No matter what kind of business you have, there is one thing that you can’t do without: is your logo. It’s the face of your company.
You’ll put it on everything from your merchandise to your website. So, you need a design that someone can look at and instantly connect to your business. Can you afford a designer who can do all that?
It can be hard if you’re a small startup company. The good news is that it’s not unheard of to make one yourself. To help you make a successful logo that your business can be proud of, here are a few tips you should keep in mind.
1. Consider Using a Logo Maker
If you have no clue where to start with making your logo, there is no shame in starting with a logo maker. They often have a lot of nice-looking templates you can use to give yourself a little direction on which way to go with your design.
You can bring up a template in one of these programs and then sketch around it by adding or subtracting from it.
2. Keep it Flexible
Whatever design you go with, it needs to be flexible. Meaning it needs to look the same no matter where you use it. You don’t want to have one logo for your full website and then have a different one for your mobile one.
Your logo has to be something that anyone can recognize and associate with your company. It’s hard to do that if you have three different ones. You can do a few variations if you have to but the overall look needs to be the same.
It’s also easier to apply it to all your stuff if the same logo that’s on your site is on your merchandise as well.
3. Be a Minimalist
When creating your logo it’s a good idea to adopt the less is more method of looking at things. If your logo is too cluttered and busy, your audience won’t know where to focus their attention.
They need to be able to look at your logo and know what it means. If you have a lot going on or rely too much on one thing then the message may get lost.
For example, if you have a ton of color and the colors are needed to understand the logo. Your message will be lost if ever comes the time that a customer sees it in black and white.
Besides, having a sleek and simple design is a huge trend in the world of logos at the moment.
4. Be Trendy… or Not
Speaking of trendy, there are several trends that you can try out when making your logo. Many companies have been going with color gradients. Some use a lot of geometric figures.
Whatever you decide to do, be a little careful. If you go too trendy it will put a sort of an expiration date on your logo. You don’t want it to become irrelevant in a few years because you went too deep into trends.
5. Utilize Colors
Colors are one of the biggest things that you need to consider when making your logo. They can convey meaning and instill different emotions in your audience. Blue makes them calm, red is passionate and high-energy, orange makes you happy but also hungry. There are a million options.
Make sure your colors tell your company’s story the way you want it to. Again, also think about how your logo will look when viewed in black and white. As much as a logo is dependent on color, you don’t want yours to be so dependent that the entire message is lost when the color is gone.
6. Avoid Cliches
Going with trends is fine, but you don’t want to jump on the bandwagon to the point where you’re just doing what everyone else is doing. If you do that, then your logo will blend into the crowd.
This is something you don’t want because then it’s no longer recognizable. Even worse, your audience could start to confuse you with other companies.
You can, however, look at what other people are doing and use it as a stepping stone for ideas. But don’t follow them completely! After all, you don’t want to get marked for plagiarism.
7. Choose A Custom Type
One of the easiest ways for you to be unique is to have a script logo with your own custom typing. This will take a bit more work, but it’s worth it. For one, it can draw in an audience and help them recognize you. Think Coca-Cola.
Also, having original lettering can keep your logo from getting stolen. If you go with unoriginal type then it will be easy for a designer to figure out what font you’re using and copy it. It takes a lot more skill to forge lettering that’s unique to your company.
What Makes a Successful Logo
No matter what kind of business you run, you’re going to need a unique logo that can help your target audience recognize you. You’re going to be putting it on everything associated with your business after all. While you can hire a graphic designer to come in and do the job, it can be hard to do that if you’re a startup.
Use the tips that you’ve read here to make sure that you have a successful logo to market your company.
Looking for logo design software to help you in your creation process? We can help you. Check out our design program.