In advertising, the logo is one of the fundamental pillars that support the company’s identity. By looking at some of the top logos in the world, they may seem to you just like the ordinary logos meant to give a face to the companies. However, to some of the seemingly simple logos, you will be surprised at the amount of thought and work that was used in creating them. Some of them have hidden symbols and meanings that you have probably never noticed or even imagined to have existed. Here is a list of the logos with hidden symbols you will be surprised to know about:
The FedEx Logo
The FedEx logo will always feature when talking about hidden logo symbol. It is a simple logo with only two colors, but the majority fails to notice the hidden symbol it has. The white space between letters E and X has been used intelligently to form a perfect arrow. It has been suggested that the arrow signifies that the company is moving forward and keen on looking ahead.
The Goodwill Logo
The Goodwill is another logo with a hidden logo symbol. What many people see when they see the logo is the iconic smiling face with the name of the company written beneath it. What people fail to notice however is that the smiling face is a letter “G”. Take a minute next time you look at it and it will be apparent to you.
The Old Milwaukee Brewers Logo
The Milwaukee Brewers logo is an interesting one as far as hidden logo symbols are concerned. If you are keen enough, you will notice the baseball, the baseball gloves and the letters B and M. The hidden symbol, however, is that the letters B and M have been used in forming the baseball glove. Though the brewers have changed the logo to a newer one, many people still prefer the old one which looked much better and livelier than the current one.
The Pittsburgh Zoo & PPG Aquarium Logo
The Pittsburgh Zoo & PPG Aquarium Logo comes with lots of hidden logo symbols. All these hidden symbols have been used wisely to indicate the various types of animals that can be found in the zoo and the aquarium. To begin with, a first look at the logo will reveal to you a tree with birds flying over it. The hidden symbols in this logo have been created with the use of negative space in logo design. Look at either side of the tree and you will see a lion and a chimp staring at each other in the face. Down at the roots, two fish are swimming away.
The Tostitos Logo
You probably enjoy every crunch of the Tostitos tortilla chips but have you ever taken a moment to see what the logo looks like? Well, of course, all you see is the writing of the brand. But next time, try and find out the hidden logo symbol in that design. To help you out, look for the two Ts with the I in between them. If you see it correctly, you will see two people formed by the T, dipping a tortilla chip into a bowl of salsa created by the letter I.
The Eight Logo
The Eight logo is another brilliant design with an impressive hidden logo symbol. In the clever design, each letter in the logo is composed of a particular part of the letter 8. It is so obvious that you don’t need to be keen in deciphering letters to see it.
The Amazon Logo
Amazon redefined the whole concept of online retail business. To help them achieve their e-commerce goals is a brilliantly designed logo which effectively communicates what the retail giant stands for. Other than the name of the company, the only symbol you will see on the logo is an arrow, and this is the important hidden logo symbol in the Amazon logo.
The arrow points from A to Z indicating that customer will find everything in Amazon, starting from A to Z. The arrow has also been drawn in the form of a smiley face, showing the superior customer care experience the company has displayed over the years.
The Atlanta Falcons
Looking at the logo of the NFL Football Team, Atlanta Falcon, the first thing that comes into mind is a flying falcon. The hidden logo symbol, however, is that the flying Falcon has been designed in such a manner that it’s shaping forms the letter F.
The Baskin Robins Logo
This is another logo with an interesting hidden logo symbol. The BR in the logo consists of two colors. The outer color is blue while the inner color is pink. The pink colors form the number 31 which is the number of flavors that Baskin Robins offers.
Check out these 10 nonprofit logos!
S3Stat.com Review: Is This Data Solution Service Worth Your Money? Are you wondering if the…
Just like any other type of venture, manufacturing facilities also need the blessing of a…
Creating a logo for any kind of venture will always be a unique experience. This…
Video game development is a rapidly growing business and as such, it has attracted huge…
The real estate industry is quite a lucrative and standing out from the crowd could…
There are many gourmet food joints in town and standing unique amongst them, especially when…