creative logos

Did you know that adding color to a logo can increase brand recognition for up to nearly 80%? That’s because our brains are designed to remember colorful items easier and quicker.

Based on this fact, you definitely need to pay attention when designing the logo for your next business. A logo is not only an icon displayed at the top of your website, but it’s also a way your clients can remember your products and services for the rest of their lives.

But how to design creative logos? And from where to get inspiration?

Well, the best way to come up with good logo ideas is to take a look at time-tested and hugely popular logos from famous brands. Keep reading to find out more about them and to get inspiration for creating yours.

5 Examples Of Emblematic And Creative Logos To Inspire You In 2019

It’s paramount to carefully consider the logo design process because you will eventually have to stick with it forever. You will probably make small adjustments to your logo in the upcoming years, but the basic concept needs to stay the same.

Check out the following logos to get insight.

1. Nike’s Simple Swoosh

Can you believe that Nike’s famous swoosh logo has been designed back in 1971 by Carolyn Davidson? She was a student from Portland and received lifetime recognition from Nike for her masterpiece.

The main advantage of this logo consists of its simplicity. This swoosh gives the impression of speed, sporting activities, and freedom. No wonder why Nike’s motto is “Just do it!”. At the same time, this logo also looks like the mark you’d make after an activity or item in your checklist when you completed it. Some people look at the Nike logo as the emblem of the productive people.

What we can learn from this logo is that simple icons work, as long as they describe your brand and the scope of your business. At the same time, simple logos are also the easiest to remember.

2. Steve Jobs’ Apple

The Apple logo can be recognized all over the world, whether you’re from China, Pakistan or Uruguay. This simple logo of fruit has been around for decades and encountered a few adjustments along the way, but its core principles remain the same.

Although an apple has little to do with technology (the scope of Apple business), this emblematic logo left a long-lasting impression on everyone’s mind. Whether it’s a black apple on a white background or vice-versa, you know that the product in question is made by one of the largest IT companies in the world.

How can the Apple logo inspire you? It’s easy – think outside the box! Come up with a simple icon of an object which might or might not represent the nature of your business, but which can be easily recognizable when your business takes off.

3. Under Armour’s Athlete

Under Armour is a top business focused on sporting goods and accessories. It makes fitness equipment, backpacks, bags, sports accessories, clothing items, and more. What makes the Under Armour logo so special can be discovered if you take a closer look at it.

First of all, the logo looks like a representation of an athlete with his big hands overhead and sculpted, strong legs below. Since this company focuses on fitness equipment, the icon makes a lot of sense.

At the same time, a closer visual inspection of the logo also reveals the letters “U” and “A” combined together. These obviously stand for Under Armour and lets you know the cleverness of the logo. You can do something similar for your business. Find a way to combine some of the letters in your business’ name or how to make them integrate in an ingenious and unique manner.

4. Mercedes’ Triangle Star

Mercedes doesn’t need any introduction as it’s one of the most famous car companies in the world. Mercedes is also synonymous with luxury cars and you can see that in the design of their logo.

The triangle star accurately represents the company’s motto such as “dominance over air, land, and sea”. This company’s mission is to create automotive products and vehicles which impress the customer and easily surpass the competition. The Mercedes logo emanates dignity, nobility, and superior comfort.

Depending on the nature of your business, you can also implement various classical shapes such as stars, triangles, circles (see the Olympic Games logo), etc. You can also decide whether to display the name of your business underneath or just let the icon speak for itself.

If you just started your business, you might want to also display some words next to your logo to help clients remember you easier. When your business takes off and your products become more popular, you might decide to drop the wording and use just a simple icon to reflect your brand.

5. Starbucks Badge-Like Logo

The last one in our list is the famous logo from Starbucks. This company makes one of the most popular coffee in the world and it’s known all over the globe. The siren in the Starbucks logo has been around since 1971 and it received little to no adjustments along the way.

This logo is a little more complex because it incorporates an image and two words. It’s shaped like a circle and it looks like some sort of badge, giving it an authentic vintage feel. You can draw inspiration from this type of logo and come up with a few keywords accompanied by a clever image. You can also have your entire logo shaped like a badge, especially if your business focuses on vintage/old-school products and services.

What’s Your Favorite Logo?

These are just 5 excellent creative logos to get you started. If you’re not a professional logo designer then why not working with one? We design logos for a living and can’t wait to collaborate with you.

