{"id":3356,"date":"2015-12-29T16:18:51","date_gmt":"2015-12-29T16:18:51","guid":{"rendered":"http:\/\/logoez.com\/?p=3356"},"modified":"2018-04-20T12:04:53","modified_gmt":"2018-04-20T18:04:53","slug":"top-10-worst-logo-redesigns","status":"publish","type":"post","link":"http:\/\/www.logomaven.com\/blog\/logo-design\/logo-design-news\/top-10-worst-logo-redesigns\/","title":{"rendered":"Top 10 Worst Logo Redesigns"},"content":{"rendered":"

10 Worst Logo Redesigns<\/h1>\n

The decision by a company to redesign their logo is usually a serious one that requires a lot of\u00a0consideration. The established brands considering rebranding run the risk of alienating some of\u00a0their loyal customers while the less established ones may be moving too fast to rebrand before\u00a0they have a chance to evaluate the effects of their current logo. But such an uncertainty on the\u00a0possible outcomes of a redesign should never discourage a company from doing a logo\u00a0makeover.\u00a0Most of the big companies usually hire marketing professionals to oversee the entire redesign\u00a0process. Whereas some have managed to get impressive results with the new redesigns, some\u00a0redesigns became disasters thus a regrettable branding move by the businesses. Below are the top\u00a0ten worst logo redesigns conducted by various companies in the recent years-:<\/p>\n

Bacardi<\/a><\/strong><\/h2>\n

Bacardi is a world\u2019s famous rum brand. The company decided to redesign its logo to feature a\u00a0design that was used way back in the 1930s as a way of dramatizing the Cuban history. The\u00a0result of this logo redesign was a disaster since it ended up showing a roughly polished bat and\u00a0the font used to in the company name were also less rosy than the previous ones.<\/p>\n

\"worst<\/p>\n

Black Decker<\/a><\/strong><\/h2>\n

Black Decker is a popular appliance and tool manufacturer. It\u2019s attempts to rebrand itself,\u00a0including redesigning their logo’s went south by all standards. The new design is just plain and\u00a0boring, and many people have voiced their concerns with regards to this, but seemingly, Black\u00a0Decker is adamant to do something about it.<\/p>\n

\"worst<\/p>\n

YMCA England<\/strong><\/h2>\n

YMCA England is a charitable organization and whereas we are trying to focus on the failed\u00a0logo redesign attempts by businesses and other corporate organizations, the terrible failure of the\u00a0redesign by YMCA England is screaming too much to be ignored. The organization tried to\u00a0modernize its logo only to end with an ugly logo that was far much worse than the initial one.\u00a0The current logo looks more of an AC\/DC logo, entirely unsuitable for an organization of its\u00a0caliber.<\/p>\n

\"worst<\/p>\n

The Hershey Company<\/a><\/strong><\/h2>\n

Logos in the present times no longer have photo-realistic images of one of their products. The\u00a0Hershey Company had such a type of a logo hence it was necessary to redesign to reflect the\u00a0current trends in the design as well in the marketing world. In the process of modifying the logo,\u00a0they decided to do away with the last S, which was present in the first logo and this ruined\u00a0everything. It appeared flat and displayed apparent lack of maturity in the new logo redesign.<\/p>\n

\"worst<\/p>\n

Cole Haan<\/strong><\/h2>\n

Cole Haan is a men\u2019s footwear brand, but it is currently making steady inroads into the fashion\u00a0industry by introducing a variety of clothes, shoes, and accessories for both men and women. In\u00a0its rebranding process, it redesigned its original logo that was a simple logotype of Cole Haan\u00a0with a piece of a needle and thread in between. The current logo redesign is just a simple\u00a0logotype of \u201cCole Haan\u201d with the year of the establishment on a blue backdrop. Many people\u00a0think that they have relaxed their artsy charm in the new logo, and they are trying to ape the likes\u00a0of Calvin Klein and Ralph Lauren.<\/p>\n

\"worst<\/p>\n

Olive Garden<\/strong><\/h2>\n

Following a terrible marketing spell that led to the Italian restaurant raking in huge losses, they\u00a0decided on a major redesign aimed at attracting a younger and enthusiastic crowd. However,\u00a0their logo redesign ended up being flat with the faux-handwriting font appearing to be\u00a0unappealing to the intended target audience. The rebranding did not help them tap the new client\u00a0base they were hoping to get.<\/p>\n

