A great logo design goes beyond the aesthetics and the obvious components that the eye can easily see. This is not to refute the importance of beauty in design, but other than being appealing to the eyes, a logo needs to serve its greater purpose which is passing the central marketing message to the target audience and help in the branding of the relevant products and services. You may have the most beautiful logo in the entire universe, but if it fails to achieve the branding and marketing goals of the business, then all the beauty and the elegance goes to the drain. To make a great logo, therefore, there are certain logo elements which must be considered in details to marry the physical appearance and the main logo message to make the logo more effective. Here are the four main essentials of logo design-:

The Color

The color of the logo should never be random, and this is one of the essentials of logo design. While considering the color, it is imperative to have in mind that it is one of the visual stimuli to which the brain is highly responsive. Both consciously and unconsciously, the brain will pick or apportion particular meaning to the color that it sees. It is thus important for graphic designers to harvest the power of color psychology to come up with coherence in logo designs which will make the brain pick or give the intended meaning when the target audience lays their eyes on the logo.

Since using different multiple layers of color will evoke different responses in logo, it pays for every designer to have a comprehensive understanding of when and how to use the various colors at their disposal. Most companies will use the responses evoked by colors to determine the color schemes for their designs depending on the particular they would like the target audience to associate with their products or services. Graphic designers, on the other hand, have a duty to have a good understanding of the color psychology so that they can always be in a position of authority to direct clients regarding color use besides using the right colors when designing logos.

Typeface

The typeface will never miss as one of the most crucial essentials of logo design. The choice of typeface can either make or break the layout of a logo design and it is only imperative that it be done very carefully. The fact that there are very many typefaces for designers to choose from sometimes makes it a bit of a challenge to make the right choice without spending a long time thinking. However, this can be shortened and made much simpler if you understand the following about typefaces-:

The moods to be created by the logo – typefaces have the ability to trigger various emotional responses from the target audience. Are you looking to create a serious, fresh, fun, casual or old fashioned feeling on the logo? The choice of the typeface should thus be made on the intended mood.

Number of typefaces used – just like with other elements of design, you need to limit the number of typefaces used as this can cause clutter and make the design lose its meaning.

Caution with new typefaces – there is a plethora of typefaces currently and whereas you may decide to be a bit creative, be careful with most of the new typefaces whose effectiveness have not been seen or are not very apparent.

Readability – whichever typeface you choose, it must be clearly legible so that people can read the message the logo has to pass without straining at all.

Shapes

Just like with colors, the human perceives shapes differently and will attach or derive various meanings depending on the shape displayed. It simply implies that the shape you use in your logo design will send out a particular message to those who will be seeing and interacting with the logo. This can happen both at the conscious and subconscious levels of the mind. For instance, the following shapes will convey various meanings as indicated below-:

Circles, ovals, and ellipses – shows positive emotional messages such as love, friendship, unity, relationship, etc.

Squares and triangles – suggests stability and balance. Triangles may also suggest law, science, power, religion, etc.

Vertical lines – suggests masculinity, aggression, and strength while horizontal lines signify calm, peace, tranquility, etc.

The Scale

The scale is another essential of logo design which must always be given due consideration. With entrenchment of the mobile generation, logo design must also be adapted to be displayed on the various mobile devices and this can only be done through proper scaling. Again, the scale is very important while considering the final and the specific application of the logo you are working on. Whether it is for print or display on the internet, the scale will always affect the final output, and this makes it one of the essentials of logo design that should never be ignored.

These essentials of logo design must be considered for each and every design if you are interested in having a beautiful logo which will also convey the right message to the target audience.

Learn why white space is good in design here!

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A closer look at some of the famous logos in the world will reveal to you that typography logos can be some of the best. This is not to say that all good logos must be designed with letters alone, but merely suggesting that a logo can still be of good quality without the addition of fancy symbols or characters. Here are of the best typography logos recognized in the whole world due to their effectiveness and prowess in branding which has led to the immense success of the various brands.

The CNN Logo

CNN is a leading American cable news channel headquartered in Atlanta, Georgia. It is one of the most popular and influential news houses in the world and to accompany such a glittering description is an equally powerful logo. The CNN logo enjoys a reputation of having a powerful and timeless design, making it one of the most recognizable and memorable logos in the world. The logo was the work of Antony Guy in 1980, and it was designed for a reported fee of $2,800.

The logo essentially is a typography logo, featuring standalone letter mark of the name of the company written in a strong and rounded typeface. The uniqueness of the logo reflects the dominance, stability, and reliability of the network. The red color symbolizes passion and courage while the white color is a show of perfection, authority, truth, and supremacy.

The FedEx Logo

The FedEx logo also makes it to the list of the best typography logos. This logo is not just a great typography logo, but it comes with an appropriate hidden meaning which is a display of the professionalism and creativity that was used in its design. If you look at the logo keenly, you will discover how white space has been used to create an arrow between the letters E and X. The arrow signifies that the company is keen on moving forward and is also looking into the future.

The Sony Logo

Sony is a world acclaimed Japanese conglomerate dealing in a wide range of electronics, motion pictures, as well as offering a myriad of financial services. Ever since the conglomerate started operations way back in 1957, they have maintained typography logo, and this has worked wonders for their marketing and branding needs.

Though with minor changes along the way, the typography logo has maintained its core goal, which was to communicate strength and simplicity. The color of the logo, which is predominantly black on a white background, serves to represent excellence, elegance as well as the iconic history of the conglomerate.

The Google Logo

The Google Logo is a perfect example of a typography logo, featuring a simple yet powerful design. Ever since the start of the company in 1996, the logo has gone a number of modifications, but it has never deviated from the typography style. The logo displays the use of primary colors, but not in their natural order, and it also incorporates a secondary color with the letter in the design.

According to the designer of the logo, this was done on purpose to illustrate that Google does not follow the rules and is only concerned with giving the best search experience on the internet. We are yet to see another typography logo that became popular and successful as the Google logo.

The Dell Logo

Dell is a renowned computer technology firm with the name of its founder, Michael Dell. The famous typography logo was the work of Siegel + Gel, a global strategic branding agency that was tasked with the job in 1984. The fame of the logo can be attributed to the slanted letter E, which was inspired by Dell’s desire to turn the world on its ear. The blue color of the logo represents intelligence, trustworthiness, loyalty and confidence in the company products.

The HP Logo

A discussion about the top typography logos will not be complete without mentioning the hp logo. This is another American multinational corporation with strong footprints in information technology. Since the company began its operations, the logo has not seen any major changes and is still characterized by the two letters as the abbreviations of the name of the company. The colors of the logo are blue and white to signify its simplicity and sophistication. It also shows the solemn approach that the company has when doing business.

Check out these one color logos too!

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