The advent of the internet has revolutionized how people used to do business in the past. Businesses are slowly moving away from models like the traditional brick and mortar stores to more robust solutions such as online stores, which are not only easy to run, but also have the potential of doing business globally. Etsy is one such solution which gives people the ability to run online stores at the comfort of their living rooms.
But even for the online stores, the basic concepts of branding and marketing remains. If you want to attract more clients to come to your online stores, then you have to stand out from the crowd with effective branding strategies in order to attract the attention you so desire to have, and having an outstanding logo should be part of the strategy. Illustrated below are the various tips and tricks you can employ to design a logo for your Etsy store which will stand out and bring you all the benefits you need.
A glance at the world’s leading eCommerce store will be a clear testament to the fact that simple logos work well for online stores. Amazon’s logo is nicely designed and it has been a major driving force behind the company’s branding success. Etsy store owners can be pick few tips from this logo and implement them in their designs. For instance, the logo is largely text-based and it is clearly formatted and well organized. If such a design is adopted, the logo will be memorable to the current store users and potential customers will also notice it quite easily.
Optimize for mobile
It is no longer a convenience but rather a necessity for online stores to be mobile friendly so that mobile users can also have a chance to access the stores online. It will interest you to know that the number of mobile users has grown so immensely, thus making mobile traffic a major source for most of the eCommerce stores. In regards to logo design for Etsy stores, the logo should have the versatility to render in mobile devices as well, so that mobile users don’t miss a chance to recognize the store simply because the logo is not mobile friendly.
But the logo shouldn’t be just optimized for mobile alone. The versatility should also be depicted when you need to scale it up or down. For instance, you may be interested in creating various marketing materials such as posters, flyers, business cards, email signatures etc. In putting the logo in such materials, it is imperative for it to maintain its legibility and not lose any of its qualities.
Use images or tagline to reveal your unique selling points
To run a successful Etsy store or any other eCommerce store, it is imperative to distinguish yourself from the competition by providing a truly unique selling point. Since there are several stores competing for the same audiences in the internet, your logo should inform your target audience of the kind of value they will get when they purchase from your store. The best way to do this is to use images or the tagline to reveal your unique selling points to the target audiences. Because the potential customers may not have time to through your website in detail, by revealing your USP in the logo, they will feel compelled to check out your store.
Consider horizontal designs
When designing a logo for your Etsy store, it may be tempting to keep the design to just one corner of the website, usually the top left corner. Whereas this is the norm and almost every store is doing it that way, to attract more attention, you should consider using as much as possible the horizontal length of the web page. If you minimize the vertical space and instead stretch the text and the graphics of the logo to cover the horizontal plane, the logo will be easily recognizable, thus contributing to the branding efforts of your Etsy store. Additionally, such an alignment will give you the chance to showcase more of your products on the store.
Use images properly
Finally, you should make good use of the images. From well performing online stores like Amazon, it is not possible to think about the logo without the upward pointing arrow coming to mind. Again, such logos use art minimally, hence it is important to use images that are unquestionably related to the kinds of goods you are selling on your Etsy store. Look for a clean and a minimalist image which is simple enough and will have the ability to stick in the minds of your customers or potential clients who visit the website.
These tips, if used religiously will enable you to create an outstanding logo for your Etsy store. Remember, the competition amongst fellow Etsy stores is very high and you need to do everything necessary to stand out and one of them is to have a nicely designed, unique and original logo.