Graphic Design Trends to watch out for in 2016
The graphics design industry is always evolving. 2015 was a great year for many designers. There were lots of design inspirations as people tried to explore new concepts in a bid to enhance quality and productivity. We also can’t fail to mention that many designers seemed to incline towards the adoption of design styles and trends that existed in the yester years.
For instance, the concept of retro design seemed to be picking up steam with the application of techniques that were used way back in the 60s, 70s, 80s and early 90s. As we get into 2016, we can only see a continuation of some of these trends as well as the discovery and adoption of new ones. From a designer’s perspective, here are some of the graphic design trends to watch out for in the year 2016-:
2015 saw more and more shapes coming into life through background, icons, logos and repeated patterns. This can only be expected to gain momentum in 2016 as it is apparently becoming more important for companies and organizations to create iconography that is appealing to the eye and which will be strategic to the marketing and brand awareness of the companies. This trend in shapeshifting is already evident when you look at the Tokyo 2020 Olympics logo, Windows 10 icon, Airbnb and a few others.
Infographics and custom illustrations
For the last few decades, people have enjoyed the use imagery and illustrations, but it can now be safely said that the trend is fast dying out as it is being replaced by the versatile and more efficient custom illustrations. The use of stock photography is dead. People are looking for more originality and authenticity in the illustrations. Originality is king, and people are keen on finding out what sets their companies apart then use it to market their products and services.
The entry of Google fonts in the world of typography has already made a significant change in the design world, and it can only be expected that this trend will continue well beyond 2016. Designers are no longer constrained to outdated web compatible fonts because they have a wide assortment of choices. This is of fundamental importance since fonts play a very great role in both web and graphics design.
The trend as far as color scheme is concerned is revolving around the use of bold and rich colors. Designers are getting more adventurous with each passing day on playing out with these colors to come up with stunningly beautiful designs. The interior design world is already taking a lead with the use of these colors, and one might be made to believe that we are going back to the eighties.
Many people thought that the concept of flat design was some fad that would come and go. Surprisingly, it has maintained a strong upward move because it is offering relief to the traditional design concepts. It has introduced a whole new thing that designers were not aware of, and with the great results already being seen, it can be expected that the trend will increase in 2016. Many designers are warming up to the “fad” due to the quality and the versatile options it possesses.
Digital Design Graphics and Marketing
The influence of digital design marketing is expected to grow exponentially in the year 2016, especially in the marketing arena. DIY graphic tools are becoming more popular by the day and outlets like Instagram are making it easy for businesses and designers to reach huge audiences through digital design.
Increase in the growth of advertising design
Marketers are becoming more aware of the influence of visuals in marketing, and since they are not expert designers, they don’t want to go it alone. This has led to the growth of what is now known as Advertising Design where marketers are working hand in hand with designers to make their marketing more effective. With this, it is only expected that the demand for designers by marketer will be on a strong upward trend in 2016 and beyond.
Rise of Monochromatic Schemes
Monochromatic schemes are also expected to become more popular in 2016. Many designers have shown a strong incline towards design that use different shades of the same color. It doesn’t just create an awesome coherence in the designs, but also leads to bold and sound designs. This is a trend that started in late 2012, but with the increased adoption by many designers, we can only expect that 2016 will see more people adopt the use of monochromatic schemes
These are just but a few of the trends we expect to see in 2016. There are others still, but as designers, the best we can do is to position ourselves and be ready for anything that can enhance our creativity and make us serve our clients better.