When It Comes to Logo Design, Less is Better

The less is more design principle is becoming a strong trend lately in the spheres of logo design. It has come to the realization that simplicity leads to the creation of effective logo designs that will add immensely to the branding endeavors of the business and make it memorable to the clients for a long period.

The less is more principle would have been dismissed as another passing cloud, but if you see big companies and large corporations rebranding their logos to simpler ones, then you know that there are some serious undercurrents taking place. These companies spend fortunes in their branding and for them to revert to less is more logos, they must have done adequate research and are convinced that it is the best design approach to consider.

Netflix, PayPal, and Avery are some of the corporate giants who have demonstrated the effectiveness of applying the less is more design principle in logo design.

Why less is More Logo Design is Successful

It not in question that less is more in logo design has a lot of benefits as compared to cramming lots of graphics and wording in the same logo. Other than the aesthetic appeal created by such designs, here are some of the reasons why this concept is such a powerful one when it comes to the logos and overall branding for the company-:

Creates balance and harmony in the design

In the absence of balance and harmony,  a logo design might lose coherence and fail to capture the attention of the viewers effectively. The less is more design principle is useful in creating a harmonious layout in the design and removes any unsteadiness, either in the text or the graphics to make the logo more visible and easily recognizable.

Improves readability

One of the benefits of applying the less is more design principle is that it greatly enhances the readability of the logo. Simplistic logos does not feature a lot of texts and images hence viewers can easily and quickly comprehend what the logo is all about.

Leads to creation of simple yet sophisticated and elegant designs

If you are observant, you will realize that the corporation that have rebranded using the less is more design principle are some of the giants in their respective industries. Cheap and local companies will in most cases have overly complicated logos. It is also evident that simplistic logos are simple, yet display a great deal of professionalism and elegance in the design.

Gives focus and emphasis on the subject

When less is more is applied in logo design, there are few elements of design used making the subject of the design get a lot of focus. This clarity is immensely useful in branding for any business. Again, the less is more principle in logo design helps in directing the viewer’s eye to the particular components of the design that requires the most attention. There are no distractions around to make the viewer deviate from seeing and understanding the message of the logo.

Useful for mobile application

Since the world is drifting towards e-commerce and the use of the internet to access various goods and services, companies and organizations need to have their content readily available to a number of mobile devices used to access the internet. The less is more design concept is responsive hence, it renders perfectly well in the mobile devices. It is important to have in mind that over half of the world population with access to the internet use mobile devices for browsing. Hence, less is more is ensuring that every person who visits the various sites get a good experience, irrespective of their devices.

Flatness for more quality

The less is more trend leans heavily towards “flatness” in the logos as well as other graphic designs. It eliminates shadows and blurs that are the normal culprits in making logos or other graphics unreadable.

Works well with photos

Photos are a huge consideration when it comes to logo design. Not every photo will render properly in mobile devices, and since companies want their contents accessible to such devices, simplicity in logo design has provided the much-needed solution. Whether or not a photo is used in the logo design, it is guaranteed that it will display perfectly well on all the devices.

Less is more is here to stay

Despite the fact that certain corporate organizations have tried to rebrand using the less is more design principle but failed, we can only expect that the trend will get more steam and might be the main thing in logo design. While doing it, however, it is important to remember not to be over simplistic to a point where the logo loses meaning and relevance.

Use these top tips on creating a flat design that is simple