Brand exposure is important and by getting a professional logo and then sharing it in the right places you can work at improving your brand recognition. By improving your brand recognition you can improve your sales. This is really the only way that your small startup can turn into a bigger, more successful business for the future.

Here are some of the top places you can use your logo as a small business to improve your brand awareness:

Social Media:

If you don’t have a social media profile, you should think of creating one now. The most successful online businesses have their own online profiles today. That’s because they can market products and services out to their target market cheaply and effectively. Using your logo in marketing materials and for your profile picture on social media is important. Once you have a logo finalized you should consider using it for your profile picture on Facebook, Linkedin, Twitter, and more.

Promo Items/digital advertising:

If you are building a banner ad or a print advertising spot, this is the perfect place to put your logo. If you put out a flyer or produce any kind of advertising online, you need to strongly consider including your logo somewhere on the same material. Without including your logo on print advertising or online advertising slots, you could be missing out on a prime chance for exposure. Including your ad in the bottom corner or as a main part of the advertisement if you are a new company, is a great idea.

Packaging:

Your logo is a must on your packaging. If you are selling a product that will be in retail locations or even a product that will be sold/shipped from an online store, you need to include your logo in the packaging. Logos on packaging are a fantastic way to improve your brand recognition. That’s because even if someone happens to see the box your product was shipped in located in someone’s recycling bin, this can show your product is being used in their local market. Packaging gets people excited to try your product. With a logo that shows your business culture, you could potentially influence a purchase.

Emails:

If your company uses email marketing or sends out any kind of email newsletter, you need to include your logo into the template for your emails right away. Showcasing your brand in any email message is a fantastic way to increase brand awareness. It can also help to improve the way that people feel about your brand. A customer or potential customer can see your logo whenever they get new news about your company. You can also influence their opinion of your logo or branding by showcasing different deals or offers with your logo distinctly displayed.

Webpage:

A logo must have a place on your company webpage. Including your logo on company webpages is essential for your logo to reach an international audience. You can go a step further as well and index your page with Google business. This will ensure that your logo comes up every time someone searches for basic info on the search engine about your company, but doesn’t visit the main page. A logo can be a big part of a webpage. Any small business needs to take advantage of displaying one on their home page/ throughout their pages. Even blog pages and businesses that are entirely based on the web know the value of branding. They also have strong logos distinctly displayed across their posts and main page content. Following this kind of visibility can only bring you success in brand awareness.

Business cards:

A logo displayed on a business card is a very professional move that is great for expanding your industry contacts. Many of the world’s top executives carry business cards that showcase the professional logo design of their company. Any small business needs to showcase their logo on business cards. Imagine being able to improve your brand awareness by showcasing your business cards at trade shows. People would be passing by and anyone could pick up your business card! By displaying your logo on your business card it becomes more than just a tool for contact information. It becomes a promotional tool as well. With a unique business card design as well as a trendy logo, you can really make an impact as a small business.

Keep these top areas in mind when you are thinking of where to put your logo. If you are in the early stages of your business and you need to increase brand awareness, don’t forget to take advantage of all of these spaces and more!

Check out this article on who needs a logo!

The post Small Business Guide: Where to Use Your Logo appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

It is of paramount importance that every business or brand has a persona. The personality exhibited by a business is what will lead to concrete connection between them and their customers. It is difficult for any business to have a loyal following or brand to develop fanatic fan base unless their personality is in tandem with those of their customers.

Fortunately enough, it is possible to give any business personality and make it connect better with the audiences for brand enhancement and eventual growth of the company. Use these tips to inject business personality in any brand you have in mind.

Use a consistent voice

The essence of injecting personality into your business is to make your consumers feel that they are dealing with a real human being and not just a name or a brand. One way of achieving this is to have a consistent voice that is replicated each time the customers come into contact with your business.

For instance, if your company employs the use of a jovial mood or a lighthearted approach when doing business, then using jokes and humor in the business will be more appropriate. This should not just be reflected in your website and other marketing materials alone, but also across the major channels where you get to interact with your clients such as the social media platform.

Inconsistent voice will do nothing but confuse the customers who prefer to deal with people, brands and businesses they can trust. Additionally, being inconsistent might portray an erratic personality, and this might make people keep their distance from your business. Therefore, a consistent voice is important when building your brand personality.

Respond to customers and followers as soon as possible

The other way to create an instant brand personality for your business is always to be prompt in your response whenever an inquiry or a comment comes in from the social sites. You have already given a voice to your business and consumers now know that there is a real person behind the logo or the site they are purchasing from.

You will soon start to receive question seeking further information or more details on the products and service you offer. This is an excellent chance to utilize the brand voice in creating a cohesive business personality by responding to your customers and followers in the shortest time possible.

In this manner, your customers or followers will feel engaged and important, and you will portray the brand as an organized entity that can be relied upon for quality products and services. Eventually, you will be successful in injecting the right brand personality to your business.

Be friendly to other brands

Through the social media, it is possible for your brand to be friends with other brands and companies. This is crucial when it comes to enhancing your brand personality. It is because you will surround yourself with likeminded brands and business hence your consumers will not feel distracted when interacting with you.

The other reason for being friendly to other businesses and brands when building your brand personality is that consumers also pay attention to those whom you interact with, and they will be interested to see that you are not behaving like an island by isolating yourself from the rest. Therefore, make friends with other brands and business if you want to enhance your brand personality.

Where is the home of your brand or business?

Brand personality can’t be realized if the business brand has no home. A home is where followers, fans, consumers, and clients can come to when they need to know more about the company and its products and services. In most cases, the home is usually the company blog.

A blog gives you the chance to post great content to reflect on your brand’s voice when providing useful information to your consumers and fans. You can also engage with the consumers on the blog when they comment on your posts and within a very short time of doing so, you will realize a positive improvement in your brand personality.

Other businesses and brands prefer to use the social media to create a home but such platforms are limiting, and you can’t do a lot with them compared to your business blog.

Use video and images to express the business or brand personality

Using relevant images and videos on your website and across various marketing materials is a sure way of creating a brand personality. This is because videos and images allow you to add visual dimension to your business and based on the content, consumers can have useful insights on what your values and principles are as a brand. The brand personality will thus be shaped very much by the kinds of videos and images you share with your consumers and followers.

Check out branding 101 on how you can get started with a new brand today!

The post How to Give any Business or Brand Instant Personality appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.