Many companies have went on major rebranding to change the face the look of the entire business. Some of these rebrands are necessitated by the need to conform to current designs or to inject some lease of life on a brand that was slowly going south. Now, it is important to have in mind that the outcome of a rebrand is never known beforehand. It can be a miss or hit with no guarantee of success. Listed here are five best logo rebrands that were done in the recent years and came out to be totally successful-:
The new Southwest Airlines logo is one of the best logo rebrands in the recent years. The rebranding was done in 2014, and it saw the company do away with the initial logo that had an image of the airline’s plane. The new design features a small heart logo that brought in a fresh breath of life for the Southwest brand as well as the entire air travel industry.
With the new look logo, the airline assures customers of quality customer experience, security, and love during their flights. The heart symbol on the logo is the best inclusion to show compassion that the airline has for its clients. It is also important to note that the new Southwest Airline logo sets the company apart from the rest in the industry since, in the entire aviation history, no other company has ever included a heart to show care and compassion in their logo. It will be among the best logo rebrands for a long time.
Pizza Hut
Pizza Hut had a great logo before they rebranded in 2014, but the new one is far much with regards to design and simplicity and it one of the best logo rebrands you will come across in the recent past. It will interest you to note that Pizza Hut did not just rebrand the logo for a new look but also they added close to ten new flavors in their line of products.
By unveiling the new look and the additional menus, Pizza Hut was able to get their consumers excited about them, and made them develop the desire to check out and find out more about the newly added flavors. It didn’t just push up their results in advertising and rebranding but also saw them get more clients leading to an increase in the sales numbers.
Disney Channel
If you are a fan of the Disney Channel, then you will certainly fall in love with the new look logo. The new Disney Channel logo is not very different from the old one, but it has been designed to give the company a shinier look. Besides, the old logo was becoming a little bit outdated, and the new design gave life to the channel.
Many companies, especially the big corporate with stiff competition are ever skeptical about changing their logos due to the fear of losing an enormous chunk of their identity. But this never happened in the case of Disney Channel as the channel still retained its magic to their users. The logo still portrays the core values of the mission of the channel as well as the aesthetic appeal it has always had. It surely deserves a spot among the best logo rebrands in the recent times.
Olive Garden
Though there have been a lot of heated debates regarding the new look Olive Garden logo, with some designers saying that it was a wrong move by the dining chain, it is without a doubt one of the best logo rebrands you will ever come across. Coming up with a new logo was a huge step towards the right direction for the company.
Though the new look has lost some of the family-oriented artisanal touches that were present in the old logo, it has made the brand look fresh, young and more appealing to the new generation that was a hard nut to crack with the old logo.
Fitness First
Fitness First embarked in a whole company rebranding that saw them rebrand their logo as well, and their new look is indeed one of the best logo rebrands in the recent years. They parted ways with their original logo and instead embraced red to show energy and strength in their products.
The new logo and the new look has made the business to smarten up regarding appearance and look more ambitious. In return, just a few years after the rebrand, the company has witnessed operations and most importantly, an increase in the number of their members. With all these, it makes sense to include it as one of the best logo rebrands in the recent times.
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