Designing logos for a kids-focused brand is not like designing the normal logos where you have to consider just one type of audience. In kids logo design, you are looking to please two kinds of audiences with your design. The first audience is the adults who will be purchasing the products or services on behalf of the kids and the second audience is the kids.
As the designer, you must come up with a design that will be suitable for both audiences if you want to have a good kids logo design. The good news is that you can easily achieve this if you understood the fundamental principles of kids logo design. Highlighted here are some useful insights to help you get the best results.
A logo does more than just display graphics with the company’s name on it, especially when it comes to the kid’s market. It is the visual component of the brand, and it must utilize a psychology and science, as well as a combination of color, symbols, space and fonts to anchor the business in the minds of the kids. Also in the minds of the adults who will be purchasing the products or the services.
When working on designing logos for a kids project, it is your responsibility to bring out the vision of the business to the audience. Also, to reach to them by highlighting the unique aspects they will be getting from your products and services. This is the only way to stand out from the crowd and win the hearts of the children and their parents and give them a reason to purchase your products and services.
When talking about logo design in general, colors are used to trigger or evoke various emotions from those who view the logo. Colors can be used to express the beliefs and values of a business depending on how they are used in the design. With regards to creating a logo for a kid-focused brand, color is one of the greatest components that must be taken into consideration.
When working on designing logos for a kids project, it is important to use colors in shades and proportion that will evoke the appropriate emotional responses from the children. Also from the adults so that they will be in a position to recognize the brand and become loyal to it. Suppose the focus of the brand is to promote natural ingredients with environmental benefits, the logo might use earth friendly colors like green or gray. You also need to have in mind that a logo designed for a children’s brand need to evoke strong and intense emotions to connect with the high energy levels that such children have. The color red should always feature in the logos.
The use of shapes, symbols and negative space is of great importance when working on designing logos for a kids project. Though the design is meant to appeal to the adults as well, it is important to have in mind that the kids may not be old enough to read and understand what the logo is all about. But, they will recognize shapes and symbols much faster.
Depending on the nature of goods or services offered by the kid’s brand, you need to look for appropriate symbols that are easily identifiable to the kids. For instance, you can incorporate regular kids sports symbols such as soccer equipment, museum symbols or may be animals in the logo. This is because kids interact with these symbols quite often and it will be easy for them to remember the logo.
The fonts used in kids logo design are equally important as the symbols and the words themselves. Children may not read, but with the right choice of fonts, they will still understand the emotional impact of the logo. Consider for example the Disney logo. This is a fantastic kids logo design. Though many kids may not read the English words written on the logo, they won’t fail to recognize and emotionally connect to the curls and swirls on the letters. If the Disney Logo were to be written using more traditional fonts, it would lose a lot of its emotional value hence the impact it has on the kids.
The fonts used in kids logo design, therefore, should be fanciful and fun while also being clean and modern at the same time. However, the age of the children targeted by the logo should also be considered. For example, if the logo is for preschool and Montessori school kids, then use primary colors and fonts that display sparks. This would be ideal to work up the children’s imagination. And if you are working on a kids’ logo design project for a brand focused on children and science, use magnets and modern fonts as well as rich purple or maroon colors. This will help in stirring up the creative minds of the children.
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