It’s difficult to actually suggest how much money you should pay for your logo especially if you are planning on getting a custom logo completed. There are a number of big factors to consider in the cost of a logo. Keep in mind that there are definitely budget options available but when it comes to getting a professional custom logo, you will often have to pay a little bit more or at least expect to pay a little bit more.

Some of the most popular logos in history have been designed by large-scale design teams and many top companies often employ entire advertising agencies to handle their rebranding effort. Tying up this amount of resources could mean that a professional logo design may cost thousands of dollars rather than just a few hundred.

You may have seen a number of freelancers online as well as trendy logo generation tools that can help you to create a logo quickly and for a price that’s anywhere between $10 to $100. The problem with some of these services is that you can often end up with an inferior logo especially when it’s compared next to one that has been custom created by a professional designer.

The most common arranged pay for professional logo services:

The most common range fracture getting a professional graphic designer to complete your logo is anywhere between $300-$500. This is normally just for one designer to look at your work and to use professional tools like Adobe Illustrator to create several mockups, one of which will become your logo. While many people would consider this kind of money to be extremely expensive for trendy logo design, the truth is a lot goes into the process of logo design. The average designer needs to not only meet with the client but prepare multiple options using their ideas in drafts. It’s a process that takes hours in the studio as well as several customer service consultations. A designer will also often adjust their prices depending on their experience. A skilled designer will be able to develop a more impactful product as well as deliver on industry trends. Skilled designers are also much more in demand so they require a bit of extra price to reflect their education as well as to reserve time with them based off of the demand in their industry.

In dealing with a larger company however were you will have several designers and marketers available for your custom logo design, you may pay upwards of $1000 or more. This type of design work is usually reserved for professionals because it can eat into an advertising budget as well as take a little bit longer to complete. A full-scale design agency will be able to provide the best product for logo design because they have done the research to examine industry trends. Design agencies also go a step further by putting multiple designers into the product to improve workflow. By working with an agency you might get access to several different design mockups, a bit faster workflow and a far trendier product in the end. Using this option however is usually best reserved for rebranding when you have a highly established company that needs to remain competitive. This isn’t an option that many startups use.

What to consider in the price:

There are a number of big considerations that you can take into account when it comes to justifying the price you pay for a logo. While it is nice to save money in the cost of marketing tools, a trendy logo has a huge impact on the future of your business and may one day be the face of your brand. An investment on front even if it is a little expensive can add extensive value later on. Here are some of the top considerations that you should take into account when you look at the total price of your logo design.

• You will be using your logo for at least a decade: A custom logo design price isn’t something that you have to front too often. So the most iconic brands of only change a little bit even through their 100+ years in business. Most logo designs are used for around a decade so if you divide the cost amongst all of the months or years your logo will be in use, the price really doesn’t seem that bad.
• The service you will be receiving: A $25 logo may be something that you can get quickly but most likely the logo designer isn’t going to take into consideration industry trends, give you multiple copies of the logo or even let you look at several different drafts in the process of creating your logo. $25 doesn’t account for a lot of time or customer service and often these types of logos are created using templates or outsourced work. For a little bit higher price you could be working with an experienced industry professional who will be using the same tools Coca-Cola and other major brands utilize for their logo designs.
• Overall quality: Paying a bit more to have quality that you can stand behind is extremely important. Your brand and your custom logo reflects who you are as a company and with a highly polished, trendy logo you can instill trust in your target market almost immediately. This is worth investment and worth paying the price for.

Keep these top considerations in mind when paying for a logo.

Check out how often you should revamp your logo here!

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If you are fretting about the cost of a potential rebranding effort or trying to decide if a few hundred dollars is worth the cost of a logo don’t feel as though you are getting ripped off. It’s guaranteed that there are large corporations that have spent far more money on logos than you have. A logo is extremely important for website and for a business and the cost of a logo is heavily contested amongst industry professionals. For the world’s largest companies, any budget is justifiable and for industry designers landing one large client could keep them in work for a lifetime. Large companies are prepared to spend especially when they are guaranteed that a logo will be valuable to their business and help their brand sky rocket to the top. It is this line of thinking that has definitely worked to create some the most expensive logos in the world.

We have created a list of some of the five most expensive logos ever developed. Most of these logos come from worldwide organizations and companies who signed a blank check to get logos that would convert. Here are the five most expensive logos in the world:

BBC:

The BBC underwent a logo redesign in the year 1997. While many people criticize the BBC for spending money on its operations and are a variety of different other pursuits, their rebranding effort is perhaps one of the most expensive aspects of BBC operations. The BBC had a traditional style logo that was displayed on many broadcasts and sometimes at the bottom of advertising. The current logo which was launched in your 1997 still continues to be displayed across BBC advertising, programming and more. The rebrand actually has one of the longest running times that of any other BBC logo ever created. Part of the reason why the BBC has been running the same monochrome logo since the year 1997 is that it cost $1.8 million to rebrand the network and to create just the logo alone. It may be some time before the BBC can actually find executives that will agree to a logo redesign after the last bill.

ANZ:

ANZ is a company that was founded in 1835 and currently operates in 30 countries around the world. The company’s logo was designed by M&C Saatchi and features three main pieces that distinguish the three core markets that the company is in. Although ANZ is still currently one of the largest banks in the world and the third-largest bank in Australia, they paid an astounding $15 million for their logo.

Posten Norge:

This company was founded in 1647 as a Postal Service for Norway. The company still operates today and under the same name. In the year 2008 the post office wanted to rebrand and created a modern logo with the help of a design studio. Tradition was extremely important and the logo had to incorporate elements of Norwegian coloring as well as some of the past logo influences. When the logo was finally created the bill totaled an astounding $55 million. That places it at number three for the most expensive logos.

Accenture:

Accenture decided to rebrand in the year 2000 after Andersen consulting got rid of their contract with the accounting group. Accenture was born as a result of the agreement and they needed a brand-new message to convey that they were moving forward. The goal of the logo redesign was to create an accent on the future  and the price of this rebranding effort was actually astounding considering the minimal changes that actually took place. Accenture may not hold the title for the most expensive logo of all time, but they are commonly referred to as one of the worst and most expensive rebranding failures of all time. The new logo was unimaginative and has been used since the year 2000. The shocking thing is that it came in at the tune of $100 million to create. This simple text logo with a quick accent on top looks like a logo that somebody could have made in an evening but with a price tag like this many design agencies are probably kicking themselves that they weren’t the ones with the contract.

Symantec:

The most expensive logo designing history isn’t one that we can measure and millions of dollars. When verisign rebranded itself as Symantec they wanted to make a statement. The major enterprise firm needed to change its standing in the market and begin providing solutions to mid-market leaders as well as major corporations. It may be tough for any other company to justify spending this much on its logo for some time and due to the costs associated with this rebrand, Symantec is heavily regarded as one of the most astounding rebrands ever. The total cost of this logo creation is estimated at around 1.28 billion dollars.

Your logo may seem like a bargain after all looking at these expensive logo design creations.

Check out how to capture a customer’s eye in this past post!

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