If you protect your logo it will summarize your business’s beliefs, cultures, values and quality without the need of any further explanation. The logo is the face of your business to the entire world in the sense that whenever anyone sees it; it will act as an immediate reference to your business. The design itself, as depicted by the fonts, the unique graphical perspective as well as the colors is a statement of your brand and as such, you ought to acquire exclusivity in its adoption and use.

However, if your logo becomes so successful and it manages to acquire a fanatic following for a user base, it risks being mimicked, copied or knocked off by unscrupulous businesse entities for promoting their poor quality products. If you had not taken the necessary steps to protect your logo against such unethical business practices, you wouldn’t just lose a huge chunk of your business to the competition, but also, you risk tarnishing the image of your company. This is because the knockoffs will be of poor quality and the consumers may not tell that they are imitations of your products and all the blame will fall back on you. It is therefore of utmost importance to protect your logo so as to preserve your company image and brand.

Presented here is a series of steps to help you take the appropriate measures to shield your logo against being used without your permission by any third parties.

Logo Search and Assessment

The first thing you need to do when you want to protect your logo is to determine if there is already a business using a logo, symbol or words that can be used to identify your company or your brand. If there is no such logo, symbols or words already in use, then you are free to go ahead with the rest of the process. However, you must also assess the logo and be sure that the images, symbols, and words used directly identify your business or brand.

Trademark Search

In trademark search, you want to do a thorough search with the relevant bodies to confirm that no other company has registered anything similar to what you intend to obtain a trademark for. There are certain instances when your phrases or wording may reflect those used by another company, in which case you will be compelled to revise such phrases since you will be infringing on the trademark rights of those businesses. In the United States, you can use the Trademark Electronic Search System as well as the Design Search Code Manual to find out if various components of your logo are already in use by other parties. This step is very crucial when you want to protect your logo because you can get rights when your logo is unique in all aspects.

Hire a trademark attorney

At this stage, it would be prudent to decide whether you will need the services of a trademark attorney for the rest of the remaining process when you want to protect your logo. This is especially crucial if you found that are other businesses using design components like the ones you use for your logo and need legal counsel on how you can navigate around it without necessarily losing the core of your design and marketing message. If you hire an attorney at this point, they will be in touch with the patents office until the whole process of acquiring a trademark for your logo is complete.

Trademark Application

The next step to protect your logo is to apply for a trademark. This can be done online using the Electronic Trademark Application System and is the most preferred methods of applying for a trademark when you want to protect your logo. Alternatively, you can also use the US Patents and Trademark’s Office to apply manually. It is a slightly tedious process, and you may get confused unless you enlist the services of a trademark attorney.

Trademark Monitoring

After you submit the application to protect your logo successfully, there will be a long waiting spell that can last for up to six months. But during this time, you will be presented with a trademark serial number tied specifically to your trademark. Additionally, you can monitor the application process and exactly which stage you are at when you apply to protect your logo. You can monitor the process by using USPTO’s trademark application monitoring tool.

Final Verdict

Eventually, you will receive a verdict on your application to protect your logo. This can be an approval or a denial of the application. If the application is successful, you shall have acquired all the trademark rights to your logo, and you will thus have the ability to protect your logo against use by any other party and consequently preserving the image of your company.

For more information on trademarking your logo check out our previous post!

The post Steps To Protect Your Logo and Preserving Your Image appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

Once you have a uniquely designed logo for your business, the next step is to trademark it so that you are the only person in the whole universal with the legal rights to use it in branding or promoting your products and services. Failure to trademark your logo may give others a leeway to use it and trademark it for their businesses, and if the logo gains worldwide recognition as the ones we know, you stand to lose a great chance of global growth and dominance.

Before delving into the intricate details on how to trademark your logo, it is important first to understand what a trademark is and the particular items you can trademark. In simple terms, a trademark refers to a phrase, symbol, design, word, mark or any other device in use by a person or company to differentiate his products and services from those of other businesses or providers. Trademarks can also be seen as brands, and you can secure legal rights associated with it just like in the case of copyrights.

A business logo is thus a form of a trademark because it is used by individuals and businesses to distinguish their products and services from those of other companies. A logo can exist in the form of design, letters, words, symbols or a combination of all these. The process of securing a trademark for your logo in the United States is surprisingly not a complicated, and virtually any businesses or product owner can do. Just follow the steps listed below if you want to know how to trademark your logo in the United States-:

Perform a Trademark Search

The first step when you want to trademark your logo is to ensure that it is exclusively available for your adoption and use and that it is not in use, either in part or in whole by another party or business. The way to know about this exclusivity of use and adoption is by performing a trademark search. You can do this by searching the U.S Patent and Trademark’s Office records, or you can use the services of search companies like the Thompson CompuMark to find out if your logo is already in use by others and if it has been trademarked. It is, however, advisable to use a trademark attorney to do the search on your behalf when you want to trademark your logo. The beauty of using the services of such attorney at this stage is that they can refine the search terms to yield far much better results than you would have received when doing it on your own. Besides, they also possess the legal expertise to analyze the results and advise you more appropriately when you want to trademark your logo.

Secure Trademark Rights to you Logo

There are three distinct ways you can use to secure the trademark right for your logo once you determine its exclusivity. But this can only happen after you conduct a successful search, and you are sure that there is nobody else who has trademarked the logo or is using it. These methods include the following-:

Start using your logo – using the logo is the first way you can trademark it. In this manner, any person interested in using it will know that it belongs to someone and in most cases, they will look for other alternatives. The problem with this method is that it gives you very limited rights of over the logo. Any person can still go ahead and trademark it before you, thus making you infringe on their trademark rights if you continue to use the same logo.

File application with the U.S Patent and Trademark Office – though you can trademark your logo with the Secretary of State’s office in your state (when you intend to use it in your state alone), it is recommended that you file an application with the Patents and Trademarks Office so that you acquire national rights over the use of the logo. If your application is approved, your logo will receive nationwide protection and nobody else will ever be allowed to use it. It is also recommended that you use the services of a trademark attorney since such applications are always detailed with lots of legal jargon that might confuse you.

Enforce the Trademark Rights

Once you manage to trademark successfully your logo, the next and the final step is to shield it against adoption and use by any third party. This is what is referred to as enforcing your trademark and you do so by having a “trademark watch” in place. A Trademark Watch will alert you whenever anyone is using your logo or a nearly similar logo to yours. The other alternative you can use after you trademark your logo is to include the words TM on it so that whoever sees it will know that is already trademarked hence they can’t use it in any way.

These are the necessary steps needed when you want to trademark your logo in the United States. They seem simple, but when it comes to actual application, they may be tedious and confusing. This is why it is still recommended that you engage a trademark attorney at all stages when you want to trademark your logo.

Learn how important your logo is to brand identity and why it needs protection, here. 

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