Check out our tools of the trade and see how we design logos in our screenshot section. Once you have been inspired, contact us to discuss more about your logo design needs!

successful logo

No matter what kind of business you have, there is one thing that you can’t do without: is your logo. It’s the face of your company.

You’ll put it on everything from your merchandise to your website. So, you need a design that someone can look at and instantly connect to your business. Can you afford a designer who can do all that?

It can be hard if you’re a small startup company. The good news is that it’s not unheard of to make one yourself. To help you make a successful logo that your business can be proud of, here are a few tips you should keep in mind.

1. Consider Using a Logo Maker

If you have no clue where to start with making your logo, there is no shame in starting with a logo maker. They often have a lot of nice-looking templates you can use to give yourself a little direction on which way to go with your design.

You can bring up a template in one of these programs and then sketch around it by adding or subtracting from it.

2. Keep it Flexible

Whatever design you go with, it needs to be flexible. Meaning it needs to look the same no matter where you use it. You don’t want to have one logo for your full website and then have a different one for your mobile one.

Your logo has to be something that anyone can recognize and associate with your company. It’s hard to do that if you have three different ones. You can do a few variations if you have to but the overall look needs to be the same.

It’s also easier to apply it to all your stuff if the same logo that’s on your site is on your merchandise as well.

3. Be a Minimalist

When creating your logo it’s a good idea to adopt the less is more method of looking at things. If your logo is too cluttered and busy, your audience won’t know where to focus their attention.

They need to be able to look at your logo and know what it means. If you have a lot going on or rely too much on one thing then the message may get lost.

For example, if you have a ton of color and the colors are needed to understand the logo. Your message will be lost if ever comes the time that a customer sees it in black and white.

Besides, having a sleek and simple design is a huge trend in the world of logos at the moment.

4. Be Trendy… or Not

Speaking of trendy, there are several trends that you can try out when making your logo. Many companies have been going with color gradients. Some use a lot of geometric figures.

Whatever you decide to do, be a little careful. If you go too trendy it will put a sort of an expiration date on your logo. You don’t want it to become irrelevant in a few years because you went too deep into trends.

5. Utilize Colors

Colors are one of the biggest things that you need to consider when making your logo. They can convey meaning and instill different emotions in your audience. Blue makes them calm, red is passionate and high-energy, orange makes you happy but also hungry. There are a million options.

Make sure your colors tell your company’s story the way you want it to. Again, also think about how your logo will look when viewed in black and white. As much as a logo is dependent on color, you don’t want yours to be so dependent that the entire message is lost when the color is gone.

6. Avoid Cliches

Going with trends is fine, but you don’t want to jump on the bandwagon to the point where you’re just doing what everyone else is doing. If you do that, then your logo will blend into the crowd.

This is something you don’t want because then it’s no longer recognizable. Even worse, your audience could start to confuse you with other companies.

You can, however, look at what other people are doing and use it as a stepping stone for ideas. But don’t follow them completely! After all, you don’t want to get marked for plagiarism.

7. Choose A Custom Type

One of the easiest ways for you to be unique is to have a script logo with your own custom typing. This will take a bit more work, but it’s worth it. For one, it can draw in an audience and help them recognize you. Think Coca-Cola.

Also, having original lettering can keep your logo from getting stolen. If you go with unoriginal type then it will be easy for a designer to figure out what font you’re using and copy it. It takes a lot more skill to forge lettering that’s unique to your company.

What Makes a Successful Logo

No matter what kind of business you run, you’re going to need a unique logo that can help your target audience recognize you. You’re going to be putting it on everything associated with your business after all. While you can hire a graphic designer to come in and do the job, it can be hard to do that if you’re a startup.

Use the tips that you’ve read here to make sure that you have a successful logo to market your company.

Looking for logo design software to help you in your creation process? We can help you. Check out our design program.

questions to ask when designing a logo

Wondering which questions to ask when designing a logo?

Though every design may be different, the questions you ask customers should remain the same. You must know critical details before you begin any logo, and they’re the same set of details no matter which customer you’re dealing with.

The problem that novice designers face is they don’t know which questions to ask. After all, what information is crucial and which is just convenient to have?

Because the price of a modern logo falls between $200 and $500, your margins are already pretty slim. You can’t waste time dawdling around. You’ve got to get straight to the point.

Don’t worry, we’ve got your back. The sections below pinpoint the critical details you must know to satisfy your client with every logo you present. When you’re ready to trim the fat from your design process and save yourself valuable time, read on.

