In advertising, the logo is one of the fundamental pillars that support the company’s identity. By looking at some of the top logos in the world, they may seem to you just like the ordinary logos meant to give a face to the companies. However, to some of the seemingly simple logos, you will be surprised at the amount of thought and work that was used in creating them. Some of them have hidden symbols and meanings that you have probably never noticed or even imagined to have existed. Here is a list of the logos with hidden symbols you will be surprised to know about:

The FedEx Logo

The FedEx logo will always feature when talking about hidden logo symbol. It is a simple logo with only two colors, but the majority fails to notice the hidden symbol it has. The white space between letters E and X has been used intelligently to form a perfect arrow. It has been suggested that the arrow signifies that the company is moving forward and keen on looking ahead.

The Goodwill Logo

The Goodwill is another logo with a hidden logo symbol. What many people see when they see the logo is the iconic smiling face with the name of the company written beneath it. What people fail to notice however is that the smiling face is a letter “G”. Take a minute next time you look at it and it will be apparent to you.

The Old Milwaukee Brewers Logo

The Milwaukee Brewers logo is an interesting one as far as hidden logo symbols are concerned. If you are keen enough, you will notice the baseball, the baseball gloves and the letters B and M. The hidden symbol, however, is that the letters B and M have been used in forming the baseball glove. Though the brewers have changed the logo to a newer one, many people still prefer the old one which looked much better and livelier than the current one.

The Pittsburgh Zoo & PPG Aquarium Logo

The Pittsburgh Zoo & PPG Aquarium Logo comes with lots of hidden logo symbols. All these hidden symbols have been used wisely to indicate the various types of animals that can be found in the zoo and the aquarium. To begin with, a first look at the logo will reveal to you a tree with birds flying over it. The hidden symbols in this logo have been created with the use of negative space in logo design. Look at either side of the tree and you will see a lion and a chimp staring at each other in the face. Down at the roots, two fish are swimming away.

The Tostitos Logo

You probably enjoy every crunch of the Tostitos tortilla chips but have you ever taken a moment to see what the logo looks like? Well, of course, all you see is the writing of the brand. But next time, try and find out the hidden logo symbol in that design. To help you out, look for the two Ts with the I in between them. If you see it correctly, you will see two people formed by the T, dipping a tortilla chip into a bowl of salsa created by the letter I.

The Eight Logo

The Eight logo is another brilliant design with an impressive hidden logo symbol. In the clever design, each letter in the logo is composed of a particular part of the letter 8. It is so obvious that you don’t need to be keen in deciphering letters to see it.

The Amazon Logo

Amazon redefined the whole concept of online retail business. To help them achieve their e-commerce goals is a brilliantly designed logo which effectively communicates what the retail giant stands for. Other than the name of the company, the only symbol you will see on the logo is an arrow, and this is the important hidden logo symbol in the Amazon logo.

The arrow points from A to Z indicating that customer will find everything in Amazon, starting from A to Z. The arrow has also been drawn in the form of a smiley face, showing the superior customer care experience the company has displayed over the years.

The Atlanta Falcons

Looking at the logo of the NFL Football Team, Atlanta Falcon, the first thing that comes into mind is a flying falcon. The hidden logo symbol, however, is that the flying Falcon has been designed in such a manner that it’s shaping forms the letter F.

The Baskin Robins Logo

This is another logo with an interesting hidden logo symbol. The BR in the logo consists of two colors. The outer color is blue while the inner color is pink. The pink colors form the number 31 which is the number of flavors that Baskin Robins offers.

Check out these 10 nonprofit logos!

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As a designer, you are always on the lookout for new design inspirations.

inspirations to enhance your designs and improve your skills. In most of the times, inspiration usually comes from very unlikely sources. A child with a splash of paint on his pants can trigger your creative mind and inspire you to come up with something.

Sometimes, it was out of watching the setting rays of the sun where you got the killer idea you implemented on your latest project. Ultimately, every designer wants a fresh injection of never before implemented ideas to enable them come up with unique works that will make them proud and shine as designers.

Irrespective of your source of design inspirations, they will always come from the world around us. People, animals, trees, infrastructure, water, etc., are likely places of getting inspired in this world of design. With that said, here are some of the most unusual places where lots of designers have claimed to have received design inspirations-:

Street Art

When you are on the streets, your mind is occupied with your destination, and you have petite time to look around and see how beautiful certain things can be. Besides, people think so lowly of street artists. Hence, they don’t think that they can get any inspiration from there. However, it is good to remember that out of humility, great things arise.

There are a wide variety of design inspirations if you will consider the street a worthy place to get inspired. Just open your eyes and look around and it won’t take long before you get an idea about that graffiti on the wall or that magnificent painting fading away on the next corner store.

Packaging from Foreign Goods

Foreign packaging is another cool but unusual place to find lots of design inspiration. Suppose you are working on a marketing product, and you wanted something relevant to the industry but not similar to what you already have in the domestic market, you can give foreign packaging a try. This is because for a product to find a foreign market, there is always a lot of research, including marketing and branding considerations and with them, you may find great design inspirations to apply to your designs.

Music

Most designers never envision that music is also a source of magnificent design inspirations. In its original form, music is an art and it takes inspiration for the musician to come up with the words and turn them into a song. Try listening to different kinds of music and discover the ones that make you tick and make your brain start flowing with ideas. Simply try to imagine the various situations or scenarios that the songs are talking about and see if you can give them life through your artistic prowess.

Architecture

You don’t have to visit Chicago or New York City and marvel at their architecture for you to get design inspirations. Look around and see what you have locally and think about why the creators of those building designed them the way they are. Every great architectural design will always have some hidden meaning or message.

While you try to figure out what that might be from the local buildings, it is likely that your design instincts will kick into action and start presenting to you the various ideas you can come up with from such architecture. That is how people get design inspirations from architecture.

Shopping Mall

The shopping mall is another gem where you can find a plethora of design inspirations. It will amaze you to realize that everything inside the mall has undergone through some design work. Talk a walk through the various stores,  and consider the shapes, colors, themes, orientation and any other thing that might inhibit the tiniest features of design in them. You won’t imagine the kind of design inspirations you can get from shopping malls.

The Library

The library is another silent place where many people have walked in and left with a lot of design inspirations. To understand the power of the library in bringing to life your imagination ability, just walk in and pick a book, a journal, or an article and let your creative mind get to work and start trickling in the design inspirations you will be getting from what you will be seeing. You can mainly check out the children’s section and find out the illustrations in their books for more inspirations.

Move away from it all

Sometimes the best place to find design inspirations is when you move away from it all. The mind tends to close its imagination skills when under pressure or when you have to think about so many things at the same time. Occasionally, just think of nothing! You will find inspiration coming on its own when you don’t have to struggle and force you creative mind to get to work.

Use this article to prevent mistakes when you want to turn your inspiration into designs!

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