\"worst<\/p>\n

Brut<\/strong><\/h2>\n

Brut is a men\u2019s grooming line, and it attempted a logo redesign to have something appealing to\u00a0the younger men. The result ended up being a very simplistic design that might not even appeal\u00a0to the adolescent boys.<\/p>\n

\"worst<\/p>\n

Nationwide<\/a><\/strong><\/h2>\n

Nationwide is an insurance agency, and it decided to redesign its logo to something similar to\u00a0what they used to have before 1998 but with a few modern updates. Initially, the logo used to\u00a0feature a blue frame, but the new one became one of the worst logo redesigns and has a blue eagle that the company claims to be easily\u00a0recognizable to many people. The new design, however, looks like a terrible college logo lacking\u00a0coherence with a renowned insurance company like Nationwide.<\/p>\n

\"worst<\/p>\n

Monster Worldwide<\/a><\/strong><\/h2>\n

With over 200 million registered users, Monster Worldwide thought that it was a great time to\u00a0rebrand. The resulting one of the worst logo redesigns was in the form of a new flag with 3D effects. This is\u00a0something completely different from what they had in the past, and it ended up being entirely off\u00a0the mark. Many users felt lost, as it was as if they were dealing with a totally new company.<\/p>\n

\"worst<\/p>\n

Airbnb<\/a><\/strong><\/h2>\n

Airbnb, one of the worst logo redesigns is another great display of lack of maturity and creativity in the design\u00a0world \u2013 according to the sentiments of some professional graphics designers. The new logo is\u00a0visibly awkward, with similarities to some body parts that a majority of people don\u2019t appreciate\u00a0as part of a marketing tool for any company. However, the company seems to be in love with\u00a0their logo, and they don\u2019t mind the dirty jokes people are making about it. I guess if you don\u2019t\u00a0like it then you will just get used to it.<\/p>\n

\"worst<\/p>\n

Check out these iconic logos to gain inspiration from brands that have stood the test of time.\u00a0<\/a><\/p>\n

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All trademarks and registered trademarks are the property of their respective owners. AppMaven LLC or LogoMaven is not affiliated with any of the companies mentioned on this post. All other trademarks or registered trademarks are the property of their respective owners.<\/h6>\n\r\n\t\t
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10 Worst Logo Redesigns The decision by a company to redesign their logo is usually a serious one that requires a lot of\u00a0consideration. The established brands considering rebranding run the risk of alienating some of\u00a0their loyal customers while the less established ones may be moving too fast to rebrand before\u00a0they have a chance to evaluate …<\/p>\n","protected":false},"author":1,"featured_media":3358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Top 10 Worst Logo Redesigns","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[7],"tags":[95,96,93,46,75,76,144,120,143,145],"yst_prominent_words":[5576,6937,5414,6942,5186,1252,4036,5176,6936,6939,5361,2240,3988,2242,6938,5185,5362,6940,5173,6941],"class_list":["post-3356","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-logo-design-news","tag-avoid-these-mistakes","tag-design","tag-graphic-design-mistakes","tag-logo","tag-logo-design","tag-mistakes","tag-new-design","tag-rebrand","tag-redesign","tag-revision"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"http:\/\/www.logomaven.com\/blog\/wp-content\/uploads\/2015\/12\/5-airbnb1.jpg","jetpack_shortlink":"https:\/\/wp.me\/p75niT-S8","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.logomaven.com\/blog\/wp-json\/wp\/v2\/posts\/3356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.logomaven.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.logomaven.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.logomaven.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.logomaven.com\/blog\/wp-json\/wp\/v2\/comments?post=3356"}],"version-history":[{"count":1,"href":"http:\/\/www.logomaven.com\/blog\/wp-json\/wp\/v2\/posts\/3356\/revisions"}],"predecessor-version":[{"id":5866,"href":"http:\/\/www.logomaven.com\/blog\/wp-json\/wp\/v2\/posts\/3356\/revisions\/5866"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.logomaven.com\/blog\/wp-json\/wp\/v2\/media\/3358"}],"wp:attachment":[{"href":"http:\/\/www.logomaven.com\/blog\/wp-json\/wp\/v2\/media?parent=3356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.logomaven.com\/blog\/wp-json\/wp\/v2\/categories?post=3356"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.logomaven.com\/blog\/wp-json\/wp\/v2\/tags?post=3356"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"http:\/\/www.logomaven.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=3356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}