New Logo Business Tips
When you are tasked with designing a logo for a new business, you have more on your hands than just merely coming up with a logo for the business. The basis of the logo design for a new business will set the tone right for other branding endeavors of the business. Hence, it is imperative that as the designer, you to take all the necessary steps to ensure that you set the business on the right path to proper branding with the logo design.
The logo is likely to be the company’s first impression and it will have an impact on the perception of the new business’s brand which in turn will inform the purchasing decision as well as the overall attitude that the potential clients will have about the business.
The society we live in is painted with logos everywhere, and this can make designing a logo for a new business to be a bit challenging. Even little kids who can’t speak yet can identify their favorite products by just looking at the logos. Thus, making a logo for a new business requires more than just coming up with a shape and a name then calling it a logo.
However, this should not be a distressing task if you know what is needed to make a good logo. If you plan on embarking on the challenging journey of making a logo for a new business, keeping the following in mind will make the process simpler and help you create a killer logo for the new business.
The first important aspect of a logo for a new business is its uniqueness. The world is full of copycats, and it is the duty of the logo to be distinguishable from the crowd and can attract the attention of the target audience. It is imperative that you avoid the urge to come up with imitations or try to copy a concept that has been used now and again until it is no longer appealing.
However, you need to have in mind that avoiding imitations is not the only way to create a unique logo for a new business. You have to think out of the box and come up with something entirely different if you want to create a unique logo.
A look at some of the most successful logos in the world will reveal to you one pronounced feature preset in all of them: Simplicity. Big household names like Coca-Cola, Nike, McDonalds and Apple all have a very simple logos, clearly and smartly designed and are also remembered easily by many.
It is crucial that you to take a clue from these giants and ensure a great deal of simplicity when creating a log for a new business. This is the only way to ensure that the logo will stick in the minds of the target market, thus making it be remembered easily and helping in creating a long lasting brand for the new business.
The Color Choice
While creating a logo for a new business, you need to consider all the aspects of branding before you start coming up with the designs. The color choice of the logo is thus such an important aspect when creating a logo for a new business. It is the color that will ultimately determine if your logo will be visible among the millions that are already in existence. And since the potential clients and customers are visual beings, they will perceive color differently by giving it various emotional meaning.
Therefore, it is important to have in mind that since different colors pass different meanings, you need to use the colors which will pass or accentuate the particular marketing message intended for the target audience. It thus calls for having a good understanding of the graphics design color theory.
When you design a logo for a new business based on trends, the appeal of the logo will last for as long as the trend lasts. Once the trend is over, you may think about making a new logo once again. To avoid this quagmire in graphics design, you should base your design of the logo for a new business on solid design principles and avoid every urge to be trendy or follow some fad that seems hot right now.
It is also important to have in mind the various platforms on which the logo will be used. When designing a logo for a new business, the logo should have the versatility to be scale up and down, embroidered, screen printed, displayed on desktop and mobile devices amongst others.
In this manner, you will not limit the ability of the business to use the logo for marketing and branding purposes on the various platforms. As the designer, you should think about this beforehand and not wait to be reminded by the client.