Animated logos are fairly popular method for producing online logos, video logos and even logos for digital signboards. An animated logo goes far beyond the traditional print logo because it takes an initial logo design and turns it into a motion image. The first animated logos came from animated films and from production credits. Although an animated logo may have just a few frames in it, the motion that’s produced can work to emphasize the point that the logo has as well as catch the eye. Only a few companies really have animated logos currently but with the use of Gif images, flash files and the medium of web video more and more companies are utilizing animated logos as part of their marketing technique.

While only a few companies have animated logos as their main logo there are many companies are being forced to follow suit when they produce their own marketing material online especially when it comes to delving into video today. With their growing popularity more and more designers are turning to gif creators and video editing software in order to create the simple animations. Some of the most iconic animated logos currently are the following.

Dreamworks:

The DreamWorks animated logo includes an image of a night sky with the moon prominently displayed in the middle of the screen. This logo often appears before a feature-length film, trailer or during a variety of marketing material for the studio. Dreamworks highlights the moon and night sky by having a young boy perched in the moon casting a fly fishing rod into a puddle that is revealed as the camera pans downward. Dreamworks definitely has one of the most complicated animated logos available right now but the product hasn’t changed since 2010 and shows no signs of changing anytime soon. Dreamworks created an iconic logo with beautiful music to go alongside it. While not every company will have access to these types of studios or budget to create understanding logo, this is a good base mark for what is actually possible with animated logos today.

Walt Disney:

The Walt Disney castle logo has been the same for some time but recently received a facelift in the year 2011. The Walt Disney castle animation logo has been around since the early days of the animation studio. Animators at Disney are perhaps the best in the world and this could be part of the reason why they have created such a timeless image with their castle logo. Disney animators superimposed spellbinding pixie dust in a perfect arc over Cinderella’s Castle in the early animations. Bn the most current rendition of the Walt Disney animated logo the original hand drawn images have been replaced with computer CGI. While the base graphics and animation remain the same that technology has definitely changed and Walt Disney Animated studios built up an animation intro that’s highly shareable and technologically advanced by todays computer generated image standards. The Walt Disney animated logo is often shown before their feature-length films, trailers and in some cases even on the Disney website before certain materials.

BBC Newsbeat:

Other brands are following suit with their own web material as well. Just because you don’t have your own animation studio or a ton of video content, that doesn’t mean that you can’t use an animated logo. BBC newsbeat is one of the industry leaders utilizing animated board marks and .gif files to animate their logo in the top frame of the page. This adds a unique and eye-catching look for their logo which is relatively simple with black and white. The animated technology adds real flair to this logo which is based in simplicity. The best part about .gif files today is that they are becoming more shareable than ever before. Newsbeat can now share these images across social media platforms with confidence that they will display the same and the wordmark displays in most browsers at the top of the BBC newsbeat main page. Using this type of simple yet subtle logo with an animation could be a striking new way to utilize animated logos for the future of design.

Betaworks:

The other fantastic aspect of an animated logo is that the logo to appear out of thin air. This is exactly what Betaworks was able to do with their animated banner ad/top bar logo. This simple red and white design traces out the logo quickly and has the image quickly appear and disappear looking like it’s drawing and erasing itself. Betaworks created an extremely modern and unique take on the animated logo also utilizing the .gif format for mass sharability.

Animated logos may well be the future for design and as more and more designers start to include them in promotional materials and on their websites, the demand for these types of logos may be growing in the near future.

Check out how often you should revamp your logo here!

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The Barclays Premier League has established a new look logo for the season 2016/17. The logo is slightly different from the previous one though it has retained all the identifying symbols present in its predecessor. As with every logo redesign, there is expected to be mixed reactions depending on the perception of the target audience.

To some, the logo is a complete flop while others have hailed it and wondered why it took so long for the league to change it, given that the current logo has been in use for more than two and a half decades. To best understand the new logo, it would be prudent to take a walk down the memory lane to see how the new look premier league logo was arrived at.

The Premier League was established in 1992. The ownership of the league lies in its 20 member clubs which bestows upon the league the ability to act on negotiations regarding sponsorship deals and broadcast licensing without any input or interference of the Football Association – the soccer governing body in England. Since 2001, the league title sponsor has been the Barclays Bank – a British multinational financial and banking services company.

The sponsorship is scheduled to expire in 2016, and the Premier League is not keen on getting another title sponsor and is likely to rely on the broadcast and advertising deals that it has been generating in the recent past.

The Premier is the most popular league in the universe with a fanatic following in almost all the countries. In just 2015, the league sold broadcast rights worth 5.136B, the highest ever recorded by any league in the world. The logo redesign is to act as a complement to the new stream of income.

The old logo featured a lion pawing a ball with a crown on its head. This is because lions are known to have crowns and if they find a ball, they will always paw it. Figuratively, the use of the lion in this manner was an indication that the premier league was the king of all football leagues in the world.

Also included in the Barclays premier league logo was the Barclays eagle neatly resting inside a ball. This was not one of the most amazing logos, given the popularity and the lucrative nature of the sport. Some people observed that the logo was already aging.

The new premier league logo, on the other hand, is quite different and has infused life and freshness in the almost redundant Barclays premier league logo. It has also taken away the secondary Barclays Bank logo which featured in eagle inside a ball.

You will also miss the king of the jungle with his claws pawing the red ball. Instead, the full lion has been minimized into a ball shaped lion with a crown on its head. Using animals in logos is always very difficult but the new premier league logo has successfully managed to display all the characteristics of the lion in a simple yet effective manner.

You will also find the new face of the lion to be very impressive. Unlike in the previous premier league logo, the new face is not looking straightforward. It has a three-quarter view, which makes it challenging to draw but at the same it has broken the expected symmetry in the most awesome manner. The common features usually present in a lion have also been well captured. These include the mane, the snout, the eyes and the ears.

The typography of the new premier league logo is also spot on! DesignStudio – the creators of the logo must have adopted the Capsule Wardrobe concept (by Steve Jobs) of wearing the same thing day in day out. According to Steve Jobs, you don’t have to stress yourself thinking about what to wear but instead, stick to one limited and prescribed types of clothes so that you can free your mind and concentrate on more important things.

The typography chosen by the DesignStudio for the new premier league logo nouveau geometric sans serif – their dad jeans and black turtleneck. (Steve Jobs favorite attire). Though the typography doesn’t exude the energy and the passion of the game as well as the lion, it was a good choice and it has blended well with the rest of the new premier league logo design.

Finally, the new premier league logo comes with a lot of versatility since it can be made huge, shrunk, colors switched amidst other adjustments without it losing on the readability. It also renders well on small screens, and big screens and it also has room for the name of the title sponsor should the premier league decide to have one in the future.

Check out some of the oldest logos here!

The post Barclays Premier League is Really Special, or Is It? appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.