When you are tasked with designing a logo for a new business, you have more on your hands than just merely coming up with a logo for the business. The basis of the logo design for a new business will set the tone right for other branding endeavors of the business. Hence, it is imperative that as the designer, you to take all the necessary steps to ensure that you set the business on the right path to proper branding with the logo design.

The logo is likely to be the company’s first impression and it will have an impact on the perception of the new business’s brand which in turn will inform the purchasing decision as well as the overall attitude that the potential clients will have about the business.

The society we live in is painted with logos everywhere, and this can make designing a logo for a new business to be a bit challenging. Even little kids who can’t speak yet can identify their favorite products by just looking at the logos. Thus, making a logo for a new business requires more than just coming up with a shape and a name then calling it a logo.

However, this should not be a distressing task if you know what is needed to make a good logo. If you plan on embarking on the challenging journey of making a logo for a new business, keeping the following in mind will make the process simpler and help you create a killer logo for the new business.

Uniqueness

The first important aspect of a logo for a new business is its uniqueness. The world is full of copycats, and it is the duty of the logo to be distinguishable from the crowd and can attract the attention of the target audience. It is imperative that you avoid the urge to come up with imitations or try to copy a concept that has been used now and again until it is no longer appealing.

However, you need to have in mind that avoiding imitations is not the only way to create a unique logo for a new business. You have to think out of the box and come up with something entirely different if you want to create a unique logo.

Simplicity

A look at some of the most successful logos in the world will reveal to you one pronounced feature preset in all of them: Simplicity. Big household names like Coca-Cola, Nike, McDonalds and Apple all have a very simple logos, clearly and smartly designed and are also remembered easily by many.

It is crucial that you to take a clue from these giants and ensure a great deal of simplicity when creating a log for a new business. This is the only way to ensure that the logo will stick in the minds of the target market, thus making it be remembered easily and helping in creating a long lasting brand for the new business.

The Color Choice

While creating a logo for a new business, you need to consider all the aspects of branding before you start coming up with the designs. The color choice of the logo is thus such an important aspect when creating a logo for a new business. It is the color that will ultimately determine if your logo will be visible among the millions that are already in existence. And since the potential clients and customers are visual beings, they will perceive color differently by giving it various emotional meaning.

Therefore, it is important to have in mind that since different colors pass different meanings, you need to use the colors which will pass or accentuate the particular marketing message intended for the target audience. It thus calls for having a good understanding of the graphics design color theory.

Contemporary

When you design a logo for a new business based on trends, the appeal of the logo will last for as long as the trend lasts. Once the trend is over, you may think about making a new logo once again. To avoid this quagmire in graphics design, you should base your design of the logo for a new business on solid design principles and avoid every urge to be trendy or follow some fad that seems hot right now.

Flexibility

It is also important to have in mind the various platforms on which the logo will be used. When designing a logo for a new business, the logo should have the versatility to be scale up and down, embroidered, screen printed, displayed on desktop and mobile devices amongst others.

In this manner, you will not limit the ability of the business to use the logo for marketing and branding purposes on the various platforms. As the designer, you should think about this beforehand and not wait to be reminded by the client.

Check out these vintage logo trends for inspiration!

The post Tips to Keep in Mind When Designing a Logo for New Business appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

Google, the giant tech company, unveiled a few major majors in the company towards the end of 2015 and to accompany the changes was an update on their logo, hence, their image. The changes in the logo, however, are not so huge to warrant an entire rebrand, but they are significant enough to be noticed by any person with a keen eye for design.

The logo retained its original form of being the wood mark type but now with a sans-serif typeface. This has given it more modern looks. Additionally, it now appears more playful than before. The new look also uses softer color tones compared to the initial ones which appeared to be slightly rougher for the looks.

Why did Google update their logo?

For a big company like Google to decide to update its logo, there have to be strong and concrete reasons behind it. Logos are the brand drivers for such big organizations hence they are at the core of every undertaking by the company. Google has been around for decades now, and it has gone through a lot of changes.

The company no longer offer online search services alone but has branched and now has an interest in other industries as well. The way users interact with technology has also changed a lot since the company launched.

Presently, Google is running a huge collection of sites, services, and applications. The need to update the logo was thus driven by the fact that the company has evolved, and it is no longer what people used to know fifteen years ago. The logo has also been updated to accommodate the needs of the current browsing behaviors such as the use of mobile phones as well as other mobile devices in accessing the internet. So, what makes the new Google Logo special?

The first major change in 16 years

Big companies are known to rebrand each time they introduce a new product line or new services. This is done so that the new looks, including the logo, can reflect the changes happening in the company. However, this was not the case with Google, given that it has introduced a plethora of services in the last sixteen years without any significant update on the logo. It now manufactures wearable technologies, cars and also involved in global mapping amongst other things. But despites all these, the recent logo update was the major one in the last sixteen years. This is a show of some nerve and resilience in the brand as it was able to introduce new products and services without really affecting the image of the company.

The new logo is simplified

The new Google logo looks more modern and simpler compared to the previous ones. The logo is in fact as simple as ABC123 and it can be seen and even drawn by anyone. It is a perfect demonstration of minimalist design, one with less style but full of substance because it has managed to retain its distinctiveness and uniqueness in the industry.

Cross Platform Compatibility

The internet has evolved a lot in the last sixteen years. Back then, only desktop and laptops could be used to access the internet by the majority. But presently, the internet is virtually everywhere and so is Google. The new logo has been designed to be display on all the devices used in accessing the internet without any adjustments or changes.

With the old logo, however, Google had to adjust to make the logo visible in the mobile devices and what users saw in the mobile devices was slightly different from what was seen on the desktop devices. However, the new Google logo is now compatible across all the devices, and the users will be treated to the same logo irrespective of what they are using to access the internet.

New Levels in Material Design

Google has been raising the bar with its focus on Material Design language, and this has been fully realized in the new Google logo. What you see in the new logo is nothing special but a flat and a six character logo with simple strokes. This is also evident in the company logos for other products such as Maps, News, Translate, and Google Plus. A closer look at the logos will reveal to you that they all have a white insignia at the top corners of the logo. This is material design in action.

The new Logo is Bytes Less

The other special thing about the new Google logo is the fact that it is smaller regarding bytes compared to the previous one. The new logo is only 305 bytes instead of 14,000 bytes of the older one.

Though mobile bandwidth is measured in gigabytes and this might seem like a small change, not everyone in the world who uses Google services is not guaranteed to have the same data plan hence this is a new development for very many people. With this, the company can now reach more and more people and continue to enhance and grow their brand.

Check out what is so special about the Barclay’s premier league logo here!

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