However, a total rebrand may be avoided if you want to update an existing logo with a few subtle changes. This implies that the main branding components of the logo will not be affected, but the changes should be conspicuous enough to let the audience get the intended message.

Before delving on how to make such subtle changes to an existing logo, it is imperative to first know when such changes are necessary. The following are some of the situations which might warrant the need for a logo change.

Change of name – if the business changes its name, it implies that the whole identity of the business will be changed as well. This will include the logo as well as other marketing and branding materials.

Changes in the organization – if there are policy changes or a change in the line of products and services offered by the business, a logo change would be necessary to reflect these changes to the present customers as well as the potential clients.

Poorly visualized logos – logos are strong visual branding elements. They should spread the brand message of the business. If initially a logo was designed in a poor manner because the business was pressed for finances during the startup stages, it will be important to update the existing logo and make it reflect the ideals and the ideas of the business in a more professional manner.

Logo revitalization – sometimes, updating an existing logo becomes imminent when the company decides to pump in more life to make the logo fresh and appealing. This is usually the case when a logo has been used for a long time without any major facelift.

Making updates to the logo

After you have enough justifications to update an existing logo without necessarily altering the entire look of the brand, here are a few tips on how you can do so without causing a major failure in the brand-:

Determine the logos best qualities

For you to successfully update an existing logo, you should not do away with the strong branding points of the logo. Essentially, the newly updated logo should maintain all the strengths of the previous and also have additional ones for extra performance. Therefore, it is imperative that you first identity the strong features of the current logo and isolate them before making any changes. These could include logo components such as the typography, the symbols used or the colors. After isolating the best qualities of the logo, you can then go ahead and decide if you will be changing them or making a few adjustments to them.

Consider the past brand for ideas

If this is not the first update for the logo, it would be a good idea to have a look at the past logos and see the sequence taken by updates in the past. The reason for doing so is to identify if there is a pattern that is consistent with all the updates. In this manner, the changes you are about to make should be in tandem with the overall feel of the logo.

Additionally, you can use the past logos to help you decide on the particular items to add or remove from the current logo. In some occasions, you might find that updating an existing logo to past version would have very great results.

Focus on the colors that matters

Colors are very important when you are updating an existing logo. They help to create the visual identity of the brand hence you need to very keen on them. Ideally, you need to focus on the colors that matter the most to the business. If the logo uses lots of colors, you can update it by trying to harmonize the colors so that you remain with a few, but the most important ones. You can also do away with the ones you feel are not very helpful to the business.

Think of new trends but hold on to classic traditions

It is also possible to update an existing logo to adapt to new trends in the market. This is important if your market is responsive to such trends. If this is the case, you can adjust the logo slightly to reflect on the trend but you must remember to hold the overall concept of the design to classic traditions. Trends will pass away but traditions will remain.

Enhance readability

Another way of updating an existing logo is to enhance the readability of the logo simply. This might mean playing around with the typography to make them more readable and recognizable to the target audience. In this case, you don’t have to touch any aspect of the logo expect the letters used.

Use the tips above to help you update an existing logo for new looks but without changing the look and feel of the entire brand.

Check out these legends of logo design!

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The Barclays Premier League has established a new look logo for the season 2016/17. The logo is slightly different from the previous one though it has retained all the identifying symbols present in its predecessor. As with every logo redesign, there is expected to be mixed reactions depending on the perception of the target audience.

To some, the logo is a complete flop while others have hailed it and wondered why it took so long for the league to change it, given that the current logo has been in use for more than two and a half decades. To best understand the new logo, it would be prudent to take a walk down the memory lane to see how the new look premier league logo was arrived at.

The Premier League was established in 1992. The ownership of the league lies in its 20 member clubs which bestows upon the league the ability to act on negotiations regarding sponsorship deals and broadcast licensing without any input or interference of the Football Association – the soccer governing body in England. Since 2001, the league title sponsor has been the Barclays Bank – a British multinational financial and banking services company.

The sponsorship is scheduled to expire in 2016, and the Premier League is not keen on getting another title sponsor and is likely to rely on the broadcast and advertising deals that it has been generating in the recent past.

The Premier is the most popular league in the universe with a fanatic following in almost all the countries. In just 2015, the league sold broadcast rights worth 5.136B, the highest ever recorded by any league in the world. The logo redesign is to act as a complement to the new stream of income.

The old logo featured a lion pawing a ball with a crown on its head. This is because lions are known to have crowns and if they find a ball, they will always paw it. Figuratively, the use of the lion in this manner was an indication that the premier league was the king of all football leagues in the world.

Also included in the Barclays premier league logo was the Barclays eagle neatly resting inside a ball. This was not one of the most amazing logos, given the popularity and the lucrative nature of the sport. Some people observed that the logo was already aging.

The new premier league logo, on the other hand, is quite different and has infused life and freshness in the almost redundant Barclays premier league logo. It has also taken away the secondary Barclays Bank logo which featured in eagle inside a ball.

You will also miss the king of the jungle with his claws pawing the red ball. Instead, the full lion has been minimized into a ball shaped lion with a crown on its head. Using animals in logos is always very difficult but the new premier league logo has successfully managed to display all the characteristics of the lion in a simple yet effective manner.

You will also find the new face of the lion to be very impressive. Unlike in the previous premier league logo, the new face is not looking straightforward. It has a three-quarter view, which makes it challenging to draw but at the same it has broken the expected symmetry in the most awesome manner. The common features usually present in a lion have also been well captured. These include the mane, the snout, the eyes and the ears.

The typography of the new premier league logo is also spot on! DesignStudio – the creators of the logo must have adopted the Capsule Wardrobe concept (by Steve Jobs) of wearing the same thing day in day out. According to Steve Jobs, you don’t have to stress yourself thinking about what to wear but instead, stick to one limited and prescribed types of clothes so that you can free your mind and concentrate on more important things.

The typography chosen by the DesignStudio for the new premier league logo nouveau geometric sans serif – their dad jeans and black turtleneck. (Steve Jobs favorite attire). Though the typography doesn’t exude the energy and the passion of the game as well as the lion, it was a good choice and it has blended well with the rest of the new premier league logo design.

Finally, the new premier league logo comes with a lot of versatility since it can be made huge, shrunk, colors switched amidst other adjustments without it losing on the readability. It also renders well on small screens, and big screens and it also has room for the name of the title sponsor should the premier league decide to have one in the future.

Check out some of the oldest logos here!

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