Expensive logos from all around the world

If you are fretting about the cost of a potential rebranding effort or trying to decide if a few hundred dollars is worth the cost of a logo don’t feel as though you are getting ripped off. It’s guaranteed that there are large corporations that have spent far more money on logos than you have. A logo is extremely important for website and for a business and the cost of a logo is heavily contested amongst industry professionals. For the world’s largest companies, any budget is justifiable and for industry designers landing one large client could keep them in work for a lifetime. Large companies are prepared to spend especially when they are guaranteed that a logo will be valuable to their business and help their brand sky rocket to the top. It is this line of thinking that has definitely worked to create some the most expensive logos in the world.

We have created a list of some of the five most expensive logos ever developed. Most of these logos come from worldwide organizations and companies who signed a blank check to get logos that would convert. Here are the five most expensive logos in the world:

BBC:

The BBC underwent a logo redesign in the year 1997. While many people criticize the BBC for spending money on its operations and are a variety of different other pursuits, their rebranding effort is perhaps one of the most expensive aspects of BBC operations. The BBC had a traditional style logo that was displayed on many broadcasts and sometimes at the bottom of advertising. The current logo which was launched in your 1997 still continues to be displayed across BBC advertising, programming and more. The rebrand actually has one of the longest running times that of any other BBC logo ever created. Part of the reason why the BBC has been running the same monochrome logo since the year 1997 is that it cost $1.8 million to rebrand the network and to create just the logo alone. It may be some time before the BBC can actually find executives that will agree to a logo redesign after the last bill.

ANZ:

ANZ is a company that was founded in 1835 and currently operates in 30 countries around the world. The company’s logo was designed by M&C Saatchi and features three main pieces that distinguish the three core markets that the company is in. Although ANZ is still currently one of the largest banks in the world and the third-largest bank in Australia, they paid an astounding $15 million for their logo.

Posten Norge:

This company was founded in 1647 as a Postal Service for Norway. The company still operates today and under the same name. In the year 2008 the post office wanted to rebrand and created a modern logo with the help of a design studio. Tradition was extremely important and the logo had to incorporate elements of Norwegian coloring as well as some of the past logo influences. When the logo was finally created the bill totaled an astounding $55 million. That places it at number three for the most expensive logos.

Accenture:

Accenture decided to rebrand in the year 2000 after Andersen consulting got rid of their contract with the accounting group. Accenture was born as a result of the agreement and they needed a brand-new message to convey that they were moving forward. The goal of the logo redesign was to create an accent on the future  and the price of this rebranding effort was actually astounding considering the minimal changes that actually took place. Accenture may not hold the title for the most expensive logo of all time, but they are commonly referred to as one of the worst and most expensive rebranding failures of all time. The new logo was unimaginative and has been used since the year 2000. The shocking thing is that it came in at the tune of $100 million to create. This simple text logo with a quick accent on top looks like a logo that somebody could have made in an evening but with a price tag like this many design agencies are probably kicking themselves that they weren’t the ones with the contract.

Symantec:

The most expensive logo designing history isn’t one that we can measure and millions of dollars. When verisign rebranded itself as Symantec they wanted to make a statement. The major enterprise firm needed to change its standing in the market and begin providing solutions to mid-market leaders as well as major corporations. It may be tough for any other company to justify spending this much on its logo for some time and due to the costs associated with this rebrand, Symantec is heavily regarded as one of the most astounding rebrands ever. The total cost of this logo creation is estimated at around 1.28 billion dollars.

Your logo may seem like a bargain after all looking at these expensive logo design creations.

Check out how to capture a customer’s eye in this past post!