerland, near Bern City and it is believed that this is the place where chocolate originated from.

The logo features the prominent Mount Matterhorn as well as a white bear. This is culturally appropriate since the mountain is native to the residents and nobody will ever find it to be culturally inappropriate.

Choice of Words

The choice of words is another important factor to consider when designing a culturally appropriate logo. The wording in the logo is especially important if you intend to have a tagline or name in one of the local dialects. The world is comprised of different ethnicities and dialects. Its important for you not to use wording which might be considered by another community as culturally inappropriate.

One word may make sense in one dialect but be totally offensive when seen by another community. Though such cases are rare, you should always be cautious, especially when you have to use the various dialects in the native languages in your designs.

Most logo designs in the present times will be considered culturally appropriate. But it still pays to be cautious and take the necessary precautions. This is to ensure that you don’t end up with a logo which will upset some people due to your choice of symbols, patterns, colors and wording. This is why you should take note of these four tips so that you culturally appropriate logos. This way you can also avoid being attacked for targeting a particular culture with your designs.

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Most of the white collar jobs seem to offer very little regarding rewards other than the monetary aspect. If you are looking to pay your bills, then the daily grind might be sufficient, but if you want something more fulfilling and inspiring, then you will have to look for a career which will offer you with more than just what the daily grind has to offer. The graphic design industry offers you with an alternative route to getting more fulfilled in your career with exciting remunerations compared to what you may have gotten the blue chip companies.

The daily challenges and the constant demands to produce quality results are some of the attributes that make a career in graphic design more endearing and appealing to those who are keen on getting ahead with their professions in life. Here are some of the reasons why being a graphic designer might as well be the best thing that will ever happen in your life-:

Impressive Salaries

There is a wide salary range for graphic designers with those who are just starting out earning the least. As one advances in skills and experiences, the salary also keeps on increasing. But before you argue this happens in every other profession, the graphic design industry is unique in a number of ways and which will ultimately add to the final perk that a designer will carry home.

It is important to realize that billions of dollars are spent in marketing and advertising each and every year and there would be no marketing or even advertising if graphic design were not there. Hence, so long as businesses need to marketing, branding and advertising, the graphic designer will always have work, which will be well remunerated because the clients want quality work.

Potential Career Growth

A career in graphic design has enticing prospects for one to advance in their careers and build very impressive portfolios. Being a challenging profession, there is a lot to learn and experience once one is done with the basic education. You get a chance to meet and interact with different personalities, and you also get a chance to work on wide and diversified projects, all of which will help you become a better and more fulfilled graphic designer.

Wide Range of Industry Sectors

A career in graphic design will open a plethora of doors for you and enable you practice your trade in a wide range of industry sectors. You will be at liberty to choose whether you want to branch out to advertising and marketing, web design or you want to major in corporate brand identity. With such a wide range of choices to make, you will be at liberty to choose the one that appeal to you the most and which you believe will give you the greatest satisfaction. Besides, you are not limited in practice, and you also have the freedom to practice in more than one field, thus increasing your versatility and value as a graphic designer.

Challenging and interesting assignment

One beautiful thing you will love with a career in graphic design is that there are no two projects that will be the same. For every project, you will be working with a completely new set of demands and conditions and probably new clients as well. Every day will be a unique day where you will be required to make fresh decisions in coming up with the various designs. Due to this challenging while at the same time interesting nature of assignments, a career in graphic design will never leave you feeling bored at work since you will be working on something interesting each and every day.

Self-Fulfillment

Self-fulfillment is not just important for the sake of your satisfaction at work, but also, it affects other areas of your life. When you are self-fulfilled, you are happy to the fact that through your skills, you were able to make a difference to your clients and the world around you in general. A career in graphic design is one of the most self fulfilling careers you will ever come across. You deal with practical clients, and every project is a chance for you to make a difference and make the client meet their objectives. When your clients come to you and express gratitude for what you did for them, this makes you feel fulfilled and really happy that you did what you did.