Questions To Ask When Designing a Logo

We know you’re chomping at the bit to dive right in. But before you begin, make certain you’re prepared for the project ahead. It’ll ensure you speed up the overall process.

Have you read the latest logo design news? What about watched the latest logo design tutorials? If you’ve already done both, great; let’s move on to the questions.

Now keep in mind the following are seed questions. You can always personalize them to better suit what you’ve already learned about your client.

1) How Would You Define Your Brand?

Let’s start with a quick and dirty explanation about branding. When we use that word, what we’re really talking about is a company’s public face. In other words, how do customers and the world at large view that company?

For example, how would customers describe Coca Cola? They might use words like “refreshing” or “delicious.” They might use phrases like “America’s number one choice in soft drinks.”

They probably wouldn’t describe it as “Tooth rot in a bottle,” or “America’s number one enamel remover.” That’s because Coca Cola spends hundreds of millions of dollars each year on publicity and marketing campaigns. They know the value of public perception and branding.

Your logo must reflect what your client want’s her customers to perceive.

Is your customer’s company stylish? Sheik? Are they smart or savvy?

Here are a few follow up questions to ask your client. They’ll help you to better determine the lay of the land:

  • What beliefs and values does your company hold dear?
  • What 1 thing does your company do better than all your competitors?
  • What makes your company special?
  • What 3 words best describe your company as it stands?
  • What 3 words do you want customers to use to describe your company?

Remember to write down your client’s responses to all the questions in this article. Make her sign off on a copy to be certain you’re on the right track. That’ll ensure your client doesn’t change direction on you at the last minute and leave you holding the bag.

2) Do You Have Logo Examples to Emulate?

Clients often have an idea of what they want their logos to look like. Unfortunately, they don’t have your background. They haven’t learned the language they’d need to describe their vision.

Even if they did, they might not describe their vision accurately. To save both of your time, it’s easier to simply have them show you what they envision.

Be sure they give you at least three examples. You’ll need them to zero in their expectations.

Many clients act offended when you ask them to produce at least part of the labor. That’s especially true if you wait to tell them of your expectations. To get around this, send them a list of what you expect them to do before your first conversation.

You can include it in your Upwork profile, on your website, or wherever you plan to connect with prospects. It’ll also weed out prospects that don’t make a good fit and save you a major headache in the future.

3) Who is Your Competition?

Now it’s time to get a lay of the land. Your clients have told you what they envision. Now you must determine how their company fits into the industry at large.

The simplest way is to research the competition.

You already asked your client what sets her company apart. Now you need to visually show what sets her company apart. To do this, you need to know what other logos in the industry look like.

Cross-reference what you find with the information you learned about your client’s brand. Look for ways to set her apart.

Will a personalized feel differentiate your client’s company from the impersonal logos of her competition? Or perhaps it’s the use of contemporary fonts instead of the outdated fonts. Whatever it is, make her company visually stand out.

But what if your client doesn’t know who her competition is? Then, it’s time to learn how to perform competitive analysis. It’s a simple method that’ll help you track down her competition.

4) What Style Would You Like?

Don’t use those exact words or your client will stare blankly at you (or her phone if she can’t see you). You need to give her some choices and some examples. We suggest limiting her choices to the type of artwork in which you excel.

Also, be sure you know where she plans to use this logo. If you’re building a logo that’ll land on the face of a building, it’ll be different than one that’ll be used in ballpoint pens.

Be sure to ask specifically about social media. The top three marketing channels small businesses invest in are websites (54%), social media (51%), and email marketing (36%).

If your client uses social media, make darn sure the logo is optimized for it. It’s the number one overlooked aspect of the logo design in today’s digital age. Social media logos tend to be small and difficult to see, so make sure yours is clear and easy to read.

5) What are Your Brand Colors?

This may be the simplest question to ask your client. It’s also essential. You’ve got to match the logo to the rest of your client’s branding materials.

If you don’t, it sends customers mixed signals. Your goal is to create a confident, consistent public face for your client’s company. When you send mixed signals you’re telling customers your client’s company is chaotic and untrustworthy.

What’s Next?

Now that you know what questions to ask when designing a logo, you can finally put those restless hands to work. Ask your client the above questions and research her competition. When you finish, you can focus on the most important aspect of your job: getting creative.

We almost forgot to mention that there’s another way to cut down your design time. Use logo design software to cut down on repetitive tasks. Free up your time for more important things.

So long and good luck!

New Logo Templates coming soon…

 

New Logos COming Soon