Easily be your own boss

Most people dream of being self employed. They admire the freedom and the earning potentials that come with self-employment. However, this is not a familiarity you will find with most of the other careers. However, with a career in graphic designs, once you have gained the experience, skills and the connections to clients, you need nothing else to start your own company or start freelancing on the internet. Therefore, if you have ever dreamt of being your own boss, then you need to think deeply about choosing a career in graphic design.

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It is common for most businesses in the pet industry to have a logo for pet business as the face of their business. The logo is the first thing that people see and is what they will use to remember the business. When creating a log for a pet store, many businesses spend a lot of time and resources to ensure that they end up with the perfect pet logo.

Effective pet logos should show the potential clients what the business offers in just a single glance. To make this kind of a logo, there are a number of considerations which must be taken by the designers. They are as follows-:

Easily recognizable

When it comes to creating an effective pet logo, simplicity is very important. The logo should be designed in such a manner that a customer will be able to recognize it anywhere, be it online or in printed materials. Since such a pet logo will be easily recognizable, it will also be easy for the customers to remember most of the time, increasing their likelihood of purchasing from your store compared to other pet stores around.

Additionally, most of the great logos in the world will reveal to you that they are very simplistic in design, yet have done marvelous jobs at promoting and enhancing the brand of their companies. Take, for instance, Apple, McDonald’s, Baskin Robins, Google, CNN, etc. They all have simple, but effective logos.

Make it Unique

For the pet logo to be recognizable and memorable to your current clients and the potential clients, it has to be unique to stand out from the rest. It is imperative to remember that people have a short span of attention and by presenting them with a unique logo, they are likely to give it more attention compared to other business with generic logos that doesn’t inspire any uniqueness. A good pet logo should have the ability to create an instant and memorable image in the minds of your potential clients and pass over the central marketing message in an instant.

Consider the scale of the logo

In the present times, logos are not just for use on the pet business website alone. The pet logo is likely to be used in printed ads, business cards, small signs, and stationery amongst other branding items. When considering a logo for a pet business, therefore, it should be scaled appropriately so that it will render perfectly in all the places that it needs to be displayed. Essentially, the logo should look good on digital formats as well as on printed media without any distortion or losing dimensions.

Pet logos look best in monochrome colors

Colors say a lot about the pet business and the choice of colors used in the pet logo should be done with very careful considerations. For instance, if you are dealing with pet grooming, pet foods, or a pet sitting business, then the color white on the logo would be an ideal one since it signifies cleanliness. The other potentials colors you can use for a pet logo design include the following-:

• Black and Grey – Shows elegance and authority. Ideal for pet rescue and animal care businesses.
• Red – in the pet industry, this is the color of action. It can be a good choice for a pet logo if the business deals with pet walking and pet foods to give an indication of vitality and energy of the products or services offered.
• Purple – always the color of royalty and will work well if the business deals with luxury pet products and services.
• Blue – blue shows trust and confidence, and it is ideal for a pet logo groomers, sitters and generally the care business.
• Green – indicates environmental friendliness and ideal for natural pet products.
• Brown – being the color of age and wisdom, it would be ideal if used on a pet logo for a pet business dealing in caring for the aged animals.
• Orange – shows creativity and recommended for a pet business selling innovative products or pet toys.

It is true that the choice of color will help in portraying the business’ personality and strong selling points, it is also crucial to remember that the pet logo looks fine in black and white. This is because there are certain occasions when you may need to use ads which might not be available in color but only in black and white. Additionally, there are times when printing in color would be unnecessarily expensive, and you will have to revert to black and white.

Other design elements

Other than color, there are other design elements of the logo which will speak volume about your pet business. For instance, the typography, the images and the shapes used are of paramount importance and should be used with a lot of intelligence to create a simple, unique and powerful pet logos.

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